Susan M. Klopper, Andersen

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Business Research Tactics Sources

• News and Resources for the Library and
  Information Community
• Special Libraries Association, News Division
• May 25, 2001
• Susan M. Klopper
• Andersen
• susan.m.klopper_at_us.arthurandersen.com

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survival tactics
? never forget the basic search skills ? read as
much as you can - as often as you can ? become
partners with vendors/content providers ? learn
to negotiate realities manage your clients
expectations (or how to make them keep coming
back for more) ? think like your users ? enjoy
the ride!
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collections of business linkssuper searchers
? Super Searchers Do Business ?
www.infotoday.com/supersearchers/ssdb.htm ? Super
Searchers on Mergers Acquisitions ?
www.infotoday.com/supersearchers/ssma.htm ? Super
Searchers in the News (Journalists News
Researchers) ? www.infotoday.com/supersearchers/ss
news.htm ? Super Searchers on Wall Street ?
www.infotoday.com/supersearchers/superwall.htm Co
ming Soon ? Super Searchers on Madison Avenue
Advertising Professionals ? Super Searchers Cover
the World Global Business Researchers ? Super
Searchers Go To the Source Interviewing
Hands-On Strategies of Primary Researchers
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collections of business linksacademic business
sites
Googles University Search www.google.com/options
/universities.html ? alphabetical list of links
to a schools web site ? search each site using
Googles search engine
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Googles University Search
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collections of business links all-in-one page
CEOExpress http//www.ceoexpress.com ? remains
one of the smartest collections of business site
links ? rich collection of primary secondary
links ? Daily News ? Business Research ?
Internet ? Industries (just ok) ? Biz Research
(just ok) ?NEW FEATURE Ask an Expert (Find/SVP
partnership)
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collections of business links

• Business.com
• www.business.com
• ?collections of links/reports for industries
  business topics
• ? Associations
• ? surprisingly comprehensive expansive
• ? Profile
• ? 1-2 pages, text data
• ? Research Department
• ? Research Picks
• ? market analyst research, statistics,
  white papers
• ? Email newsletters
• ? Statistics

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industry insights

• Business.com Profiles
• www.business.com
• ? 1-2 page profiles on large range of industries
• ? contains both descriptive information and data,
  usually represented as time graph/chart
• ? market size, competitors, projections, market
  share
• ? useful for identifying reputable sources of
  intelligence
• ? currency of data is variable
• ? profiles written by editors??

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Business.com Telecom Industry Resource Links
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Business.com Telecom Industry Profile
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collections of business linksmanagement/best
practices

• Harvard Business School Publishing
• Web Sites for Managers
• http//www.hbsp.harvard.edu/ideasatwork/managersit
  es.html
• ? each site is annotated and evaluated
• ? also includes search option across all HBSP
  publications
• ? benchmarking
• ? consulting
• ? e-commerce
• ? knowledge management
• ? thinking outside the box

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competitive intelligence
Washington Researchers www.washingtonresearchers.c
om ? CI Research Source Encyclopedia Top
Internet Sites for Business Research ? search
engines ? corporate information ? federal
government sites ? state government web sites ?
international information ? industry news ?
industry specific sites ? useful news sites ?
includes free and for pay ? WR staff
favorites ? Intelligence Weekly free newsletter
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competitive intelligence

• Washington Researchers
• ? Research Fundamentals
• ? www.washingtonresearchers.com/public/ResearchFun
  damentals/
• ResearchFundamentals.html
• ? What is Competitive Intelligence
• ? www.washingtonresearchers.com/public/whatis.html
  
• ? Analyst Reports
• ? www.washingtonresearchers.com/ResearchFundamenta
  ls/
• AnalystReports.html
• ?Wish List for Company Studies
• ? www.washingtonresearchers.com/public/wishlist.ht
  ml
• ? methodology for understanding a company and its
  business landscape

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collections of business linksebusiness/IT trends

• Northern Light Special Editions
• Electronic Commerce
• www.nlresearch.com
• ? bibliographic collection of links to Web-based
  intelligence on e-commerce
• ? created by librarians on NL staff

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Northern Light Special Edition Electronic
Commerce
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collections of business linksebusiness/IT trends

• Market Research
• Free - or close to it
• ? Market Research Firm/Consulting Firm/Brokerage
  Firm Web sites
• ? most give something away
• ? check frequently
• ? grab it when you see it
• ? most allow you to search across report
  titles/summaries for free
• ? reports
• ? statistical data/graphs
• ? Gartner, Forrester, et al
• ? Nielsen NetRatings
• ? Morgan Stanley

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Morgan Stanley Free Technology Industry Research
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Gartner Web Site Free Market Research, News,
Search
Search titles
Free Reports Statistical Data
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collections of business linksebusiness/IT trends
E-mail Alerts ? Computer Economics
www.computereconomics.com ? eflash ? latest IT
e-business news and quick read analysis on
hottest markets and e-business issues ? archived
on the site by title ? eMarketer
www.emarketer.com ? eChannel Newsletters ?
eCommerceeDemographicseAdvertisingeAsia ?
QuickeStats ? eStatNews
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collections of business linksebusiness/IT trends
Market Research Free - or close to it ? Per
Page revenue models ? Profound ? Marketel ?
Northern Light ? MarketResearch.com ? search
engines vary tremendously ? some have browsing
capability ? CAVEAT embargo periods, huge
variation in which vendors/reports are available
where
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collections of business linksebusiness/IT trends
Market Research Free - or close to it ? cull
key data from external articles ? knowledge of
tactical keywords ? creative strategies ? combine
names of market research firms with keywords ?
Trade Industry ? Prompt ? Newsletter Database ?
TextBase ? Business Industry
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industry insights
Wall Street Transcript www.twst.com ? industry
roundtable discussions/outlooks ? company
outlook ? ceo interviews ? Sectors ?
Technology ? Healthcare ? Consumer ? Financial
Services ? Industry/Services ? Natural Resources
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Wall Street Transcript Industry Roundtables
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search engine smarts

• Google
• ? tagged .pdf Adobe Acrobat documents
• ?pdf tag next to the title
• ? search tactics
• ? keyword - allinurlpdf
• ? ebusiness allinurlpdf
• ? pdf ebusiness
• ? Reading Google Ventures Into the Invisible
  Web, Chris Sherman, About Web Search Guide, Jan.
  31, 2001
• //websearch.about.com/internet/websearch/library/w
  eek/aa013101a.htm

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susans favorite for-pay web site
OneSource www.onesource.com ? intelligent
translation of classic research tool to an
interactive Web interface ? easy to use ? smart
content-provider alliances ? self-contained ?
steadily keeps improving ? utilized different
document formats
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OneSource Industry Coverage SP Industry Profiles
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OneSource Industry Coverage Market
Share/Research Reports
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keeping up staying ahead
? Virtual Acquisition Shelf News Desk (Gary
Price) ? running commentary highlighting Web
sites and key events in information and
information professional industry ? summaries
and bold subject headings/titles make easy to
scan ? lots of new stuff (and a little bit of
duplication) ? Wish List add URLs
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Virtual Acquisition Shelf News Desk
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whats new
subscription fees are IN for free is OUT ?
fees are returning as key part of content
companies revenue mix ? subscription fees for
premium services ? Yahoo! ? Salon.com ?
CeoExpressSelect ? FreeEdgar ? Impact on
end-user access and our quick dirty
resources????
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whats new

• According to Outsell
• ? 2001 will NOT be the year of the end user
• ? only 18 of surveyed had received 8 hours
  training in searching, gathering evaluating
  information and sources
• ? but 96 considered themselves skilled or
  very adept at finding information
• ? conclusion
• ? users consider themselves competent to use
  information tools
• ? learning opportunities helping them to
  recognize what they dont know
• Outlook 2001 Issues in The Information
  Marketplace, Outsell
• Briefing, December 29, 2000

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the rhythm of search
? classic v. web interfaces ?what have we
gained/lost ?how much have we learned to
accommodate ? state of mindmethodology ?
generation x, y, z..
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quotes
choose the business information service that
comes with people, not strings,
attached Factiva
34
quotes
Shhh. Youre on the Internet hp advertisement,
Time Magazine
35
quotes
When we had paper, we had all those wonderful
organizational characteristics that allowed us to
figure out where the content was - card catalogs,
file folders, labels - and then we threw them all
in the trash and replaced them with an empty box
that says enter your search here. This is the
state of the world.
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quotes
Still searching? Ask a Human
37
quotes
Warning This site hasnt been updated since
dinosaurs ruled the earth Comtex
38
quotes
change is inevitable, except from vending
machines