France

1
France

• Ford
• family, security, fear appeal

2
Africa

• Bic-tasteful family humor
• Online-fear of surroundings

3
Spain

• Ideas from U.S. ads

4
Australia

• Humor appeals from U.S.
• Intel differences

5
Belgiumsocial responsibility, children, extreme
humor, sound
6
Germanytoughness, extreme humor for attention,
local products
7
Norwayhumor, local music
8
Norway

• Using another product
• Humor
• Local scenery

9
Asia

• Olay-culture, humor, few second spot

10
AsiaMcDonalds-price focuswatch
translation!people, traffic, musicconsistent
theme
11
Canada

• Social marketing
• Extreme humor
• Generational
• Language translations

12
Canada

• environment
• nature, animals, humor
• local scenery

13
England

• Cig ads
• Humor
• Illegal in some countries

14
England

• Whiskas
• Fun humor
• Use of animals
• Characters with personality

15
England

• Pepsi
• Poking fun at seriousness of school system
• Humor

16
AustraliaFuji-other languages in other
countrieshumor, people from varying backgrounds
17
What else??

• www.mrproduction.com
• www.shots.net
• www.Adforum.com (taste preferences, element of
  surprise to capture attention, American music in
  UK ad)
• www.advertisementave.com