PSS: Parking Services Solution

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PSS Parking Services Solution
SBIR Presentation CS 410 Green Team 12 December
2005
Shawn Melton, Josh Platon, Marco Carrion, Marcus
Still, Patrick Hines, Richard Medina
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Presenters

• Patrick Hines
• Project Manager and Software Lead
• Computer Science Major
• Shawn Melton
• Marketing Lead and Webmaster
• Computer Science Major

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Introduction
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Overview

• Team Design
• Problem Statement and Characteristics
• Solution Goals and Objectives
• Functionality Diagram and Process Flow Charts
• SBIR Project Plans
• Conclusion

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Team Elements
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Problem Statement

• Parking Services companies performing contracting
  work for universities currently lack an online
  system interface for efficient and automatic
  processing of car registration, decal payments,
  fine payments and appeals

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Problem Characteristics

• Long waiting lines
• Intensive manual data entry for paper forms and
  graduation blocks
• Only partial online systems currently exist

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Solution Goals

• Parking Services Solution
• Allow online parking payments
• Decals
• Citations (Fines)
• Interface and communication with Banner
• Online appeal submission and review
• Online vehicle registration
• Automated account hold placing/removal
• Statistical reports on customer data

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Solution Objectives

• Research current manual processes in place to
  determine how to automate them
• Research internet security technologies to ensure
  that the system is secure
• Research Banner financial system to develop
  interface
• Consult with directors of parking services
  companies to determine reports they need
• Create user support materials to make system user
  friendly

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Functionality Component Diagram
Printed Receipt and Customer Pickup at Parking
Services Center
Third Party Credit Card Verification Software
User Connection to Windows Secure Server
Java GUI Application
http//order.1and1.com/xml/order/ServerWindowsjse
ssionid74CE7E9AEFDE9AA95E4655D4924DC345.TC63b?_fr
ame_top_1fStatic
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Sample GUI for Logon
Parking Services Solution
Welcome!
User name
Password
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Sample GUI for General Menu
Parking Services Solution
General Menu
Click on a selection to go to its sub-menu
Purchase Decal/Register Vehicle
Submit Appeal
Pay Fine
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Sample GUI for Reports
Parking Services Solution
Reports
Click on a selection to go to its sub-menu
Decal Reports
Fine Reports
Appeal Reports
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Parking Services at ODU

• Initial Customer
• Director Mr. James Long
• Fit criteria of a Parking Services company in
  need of an online system.
• Mission is to serve campus
• Surveyed campus to see response

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Mission Statement
ODU Parking Services Mission StatementOur
mission is to contribute to the success of Old
Dominion University by providing parking and
transportation services to the students, faculty,
staff and visitors to the University. Our
objectives are to maintain safe, adequate and
affordable parking areas while planning for and
building additional facilities in a
cost-effective manner. We will maintain a safe,
timely, customer oriented, inexpensive and
comfortable transportation system Our employees
are our most valuable assets. Superior customer
service is our commitment, and we will strive to
make parking at Old Dominion University an
agreeable experience.
http//www.odu.edu/webroot/orgs/af/ps/parkser.nsf/
pages/mission_statement
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Survey Demographic

• 314 Surveys taken
• 254 Students, 35 Faculty, 25 Staff
• 149 male, 165 female
• 184 commuters, 130 residents

Student/Faculty/Staff Survey Survey given out
to 314 people between Friday October 14, 2005 to
Monday October 29,2005
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Not Obtaining Mission
74.4
of those surveyed said they have waited at least
15 minutes or more at the Parking Services
Building. This is NOT in accordance with Parking
Services mission statement.
Survey results taken on dates between October
14th and November 15th
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Old Dominion wants PSS
Survey results taken on dates between October
14th and November 15th
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Decals Purchased
Survey results taken on dates between October
14th and November 15th
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Old Permit Issuance
Wait for processing
Through mail, faculty staff only
Parking Services worker enters information into
database
Already registered
Parking Services receives form and payment
Get Permit Form from Parking Services
Send form and payment
New Decal is issued
Take to parking building
Register Your vehicle
Wait in line
Receipt is given
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Customer fills out and submits form and
payment information
New Permit Issuance
Already registered
Log into account
Go to Parking Services web site
Wait for processing
Parking Services receives payment
Register Your vehicle
Create a new user account
Receipt is printed
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Paying Fines
Survey results taken on dates between October
14th and November 15th
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Client receive the ticket on the windshield
Client parks illegal
Ticket worker gives the illegal parking car a
ticket
Ticket worker inputs the ticket and the info into
the database
After 7 days Parking services places a hold on
the account.
Client has to go to the Parking Servers Office.
Client writes out a check for parking services.
Pay ticket at parking servers office
Pays ticket through mail
Old Ticket Issuance
Client waits in line.
Client mails payment through mail.
Parking services office receives payment.
Parking service office enters student information.
Parking service office enters payment information.
Parking services office removes the hold from the
account
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Client receive the ticket on the windshield
Client parks illegal
Ticket worker gives the illegal parking car a
ticket
Ticket worker inputs the ticket and the info into
the database
After 7 days Parking services places a hold on
the account.
Client login to their account
Client chooses Fine Payment Option
Client chooses payment method.
Client selects fine or fines.
New Ticket Policy
Parking services office receives payment.
Client enters payment information.
Client prints or saves receipt
Parking service office enters student information.
Parking service office enters payment information.
Parking services office removes the hold from the
account
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Client must travel to parking services
Client picks up an appeals form, fills out his
name,address, Ticket number, and reason for the
appeal
Client waits in line
Client turns in his appeal form
Client waits 10 business days for appeals
committee to meet, and decide on verdict of
their ticket
Appealed
Old Appeal Processes
Denied
Client must travel to parking services
Ticket is appealed
Client waits in line
Client pays ticket in full, or reduction given
by parking services
Receipt given
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User logs in with ticket number, account number,
plate number, or permit number
New Appeal Processes
Information sent real-time to ODU database
O.D.U. database checked to verify credentials
Client waits 10 business days for appeals
committee to meet, and decide on verdict of
their ticket
User prompted to enter appeal request, decal
request, or fine information
Confirmation number and screen presented
Appealed
ODU populates web forms to display ticket,
permit or account information
Denied
Ticket is appealed
Client must pay the ticket online.
Client pays ticket in full, or reduction given
by parking services
Receipt is printed
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What our system cant solve

• Cant reduce parking fees
• Cant increase the success of parking fine
  appeals
• Cant make it easier to find a parking space
• Cant automate appeal responses

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Should it be done?

• Pros
• Automated payment for fines or decals
• Person doesnt have to be on campus.
• Automated interface with Banner.
• Reduces paperwork.

• Cons
• Parking Services hires staff to update/track new
  system.
• No big financial incentive.
• Requires cooperation with OCCS.

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Marketing Plan

• Target Audience
• Customer Appearance
• Return on Investment
• Competition Matrix
• University Study

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Target Audience

• University Parking Services
• Companies with regulated, limited parking
• Beta testing at ODU Parking Services

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Customer Appearance
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Reaching the Market

• Over 4,000 universities/colleges in U.S.
• Over 168 MILLION in revenues
• Door-to-Door contact
• Choosing based on certain credentials
• Parking Services Directors
• Search other opportunities in facilitated parking
  industry

http//www.infoplease.com/ipa/A0908742.html http/
/staging.naceweb.org/infocenter/colrel/number.html

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ROI Factors

• 17,000 citations
• 17,000 student decals
• 1,900 faculty staff decals
• 98.1 want to use system
• 3.50 convenience fee

Interviews with Mr. James Long, October 27th to
November 15th Survey results taken on dates
between October 14th and November 15th
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Parking Services ROI

• 35,900 potential ODU users
• Survey 35,218 will use system
• Annual return on investment

125,000
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Parking Services ROI Diagram
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PSS ROI

• PSS unit price 75,000
• Annual Cost to PSS 69,000
• Profit per unit 40,000
• Marketing Plan
• Sell 3 to 5 units a year

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PSS ROI Diagram
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Competition Matrix
http//www.t2systems.com/ http//www.govtech.net/m
agazine/story.php?id95447issue101997
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University Study
http//web.jmu.edu/parking/wptermsofuse.asp,
http//www.virginia.edu/parking/citations/pay.html
, http//facilities.vt.edu/ot/parking.asp,
http//www.bsv.vcu.edu/vcupark/studentrates.htm,
http//www.odu.edu/webroot/orgs/af/ps/parkser.nsf/
pages/vb_enforcement
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Risk Rating System
1. Database Interaction fails 2. OCCS refuses
access to Banner 3. Not meeting Budget
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Risks
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SBIR Project Plans
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Resource Plan
Financial Plan
Staffing Plan
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Management Plan

• Balance out assignment of tasks
• Consult with customer at each phase to ensure
  satisfaction
• Communication Methods
• Bi-weekly team meetings to discuss progress

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Staffing Plan

• Develop software in-house
• Consult with Parking Services, OCCS experts
• Maintain and update software in-house
• Hire legal consultant during final sale

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Phase 0 Conception Org Chart
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Phase 1 Proof of Conception Org Chart
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Phase 2 Critical Design Org Chart
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Phase 3 Production Out Years Org Chart
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Phase 0 Milestones

• Assemble team
• Create project and find problem
• Prove feasibility of project
• Create project plans
• Create SBIR Document
• Develop website
• Develop final presentation

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Phase 0 WBS Gannt Summary
Start Date 8/29/2005 End Date 12/13/2005
Detailed Schedule Found in Appendix
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Phase 0 Deliverables

• Functional Component Diagram
• Work Breakdown Structure
• Gannt Charts
• Competition Matrix
• SBIR Document
• Management Plan
• Evaluation Plan
• Marketing Plan
• Funding Plan
• Financial Plan
• Resource Plan
• Staffing Plan
• Product Website

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Phase 1 Milestones

• Gather resources
• Hire consultants/experts
• Develop list of software requirements
• Get GUI design approved by Parking Services
• Design module prototypes
• Design test cases

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Phase 1 WBS Gannt Summary
Start Date 1/10/2005 End Date 6/14/2005
Detailed Schedule Found in Appendix
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Phase 1 Deliverables

• GUI templates for each module
• Working prototypes of each module
• Prototype demonstrations

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Phase 2 Milestones

• Review Phase 1
• Gather resources
• Hire consultants/experts
• Develop and implement modules
• Implement test cases
• Develop user support

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Phase 2 WBS Gannt Summary
Start Date 7/3/2006 End Date 4/4/2007
Detailed Schedule Found in Appendix
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Phase 2 Deliverables

• Functional implementation of modules
• User guide and documentation
• Updated website

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Phase 3 Milestones

• Review phase 2
• Gather software packaging materials
• Hire legal expert
• Train Parking Services on how to use PSS
• Obtain software licensing fees from Parking
  Services
• Advertise to other potential customers
• Update website
• Provide software updates
• Have maintenance worker available for customer
  support

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Phase 3 WBS Gannt Summary
Start Date 2/23/2007 End Date End of Use
Detailed Schedule Found in Appendix
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Phase 3 Deliverables

• Final software package
• Training class on how to use PSS
• Updated Website

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Evaluation Plan
ü Phase Zero will be a success when we have
obtained a SBIR grant. ü Phase One will be a
success when the prototype is completely
functional and has passed all testing. ü Phase
Two will be a success when we have an actual
working model being used at ODU. ü Phase Three
will be a success when the product reaches its
maximum production ability and both our company
and customer has broke even and returned on
investments.
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Funding Plan

• National Science Foundation
• Created by Congress in 1950.
• Funds about 10,000 new awards annually.
• Dedicated to the advancement of scientific and
  engineering activities.
• Our financial provider for research and
  materials.
• Expected deadline June 14, 2005

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Funding by Phase

• Phase 1 100000
• Phase 2 750000

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Financial Plan

• Personnel Costs by Phase
• Resources Plan and Cost by Phase
• Total Budget
• Out Years Costs

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Phase 1 Personnel Cost
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Phase 1 Hard Resources Cost
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Phase 2 Personnel Cost
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Phase 2 Hard Resources Cost
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Phase 3 Personnel Cost
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Phase 3 Hard Resources Cost
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Total Cost
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Review

• Team Design
• Problem Statement and Characteristics
• Solution Goals and Objectives
• Functionality Diagram and Process Flow Charts
• SBIR Project Plans
• Conclusion

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Conclusion
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Questions/Comments?
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