Womens Voices' Women Vote

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Womens Voices. Women Vote www.wvwv.org
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Womens Voices. Women Vote.

• A groundbreaking project that
• increased registration and turnout of unmarried
  women.

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2000 Largest Potential for Growth

• Unmarried women had the largest potential for
  growth in terms of both registration and turnout
• 46 of all voting age women
• 56 of all unregistered women
• 16 million unmarried, unregistered women
• 22 million unmarried not voting

Based on 2000 Total Population Census Data
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UNMARRIED WOMENPARTICIPATED IN RECORD NUMBERS IN
2004
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Women on their own voted in record numbers in 2004

• According to exit polls, unmarried women were
• 19 of the electorate in 2000
• 22.4 of electorate in 2004
• 38.69 of all new voters in 2004

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Women on their own voted in record numbers

• According to the U.S. Census, women on their own
  ranked
• 1st in increases in voter registration
• 1st in increases in turnout

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Unmarried Women Outperformed Parties

• Increases in Turnout from 2000
• Democrats Increased Turnout by 16
• Republicans Increased Turnout by 23
• Unmarried Women Increased Turnout 35

2000 2004 Exit Poll Data
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New Voters Were Disproportionately Unmarried Women
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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More minority unmarried women voted for the first
time
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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Majority of new vote among unmarried women were
younger women
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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2004 Despite the good news Unmarried
women still trail behind married women in both
registration and voting by 9 and 13 percentage
points, respectively. Thus, unmarried women still
have great potential for growth in both these
areas.
Bureau of the Census, Current Population Survey,
November 2000 2004
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Potential for Growth

• Women on their own are
• 46 of all voting age women
• 55 of all unregistered women
• In 2004, there were
• 15 million unmarried, unregistered women
• 20 million unmarried, not voting women

Bureau of the Census, Current Population Survey,
November 2000 2004
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WVWV SUCCESSFULLY INCREASED THE PARTICIPATION OF
UNMARRIED WOMEN
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Unmarried women increased their share of the vote
in 9 of 10 states
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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Unmarried women heard WVWVs message
Have you seen or heard anything over the course
of the election about unmarried women and voting?
WVWV 16 State Post-Election Survey, 11/2-11/4,
2004
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Heard from multiple sources about unmarried women
and voting
Did you receive information from any of the
following sources about unmarried women and
voting?
WVWV 16 State Post-Election Survey, 11/2-11/4,
2004
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Many accurately recalled the message
(IF YES) What specifically have you seen or
heard?
WVWV 16 State Post-Election Survey, 11/2-11/4,
2004
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THE MARRIAGE GAP IS THE DEFINING DYNAMIC IN
AMERICAN TODAY
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Understanding their attitudes and lives

• Unmarried women want government to help those
  with substantial economic challenges.
• Unmarried women hold a multilateral worldview.
• Unmarried women are social progressives.

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Economically marginal
Married Women
Unmarried Women
Based on household income
Based on 2000 Total Population Census Data
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Primary concern the economy
Which of the following issue areas was MOST
important to you in deciding how to vote for
President?
Married women
Unmarried women
Democracy Corps, 11/2-11/3, 2004
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Economic agenda more important than security
agenda
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--
Unmarried Women
Married Women
Before the election, what I wanted to know from
the candidates was how you'll make the economy
and health care better for people.
Before the election, what I wanted to know from
the candidates was how you'll make us safe.
Democracy Corps, 11/2-11/3, 2004
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Believe in governments problem-solving role
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-3
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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Healthcare tops the economic agenda
Now I am going to read you a list of things that
some women say would improve their lives. Please
tell me which TWO of the following list would
most help you in your life.
WVWV 16 State Post-Election Survey, 11/2-11/4,
2004
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Profound Differences in Concerns
Now, I am going to read to you a list of
concerns that people have. Please tell me which
ONE of these you think the president and congress
should be paying the most attention to.
Democracy Corps, January 20, 2005
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The Marriage Gap Persists, even among Moms
Now, I am going to read to you a list of
concerns that people have. Please tell me which
TWO of these concerns worry you the most?
Voice of Mom 2005, February 21, 2005
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A multilateral worldview
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Unmarried Women
Married Women
America's security depends on building strong
ties with other nations
Bottom line, America's security depends on its
own military strength
Democracy Corps, 11/2-11/3, 2004
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Unhappy about Iraq
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Unmarried Women
Married Women
The War in Iraq has made us LESS secure
The War in Iraq has made us MORE secure
Democracy Corps, 11/2-11/3, 2004
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Support a womans right to choose
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National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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Accept diversity and difference
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3
Unmarried Women
Married Women
Homosexuality is a way of life that should be
accepted by society
Homosexuality is a way of life that should be
discouraged by society
Democracy Corps, 11/2-11/3, 2004
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WVWV PROGRAMS
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What We Did

• Created a turn-key plan that increased voter
  registration and turnout among unmarried women.
• 1. Researched unmarried women historically and
  in all their diversity, to determine how to
  motivate them to register and vote.
• 2. Created lists of both registered and
  unregistered unmarried women in 16 states.
  Enhanced significantly throughout project.
• 3. Developed a voter registration program that
  increased voter registration among unmarried
  women cost effectively.
• 4. Developed an early vote, vote-by-mail, and
  same day registration and turnout program to
  increase the number of unmarried women voting.
• 5. Worked with many other organizations to
  target unmarried women. Provided lists,
  materials, research, phone scripts, sample mail,
  sample advertising, and other turnkey products.

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Overview of programs pre-GOTV

• 14 programs
• 9 registration programs 6 Phone and 3 Mail
• 5 voter contact programs 3 Phone and 2 Mail
• (list cleaning, vote by mail, early vote)
• 8.5 million contacts
• 3.2 million registration contacts
• 3 million commit to vote contacts
• 1.4 million vote by mail contacts
• 900,000 Early Vote Contacts

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Registration Programs

• WVWV executed 3 types of different registration
  programs. Different programs were run in the 16
  states in which WVWV developed lists
• Live call registrations- 12 states
• Automated calls- 12 states (9 overlapping with
  live calls)
• Mail 15 states
• Over 110,000 unmarried females added to the voter
  registration rolls.
• Cost per registrant ranged from 6.89 to 9.00.
• this does not include same day registration
  states

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Vote By Mail Programs

• WVWV identified 3 WVWV states that allow vote by
  mail Florida, North Carolina and Nevada.
• In those states, WVWV carried out a coordinated
  mail and phone program.
• Targets Single females, 35-55, who have a
  turnout probability of 30 to 79.
• Targets without phones received between one and
  three pieces of mail with at least one
  being a vote by mail application.
• Targets with phones received one vote by mail
  application and received one or two calls. The
  calls varied between automated pre-calls before
  the mail and/or live or automated chase calls
  after the mail dropped.
• Results 47,094 (or 6.21) voters have returned
  vote by mail applications, at an overall return
  rate of 6.21.

Final Results through application deadlines
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GOTV Phone Programs

• ReCall Those Who Committed to Vote
• Press One Program 12 Original WVWV States
• Same Day Registration States Phoning (MN,WI,NH)
• Early Vote States (FL, NC, NV) Phoning
• Long Message Script GOTV Calls (FL and MI)

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Press 1 Commit to Vote Call Backs From List
Cleaning

• WVWV placed automated calls to all those with
  phone
• numbers as part of list cleaning in first 12
  states WVWV
• developed.
• Those who answered were asked to commit to vote
  (Press 1).
• As part of GOTV program, we made live calls to
  those that
• had pressed
• 162,897 live contacts made late
• 157,997 women recommitting to vote (97)
• 18,492 answering machine messages left

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Early Vote and Same Day States Commit to Vote
Phone Programs

• During the last two weeks before the election,
  unregistered women in 3 same day registration
  states (MN, NH, WI) and 3 early vote states (FL,
  NC, NV) were called live and asked to commit to
  voting
• 263,175 live contacts
• 147,437 early vote commitments
• 55,971 election day commitments
• 93,692 answering machine messages left

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GOTV Commit to Vote Calls

• In two states during the last two days, longer
• than normal script live GOTV calls were made to
• registered unmarried voters delivering the
• WVWV 22 million message and asking the voter
• to make a commitment to vote
• 292,629 contacts made

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On the Ground Operations

• WVWV worked with US Action Education Fund to run
  on the ground operations. Using WVWV Lists,USAEF
  conducted
• Late Voter Registration and GOTV programs run in
  WI (LaCrosse County) and IA (Iowa City Cedar
  Rapids areas).
• Door to Door GOTV programs consisting of 2 door
  knocks and multiple election day contacts
  conducted in NV (Clark County) and FL (Orange,
  Seminole, Pinellas, and Hillsborough Counties).
• Successful door to door operations conducted.
• USAEF also used WVWV lists to conduct VBM and
  Early Vote efforts in FL and NV.

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Results Unmarried women increased their share of
the vote in 9 of 10 states
National Election Pools exit poll, conducted by
Edison/Mitofsky, November 2004
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Analysis

• Control Groups Each of the programs were
  designed with a control group that did not
  receive any treatment from WVWV.
• Analysis of Results After the 2004 election,
  and once the voter lists for each of the 16 WVWV
  states are updated, WVWV will conduct an
  analysis on each of the programs.
• Sharing Analysis WVWV will share this
  information this year.

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Methodology appendix

• National Election Pools Exit Polls In the
  national exit polls, Edison/Mitofsky conducted
  interviews with 3,062 unmarried women on Election
  Day.
• Democracy Corps Survey This is a national
  survey conducted by GQR with 2,000 voters.
  Democracy Corps gauges and tracks political
  attitudes of the electorate. The survey not only
  measures basic political attitudes, but also
  tests messages on various issues of the day. The
  data presented here were collected November 2-3,
  2004.
• WVWV 16-State Survey A survey of 1,067
  unmarried women under 65 developed and conducted
  by GQR to gauge these womens attitudes about the
  political system, discern motivational strategies
  and determine the best communications channels.
  The survey was conducted in the 16 states in
  which WVWV conducted voter registration and GOTV
  efforts Florida, Iowa, Louisiana, Michigan,
  Minnesota, Missouri, North Carolina, New
  Hampshire, Nevada, Ohio, Oregon, Pennsylvania,
  South Carolina, South Dakota, Washington, and
  Wisconsin.
• Census Bureau Data The November Current
  Population Study in even numbered years examines
  voting and registration and collects
  socio-economic measures. The 2000 Census is also
  employed in this analysis.