World Trends In The Newspaper Industry: An Update

1
World Trends In The Newspaper IndustryAn Update

• Timothy BaldingChief Executive OfficerWorld
  Association of Newspapers

2
The World of Newspapers

• Countries
• included in WPT
• 2003 - 74 countries
• 2004 - 208
• 2005 215
• 2006 - 216
• Total number of countries/territories in the
  world 260
• Total number of countries where newspapers are
  published 216
• (83 of all countries)
• Total number of countries where dailies are
  published 186
• 29 countries publish only non daily titles

World Press Trends includes data on all
countries where newspapers are published
3
World Headlines

• Global circulations increase
• Developing markets soar ahead
• Free daily market share surges
• Best advertising performance in four years
• Resurgence in newspaper classified advertising
• Newspaper web traffic continues high growth

4
Overview 2001 - 2005

• World circulation trends
• 1 year 0.56
• 5 year 6

5
Overview - Paid Circulation
Global paid newspaper circulation increased year
on year 2004/05 0.56
Over the five year period 2001- 2005 circulation
increased by 6
6
Overview - Circulation Paid Free
Global newspaper circulation including free
dailies 2004/05 1.21
Over the five year period 2001- 2005 circulation
increased by 7.8
7
Overview - Circulation

• 2005
• Paid newspaper circulations up in 35 of the
  countries surveyed
• 5 year trend
• Paid newspaper circulations up in 28 of
  countries surveyed

8
Overview - Titles
World paid daily titles 1 year -0.3 5 years
8.1
9
Overview - Paid Titles
Global daily titles decreased year on year
2004/05 - 0.3
Over the five year period 2001- 2005 daily
titles increased by 8.1
10
Overview - Titles
World paid free daily titles 1 year
0.06 5 years 8.9
11
Overview Titles Paid Free
Daily titles increased 2004/05 0.06
Over the five year period 2001- 2005 daily
titles increased by 8.89
12
Circulation Trends
13
Top 100 titles
14
Top 100 titles
15
Daily Paid Circulations
0.56
6.0 over 5 years
16
Paid Daily Circulation Combined Paid/Free
17
Paid Free - Major Free Markets
18
World Daily Newspaper Paid Circulation
1 year
1.7
Asia
Europe
-0.24
N. America
-2.5
3.7
-2
S. America
0.2
Australia Oceania
Africa
19
World Paid Daily Newspaper Titles
1year -0,3
5 year 8.1
20
World Paid Daily Newspaper Titles - By Region
1 year
-0.3
-1.2
Asia
Europe
-0.4
N. America
1.4
S. America
Africa
4.5
Australia Oceania
1.2
21
Titles Paid Dailies Combined Paid/Free
22
Paid Circulation

• 2004 - 2005

In 2005, 35 of countries report increases in
daily sales over the previous year
For sales of non dailies, 54 of countries report
year on year increases
36 of countries report a year on year increase
in Sunday sales
23
Newspaper Circulation - 2001 / 2005 - EU
In the EU, of the 21 countries surveyed, 7
reported circulation increases in 2005 In the
five year period, 5 reported circulation
increases
24
Paid Titles
18 of countries report an increase in daily
titles last year
Over 5 years 40 of countries report an increase
in daily titles
Over 5 years 58 of countries report an increase
in non daily titles
Over 5 years 80 of countries report an increase
in Sunday titles
25
Circulation Performance - EU
(000)
n Paid free dailies
1 year 1.34 5 year 0. 05
u Paid dailies
1 year -0.61 5 year -5.26
26
Circulation Performance - All Europe
(000)
n Paid free dailies
1 year 1.64 5 year -1.28
u Paid dailies
1 year -0.24 5 year -6.28
27
Circulation Performance EU 2005
Circulation up in 7 countries last year
28
Other Europe - Circulation
29
Daily Paid Titles EU - 2005
1 year 0.82
5 year 3.2
30
Daily Paid Free Titles EU - 2005
1 year 1.8
5 year 6.3
31
Newspaper Circulation- USA/Japan/China
Data for 2004/2001
32
Circulation Performance

• The number of titles in Russia continues to grow

33
Newspaper Circulations - Latin America
34
Newspaper Circulation
35
Newspaper Circulations - Asia/Pacific
2004/2003, 2004/2000 data
36
Newspaper Circulations - Asia/Pacific
37
Circulations - Largest Markets
(000s)
Circulation increase 2004/2005 Circulation
decrease 2004/2005 2003/2004 data
38
Newspaper Sales Per Thousand Population
Top 5 Japan Norway Finland Sweden Switzerland
39
Newspaper Sales Per Thousand Population
Bottom 5 Mozambique Uganda Armenian Zambia Botswan
a
40
Newspaper Reading TimesAvailable countries
2004 data
41
Sunday NewspapersCirculation available markets
Globally One year -3.4 Five year 15.7
42
Non Daily NewspapersCirculation available markets
(000)
One year 4.8 Five year 25.2
43
Non Daily Newspaper Titles Available markets
One year 1.2 Five year 32.6
44
Free Newspaper Trends
45
Free Daily Newspapers
6 of global daily newspaper circulations
17 of European circulations
46
Share of Free Dailies Vs Paid Dailies
Netherlands
Paid dailies -2005 Free dailies- 2006-To date
Sources WPT / Amsterdam School of
Communications Research (ASCoR) , WPT and other
various sources
47
Top Twenty Free Dailies 2006-To Date
48
Format Changes
28 more newspapers moved to tabloid last year and
85 since 2001
49
Newsprint Costs by Country
US per tonne Last available
50
Advertising Trends
51
Daily Newspaper Advertising Revenue
Advertising revenues up in 2005 by 5.7 Over
five years advertising revenue is up by 11.7
52
Total newspaper advertising spend share
53
Increased share of advertising
54
Share of Advertising by Medium
2001
2005
Internet growth impressive against a small base
revenuePrint media loses share
Zenith Optimedia
55
Share of Newspaper Advertising by Region
2001
2005
Europe loses shareAsia, USA and the rest of the
world increase shareLatin America stable
56
Advertising Revenue - Europe
57
Advertising revenue performance EU
Ad Expenditure
58
Advertising- USA/Canada/Japan/China
59
Advertising revenue - India/South Africa
60
Advertising revenue- Russia
All print media
61
Advertising revenue - Australia/New Zealand
2004/03 2004/01
62
Internet Trends
63
Newspaper Online Consumption Selected titles

• Newspaper online consumption rises again in 2005

64
Number of newspaper websites
20
65
All Internet Advertising Revenues
Source Zenith Optimedia
66
All Internet Advertising Revenues

• Europe

US M
67
All Internet Advertising Revenues
US M
68
All Internet Advertising RevenuesAsia / Pacific
2004/2005 Internet revenues 42 growth
69
Shaping the Future of the Newspaper Classified
advertising survey72 newspaper companies in 45
countries
70
SFN Classified Advertising Survey72 newspaper
companies in 45 countries
71
Classified MigrationYear on year trend in
mature markets
72
SFN Classified Advertising Survey72 newspaper
companies in 45 countries
Recruitment share
73
SFN Classified Advertising Survey72 newspaper
companies in 45 countries
Property share
74
SFN Classified Advertising Survey72 newspaper
companies in 45 countries
Automotive share
75
Classified Online Revenues Increase
76
Summary - 2006 Headlines
59th World Newspaper Congress
Timothy Balding