Frameworks

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Frameworks
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What is framework?

• Use for data collection, planning, and analysis
• Not rigid and flexible to use
• Users can play, think and work by using it.
• Framework collects important aspects of variables.

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Framework

• User Study Framework
• AEIOU Rick Robinson
• POEMS Patrick, Vijay
• DIF Design Information Framework, Y,-K Lim
• Strategic Framework
• 12 colors of the palette
• McKinseys seven Ss
• In-house framework 61 flagships

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How is the framework for?

• Data collection
• Variables for analysis
• Variables for actions

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User Research Framework

• Goal
• Understand user need
• Finding insight from user behavior with
• the product

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AEIOU
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POEMS UPS
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Design Information Framework
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(No Transcript)
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Task analysis Spatial layout
model
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• Mapping task analysis to spatial model

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Strategic Framework

• Goal
• Analyzing the organization
• Plan the strategy of organization

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Strategic design palette
Brand and personality
Physical distribution
Functions Features
Channels
Manufacturing
Systems
Materials
Services
Developments
Strategic alliances
Standard
Legal
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Strategic design palette
Brand and personality
Positioning subset 5 areas that have a big
impact on messages, including naming, graphics,
and communication.
Physical distribution
Product subset Four areas that are useful when an
organization must focus on getting
some particular product or product line succeed.
Functions Features
Channels
Manufacturing
Systems
Materials
Services
Developments
Strategic alliances
Standard
Company subset Five areas that typically
have More to do with overall company Strategy
than any particular product.
Legal
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12 colors of the palette

• Development Technology, design and others
• Materials new materials
• Manufacturing economical short run, assembly
• Functions and features
• Brand and personality how to build brand and
  reflect personality
• Physical distribution - logistic
• Channels location of the sell
• Systems Product systems
• Service quality of services and method
• Strategic alliances alliance with other
  companies
• Legal assert protect the product from
  competitors
• Standard operating system standard

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Variety of product brands
Blade loading, grips and usage
Brand and personality
Functions Features
Manufacturing
Laser welding manufacturing
Developments
Develop product from low cost disposal to high
quality product.
Legal
22 patents on manufacturing And design protection
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• Character as Brands
• Little Mermaid
• Beauty and the Beast
• Lion King

Brand and personality

• Media movie, song
• Theme park

Channels
Developments
New stories and characters every year
Legal
Lawsuit fast
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McKinseys seven Ss
Hard Ss
Structure
The Seven-Ss is a framework for analyzing
organizations and their effectiveness. It looks
at the seven key elements that make the
organizations successful, or not strategy
structure systems style skills staff and
shared values. Consultants at McKinsey Company
developed the 7S model in the late 1970s to help
managers address the difficulties of
organizational change. The model shows that
organizational immune systems and the many
interconnected variables involved make change
complex, and that an effective change effort must
address many of these issues simultaneously.
Strategy
Systems
Shared Value
Skills
Style
Staff
Soft Ss
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McKinseys seven Ss
The way in which the organizations Units relate
to each other such as centralized, functional
divisions, networks.
What does the organization stand for and what it
believes in.
Structure
The procedures, processes and routines
that characterize how the work should be
done financial systems recruiting, promotion
and performance appraisal systems.
Strategy
Systems
Plans for the allocation of a firms scarce
resources, overtime, to reach identified
goals. environment, competition, customers.
Shared Value
Skills
Style
Cultural style of the organization and how key
managers behave in achieving the organizations
goals.
Distinctive capabilities of personal or of the
organization as a whole.
Staff
Numbers and types of personal within the
organization.
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KMUTT 6 1 Flagships
The best brightness
Research University
e-University
Learning organization
Science strengthen
Revenue Driven Cost conscious
Management strengthen
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Framework and the design process
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Conclusion

• DIF ? Language description
• AEIOU, POEM ? Finding insight tool
• Strategic design pallet, Mc Kinsey 7S ? Variable
  for action