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The MBA Marketing Program Strategy

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For example, 'Achieved 80% reduction of lost-time accidents, saving company $1.2 ... use an objective statement or summary of qualifications at the top of my resume? ... – PowerPoint PPT presentation

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Title: The MBA Marketing Program Strategy


1
MBA Career Services Center Resume Tutorial
  • This power point presentation will
  • Define a MBA-competitive resume
  • Describe good formatting
  • Describe good content
  • Provide additional resources
  • Answer Frequently Asked Questions (this section
    will outline WHY and the rationalization for our
    recommendations)
  • Updated Summer 2008

2
Purpose of a Resume
  • Your resume is
  • a critical step at the beginning of a job search
    process
  • an advertisement/marketing tool
  • a written pitch
  • a screening tool
  • an assessment of your value
  • a document that leads to an interview (not a job,
    yet!)
  • a first impression
  • a stand alone document

3
Good Resume FORMATTING
  • One full page (unless more than 10 years of work
    experience)
  • Sections, in this order (heading names may vary)
  • Name and Contact Information (top)
  • 1. Education
  • 2. Experience
  • 3. Activities
  • Easily scanned for skills, results, job titles
    and company names in 30 seconds.
  • Organized in reverse chronological order (most
    recent experiences on top)
  • Bullet points, not paragraphs
  • Appropriate amount of white space Vs. text
  • No graphics
  • Standard fonts

4
Good Resume CONTENT
  • Current and previous job responsibilities
    represent your skills and results (in addition to
    general duties and responsibilities).
  • Shows the impact your performance has/had on the
    department, project, organization or company.
  • Quantify information/results, where possible. For
    example, Achieved 80 reduction of lost-time
    accidents, saving company 1.2 million.
  • Prioritize bullet points beginning with the most
    relevant or most impactful on the top.
  • Use action verbs descriptive of your skills to
    start each bullet point
  • Show promotion or advancement (via titles, dates)
  • No outdated or irrelevant activitiesunless it is
    a significant accomplishment, skills or unusual
    talking point.

5
Helpful Resources
  • Wetfeet.com http//www.mba.msu.edu/careers/stude
    nts/services.cfm
  • Vault.com http//www.mba.msu.edu/careers/students
    /services.cfm
  • List of action verbs http//www.mba.msu.edu/news
    letter/ActionVerbs.doc
  • Your functional portfolio with keywords (and
    sample resumes) http//www.mba.msu.edu/careers/st
    udents/links.cfm?category165
  • MS Office templates http//office.microsoft.com/
    en-us/templates/FX100595491033.aspx?pidCL10063298
    1033
  • Resume Writing Worksheet http//www.mba.msu.edu/n
    ewsletter/restutorial/resumetutorialexercise.doc

6
FAQs FORMAT-related questions
  • Why should my resume be only one page?
  • It is a highlight of your unique differentiators
    and does not list everything. In a tough job
    market when recruiters get 100s of resumes, a 2
    or larger-page resume might not be viewed.
    Exception Candidates with more than 10 years of
    experience.
  • What are standard fonts and sizes?
  • Times New Roman, Verdana, Ariel and between 10
    14 points
  • Why is the section on education at the top of the
    resume?
  • You are currently a student, so chronologically
    this fits at the top.
  • What is the proper way to list the MSU MBA
    degree?
  • Michigan State University, East Lansing,
    Michigan
  • The Eli Broad Graduate School of Management
  • Master of Business Administration, Finance, May,
    2007
  • OR
  • The Eli Broad Graduate School of Management
  • Michigan State University, East Lansing,
    Michigan
  • Master of Business Administration, Finance, May,
    2007
  • OR
  • The Eli Broad Graduate School of Management
  • Michigan State University, East Lansing,
    Michigan
  • MBA, Finance, May, 2007
  • Why use bullet points and not paragraph
    formatting?

7
FAQs continued FORMAT-related questions
  • What are some examples of succinct bullet points?
  • Example A
  • Provided direction for the Strategies for
    Advancing the Internationalization of Learning
    Program, (SAIL), a U.S. Department of Education
    grant-funded program which enhanced cultural
    sensitivity within all areas of the university
    and surrounding community assisted with
    monitoring budget expenditures.
  • OR
  • Directed a U.S. Department of Education funded
    program designed to enhance cultural sensitivity
    within the university and community.
  • Example B
  • Developed very strong presentation skills
    developing and implementing inter-cultural
    communication workshops for faculty and staff.
  • OR
  • Developed and implemented inter-cultural
    communication workshops for private industry and
    university staff.
  • Why shouldnt I use shading and boxes on my
    resume?
  • Boxes may be interpreted as graphic objects and
    not be converted by different systems. Shading
    will eventually obscure the text as the resume is
    photocopied and faxed from office to office
    within a company. Additionally, you dont want
    the reader caught up in graphics.
  • Most of all of my work experience and/or
    education has been outside the U.S., but I am a
    U.S. citizen or have a green card. Im afraid
    that a potential employer might think I dont
    have automatic work authorization. Do I list it
    and where?
  • YES, place the information at the top of your
    resume under your name or near your contact
    information.

8
FAQs continued FORMAT-related questions
  • How much white space is appropriate on my resume?
  • The content of the resume is the real focus for
    the recruiter. Keeping the resume visually
    pleasing is important, but there are other ways
    than white space to achieve a pleasing look.
  • Why should I not use tabs or spaces to line
    everything up?
  • Various systems where you will upload your
    resume will interpret those differently. Use the
    ruler bar or tables to line things up. Tabs and
    spaces make your resume initially look like
    everything is linked up, but when sent
    electronically or when printed on a variety of
    printers, the alignment is lost.
  • What is the proper way to abbreviate months?
  • January Jan. July July (not Jul.)
  • February Feb. August Aug.
  • March Mar. September Sept. (not Sep.)
  • April Apr. October Oct.
  • May May November Nov.
  • June June (not Jun.) December Dec.
  • Where do I put my current Graduate Assistantship
    and how?
  • If your GA assignment gives you relevant work
    experience in your desired field, it may be a
    good addition under your professional work
    experience section. If your GA assignment does
    not offer relevant work experience in your
    desired field, it may fit better under your
    educational section, since it is part of your MBA
    degree program. Listing it would typically not
    take up much space a line or two.

9
FAQs CONTENT-related questions
  • Why cant I put the word RESUME at the very
    top?
  • Put your full name in larger size instead. It
    identifies the document as being about YOU. Save
    the document with your name in the filename.
  • You should only use your msu email address. Why?
  • Many yahoo or hotmail email accounts go to
    recruiters SPAM accounts. You will be working
    with MBA CSC and campus recruiters so there is an
    automatic affiliation with the campus.
  • Why cant I use an objective statement or summary
    of qualifications at the top of my resume?
  • Your resume IS your summary of qualifications
    and your career objective (a reader may not read
    down any farther). Also, your cover letter which
    often accompanies your resume will communicate
    your summary of qualifications for the specific
    job, as well as your objective.
  • When should I include or not include past or
    current GPAs?
  • Always include your GPA from the MBA degree when
    it is over a 3.0. Only include average or major
    GPAs from undergraduate or other graduate
    degrees if they are over at least a 3.3.
  • I have academic grades reflecting a scale other
    than 4.0. Do I need to convert?
  • Yes, especially if you have degrees from outside
    the U.S. and plan to work in the U.S., where most
    educational systems use a 4.0 scale.

10
FAQs continued CONTENT-related questions
  • Why is a skilled or functional-based resume not
    recommended?
  • Recruiters are clear that they want to see where
    you worked and when in a reverse chronological
    order. A resume that is organized by skills or
    function make it harder for recruiters to find
    what they are looking for. Sometimes you might
    be encouraged to do a functional resume if you
    are making a drastic career change, but it is
    rare.
  • Do I need to include months with the years of
    each employment experience?
  • YES! Especially if you worked somewhere for
    less than a year. And, 12 months is much
    different than 20 months. Additionally,
    recruiters are likely to assume you are hiding
    something (i.e., gaps in employment)
  • I know that it is important to be consistent with
    grammar and punctuation. What are examples of
    ways I can do this?
  • ending all bullet points with a period
    (sentence) OR NOT
  • either writing out one, two, three or 1,2, 3
  • using and OR
  • use past tense verbs when you have stopped
    working for an employer
  • How do I list multiple positions with one
    employer?
  • It dependsif the accomplishments and
    responsibilities varied greatly, if you want to
    show promotion quickly, or if you want to be
    accurate in your representation with the
    organization. Sometimes bullet points under each
    position work well, other times, listing all
    positions one after each other at the top of the
    section work well.
  • Is there a difference between listing Broad
    Scholar and Broad Scholarship Recipient?
  • If you are a Broad Scholar you are receiving
    almost a full-ride scholarship and were selected
    based on your leadership potential and academic
    and work success. A Broad Scholarship Recipient
    received some level of financial aid, often in
    the form of a Graduate Assistantship. Youll
    want to describe these briefly on your resume, as
    someone from outside MSU will not know this
    information.

11
FAQs continued CONTENT-related questions
  • Should I list military or missions experience?
  • Most likely you should if you need to show
    skills representing leadership, global exposure,
    or languages other than English. Typically,
    recruiters like to see these types of
    experiences, if it fits well with where you are
    trying to go
  • Which activities are considered out-of-date?
  • Anything that is not relevant to what you want
    to do, or anything that is over 8 years ago.
    Often, most extra-curricular activities from
    undergraduate studies are not as relevant at this
    point in your career. You do not need to list
    undergraduate internships or part-time jobs while
    in school, unless they contribute something to
    your resume that other experiences do not.
  • Why is it recommended that technical skills not
    be listed at the bottom of the resume?
  • Readers want to see HOW you used the technical
    programsthe impact they had and how they helped
    you accomplish your responsibilities. So, note
    them within the bullet points of your
    experiences.
  • How do I list language proficiency?
  • Use the terms--Native, Fluent, Conversant or
    Basic, based on the level you think you are.
    Clarifying written, spoken or both.
  • How often should I update my resume?
  • As often is necessary, such as GA assignment
    details, placement at case competition, drop
    bullet points on former jobs that are not
    relevant, student organization involvement/leaders
    hip, GPA at end of fall semester

12
FAQs continued CONTENT-related questions
  • .
  • Resumes are not written in first-person or the
    subjective voice. How do I write in the
    third-person or objective voice?
  • Avoid sentences that have the pronouns I or
    we (i.e., Our team took first-place in the
    competition. Vs. Team placed first in the
    competition.
  • Avoid items on your resume like
  • Date of Birth
  • Person Photos
  • Place of Birth
  • Current Age
  • Nationality or Country of Origin
  • Marital Status
  • Visa Status
  • Gender
  • TOEFEL score
  • individual company salaries or any salary
    history
  • passport , I-20
  • Reason for leaving the job
  • Permanent address (parents, family overseas,
    etc.)
  • signature
  • high school education information or equivalent
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