Magazine

1
Magazine
The Vision for the Future
2
Why Change Anything?

• The magazine is the primary means of
  communication directly with the Sir Knights
• It is delivered to 130,000 households monthly
• It is one of the largest publications of its type
  in the world
• It contains national as well as Grand Commandery
  news
• If no one reads it, we are wasting our money

3
Our Mission
We resolve to improve the readability, content,
quality, and appearance of the Knight Templar
magazine this year.
4
What Action Has Been Taken?

• Font Changed
• Color Added to the Cover on 2 issues
• New Managing Editor Hired
• Cover Redesigned
• Editorial Review Board Established
• Page Count Increased from 32 to 36
• Letters to the Editor Column Established
• Crossword Puzzle Added

5
font change

• From this Font
• To this Font
• Was this an improvement?

6
Color Added to Covers of 2 Issues
7
Cover Redesigned
8
Editorial Review Board

• Rex Hutchens
• Stephen Dafoe
• Aaron Shoemaker
• Leroy Delionbach
• Terry Plemons
• Sid Dorris
• John Palmer

9
(No Transcript)
10
What Next?

• Include more feature articles on
• The History, Symbolism, and Philosophy of
• Templary, Christianity, and Freemasonry
• Exclude News stories which
• Are only of local interest
• Are photos of Sir Knights handing each other
  awards
• Change to all color and coated paper
• Improve the artistic design of the content

11
Anything Else?

• Electronic Magazine Delivery
• Improved Processes for Incorporating State
  Supplements
• Improved Communication with the Managing Editor
• Relevant Advertising
• Improved Quality of State Supplements