Agfa

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Agfa Wide Format Inkjet
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Agfa Wide Format Inkjet

• The C3 concept
• Wide Format Addressable Market

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Agfa Graphics Vision
the Power of Print

• Agfa Graphics believes in the future of the
  printed medium as a powerful communication tool
  for
• Information (books, newspapers,..)
• Packaging
• Advertising promotion
• We will therefore defend and promote the
  competitive position of printed media.

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Agfa Graphics Mission
Stay Ahead. With Agfa

• Agfa Graphics wants to maximise stakeholder value
  by
• Improving our customers competitive position in
  prepress and industrial inkjet printing by
  offering them the means to grow profitably
• Leading edge technology ( INNOVATIONS)
• Complete solutions
• High level service
• Confirming and enforcing Agfas leadership
  position technology, cost and market leader in
  the commercial and newspaper prepress and
  printing markets.

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Concept - AGFA C3 SYSTEMS
C3 - systems offer completeness to the power of 3
COMPLETE INTEGRATION
COMPLETE BENEFITS
COMPLETE SERVICES
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Concept - AGFA C3 SYSTEMS
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Concept - Complete integration

• Complete integration of inks/heads/engine and
  workflow software guarantees a predictable and
  consistent high-quality output

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Concept - AGFA C3 SYSTEMS, a choice of
applications

• Agfa's C3-Systems print on anything, thanks to
  UV technology.
• The number of applications are endless.
• Agfa is working together with you and partners
  to develop new applications.
• Key is the ability to develop unique
  applications that will build the business of your
  clients.
• The Agfa Application team will assist you in
  this process

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Agfa Go To Market model C3

• Agfas C3 concept
• A comprehensive Go To Market model.
• Designed in the best interest of the customer
• Intended to establish a lasting and satisfying
  supplier customer business relationship
• Born out of Agfas ability to
• Control the complete technology spectrum
• Understand the complete scope of industrial
  applications
• Adequately respond to the customer service
  support requirements
• Agfa commits to a true end to end
  responsibility
• in the best interest of the customer

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Concept - Inkjet Agfas Traditional Core
Competences

• Inkjet is a coating technique
• super-precise (3 pl per droplet)
• super-accurate (300 gt 1400 dpi)
• layers of 5 to 30µm
• 1,5 m/s drop-on-demand

• Inks are dispersions like photo-emulsions
• pigment dispersions in water, monomers, solvents
• stabilizing optimizing by filtration
• stirring mixing

Imaging chemistry (developers, fixers,
dispersions, emulsions, pressroom chemicals)
Imaging substrates (AgX coatings on film,
Al-plates, paper, ...)
Focus on Graphics Market Needs
Short-run printing digitally
Imaging appli- cation know-how (color mgmt,
workflow, rendering, screening, ..)
Integration in Imaging Systems (CTF-, CTP-,
proofing-systems)
100 years imaging expertise, now embedded in
millions lines of software code ApogeeX,
Intellitune, Arkitex, Sublima,...
Worldwide supplier of Integrated Imaging Systems
for Printers Convertors, incl. pre-
post-sales advice service.
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Strategic background

• Industrial Inkjet constitutes the next
  technological frontier and will be a highly
  attractive market
• The graphics industry is characterized by
  accelerating technology lifecycles.
• The industry is shaping up for the new wave of
  digital printing Inkjet.
• Agfas Inkjet solutions target industrial
  applications, both UV-based
• Wide Format (Anapurna and M-Press)
• Single Pass (Dotrix).
• Agfa is positioned to play a leading role in the
  HQ / HT segment
• Solid match between Agfas core competencies and
  the key factors for success.
• Agfa build proprietary integrated systems to
  fully address end-user requirements.
• Agfas know-how (heads, ink, integration) allow a
  solid technological position.
• Agfa has the global service capabilities to
  deliver on customer satisfaction.

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Agfa industrial inkjet solutions

• Agfas three families of industrial inkjet
  systems address the segment specific needs

• DOTRIX
• High-speed,
• roll-to-roll industrial press
• 907 m2/hour single pass
• 63 cm 24.8 in width
• Options primer,
• white-colour ink or varnish
• Finishing options cutting, folding, creasing,
  lamination
• Grey scale print technology

• M-PRESS
• Economical flatbed inkjet press
• Short and long runs
• Fully automated
• Flatbed
• 80 sheets ( 330 metres)
• Rigid flexible substrates
• Grey scale print technology
• Options
• Primer, spot-colour ink, varnish
• Best Cost of Ownership (COO)

• ANAPURNA
• wide-format printers
• signs displays
• Choice of speed
• Choice of quality level
• Choice of investment
• Choice of any media (rigid/flexible)
• White-colour option (with XL2)
• Economical run-length up to 100 sheets/run

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Productivity / Application positioning
Productivitym2/hour
Dotrix
Single Pass
1000
2
Wide Format
M-Press
500
1
400
Anapurna
II. The products
100
50
10
Roll-to-roll, -to-sheet Flexible packaging
printing
Sheets Billboard PoP Signs
Rigids, Sheets, Roll-fed Billboard PoP, Signs,
Poster
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Agfa Wide Format Inkjet

• The C3 concept
• Wide Format Addressable Market

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Value total digital printing market amounts to
110 B
Agfa focus
Inkjet gt50 B
Toner Based 60 B
Industrial Wide Format 8 B
Single Pass
Desktop narrow format 42 B
Aqueous
Solvent
UV

• 5 B
  3 B 0,4 B
• 2010 5 B
  3 B 2 B

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The targeted wide format market

• PRODUCTS
• POP (Point-of-Purchase) advertising
• Signage
• informational, directional, corporate, branding
• Vehicle Graphics
• Exhibition Graphics
• Posters (indoor/outdoor)
• Street Furniture
• Window Graphics
• Flags Banners
• Billboards
• Truck Curtains
• Building Wraps
• GF Vinyl Banners
• Aircraft Graphics
• Ship Decoration

• Replaces analogue graphic
• screen printing
• Disruptive technology
• Has a cost of ownership advantage for run lengths
  up to 100 prints.
• Offers more flexibility (versioning etc)
• Shorter turn around time/job
• Offers access to additional applications / market
  segments.

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The addressable wide format market
GRAPHICS DISPLAY MARKET
ANALOGUE OUTPUT TECHNOLOGY
DIGITAL OUTPUT TECHNOLOGY

• Bill boards
• Banners
• Exhibit builders
• Posters
• Point of Sale
• Point of purchase
• City lights
• Street furniture
• Airport advertising
• Railway advertising
• Floor graphics
• Short run packaging

SCREEN PRINTERS COMMERCIAL PRINTERS GRAVURE
PRINTERS FLEXO PRINTERS
AQUEOUS PRINTERS ECO SOLVENT IKJET
PRINTERS AGGRESSIVE SOLVENT PRINTERS UV PRINTERS
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The addressable wide format market
2008 Worldwide Wide format UV printer market
(sales) 2665 printers
High end printer segment 575 printers List price
gt 180K
Low end printer segment 2090 printers
REGIONAL SPLIT
Low end entry level List Price lt 75 K
Low end Mid Range List price 100 K
HIGH END
LOW END
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The addressable wide format market
2006 ALL MEDIA ADVERTISING SPENDING GREAT
BRITAIN 9.585 MILLION
Source Outdoor advertising association of Great
Britain.
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The addressable wide format market
In 2005, advertisers spent 6.3 billion (up 8)
on outdoor advertising.
Source Outdoor advertising association of
America, INC.
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Wide format a disruptive technology to graphic
screen printing
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Market Segments Wide Format
Segment High end Graphic Screen Mid end Graphic Screen Low end Graphic Screen Photolabs Digital print Shops Exhibit builders Sign Shops
sites WW gt2.000 lt3000 gt 6.000 lt 9.000 ? 47.000 ? 5.000 ? 7.700 ? 2.500 ? 60.000
WW 2005 gt 130.000 PFP-shops
Growth in UV is driven by quality, productivity,
cost of ownership advantage, environmental
friendliness and ease of printing on rigid
surfaces.
Technological enhancements in Heads Inks brings
up productivity and reduces cost of ownership..
New printer models address a wider variety of
applications and increase the size of addressable
market.
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Market drivers for growth
Growth in UV is driven by quality, productivity,

Single pass
II. Industrial inkjet could unlock many
applications
WF
Industrial inkjet could unlock many analogue
printed applications
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Market drivers for growth - Industrial wide format
Growth in UV is driven by environmental
friendliness,
UV TECHNOLOGY DISRUPTIVE TO SOLVENT
INDUSTRIAL WIDE FORMAT INKJET MARKET SEGMENTATION
SOLVENT
UV
AQUEOUS
HIGH END
LOW END
WESTERN
ASIAN
PROFESIONAL
CORPORATE
INTERNAL SALES
EXPORT
LOW END
HIGH END
MILD
AGGRESSIVE
HP CANON EPSON
ROLAND MUTOH MIMAKI SEIKO I
VUTEK NUR SCITEX VISION GANDI MD COLORSPAN MUTOH
OCE ZUND COLORSPAN
INCA DURST NUR SCITEX VISION 3M VUTEK
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UV Wide Format printing - a flourishing
technology
UV PIJ I.B. 07 7.000
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
90,000
Hardware Price
80,000
Aggressive Solvent PIJ
70,000
I.B. 07 30.000
60,000
50,000
40,000
Eco-Solvent PIJ
30,000
I.B. 07 72.000
Aqueous PIJ
20,000
10,000
I.B. 07 275.000
5,000
3,000
Aqueous TIJ
1,000
.
1
3
5
10
20
30
40
50
60
70
80
90
100
200
m2 / H.
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Agfa on the way to lead industrial inkjet

• Anapurna was launched at Ipex 2006 in the medium
  and high end segment of digital UV printing
• Agfas position is gaining importance fast from
  launch in Q2 2006 we already ramped up to 11
  market share after one year.

Market share in European shipments Q2 2007
Market share equipment based on 2007 sales