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Broadband

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BT Yahoo. Service. BT. Click & Buy. BT. Immedea. BT Email. Portfolio. BT. Communicator. BT Business ... partnership with Yahoo to provide BT with an Instant ... – PowerPoint PPT presentation

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Title: Broadband


1
Broadband
  • Alison Ritchie

2
Forward-looking statements - caution
  • Certain statements in this presentation are
    forward-looking and are made in reliance on the
    safe harbour provisions of the US Private
    Securities Litigation Reform Act of 1995. These
    statements include, without limitation, those
    concerning expectations regarding customer
    growth, investment plans, strategy, and the
    benefits of new initiatives the possible or
    assumed future results of operations of BT and/or
    its lines of business expectations regarding
    product volume, revenue targets and/or growth,
    capital expenditure, network infrastructure and
    savings, customer satisfaction, free cash-flow,
    market share, cost reductions and cash savings,
    productivity improvements, and profitability.
  • Although BT Group believes that the expectations
    reflected in these forward-looking statements are
    reasonable, it can give no assurance that these
    expectations will prove to have been correct.
    Because these statements involve risks and
    uncertainties, actual results may differ
    materially from those expressed or implied by
    these forward-looking statements.
  • Factors that could cause differences between
    actual results and those implied by the
    forward-looking statements include, but are not
    limited to material adverse changes in economic
    conditions in the markets served by BT and its
    lines of business future regulatory actions and
    conditions in BTs operating areas, including
    competition from others in the UK and other
    international communications markets selection
    by BT and its lines of business of the
    appropriate trading and marketing models for its
    products and services fluctuations in foreign
    currency exchange rates and interest rates
    technological innovations, including the cost of
    developing new products and the need to increase
    expenditures for improving the quality of
    service prolonged adverse weather conditions
    resulting in a material increase in overtime,
    staff or other costs developments in the
    convergence of technologies the anticipated
    benefits and advantages of new technologies,
    products and services, including broadband and
    other new wave initiatives, not being realised
    the timing of entry and profitability of BT and
    its lines of business in certain communication
    markets significant changes in market shares for
    BT and its principal products and services to
    the extent that BT chooses to sell assets or
    minority interests in its subsidiaries,
    prevailing market levels for such sales general
    financial market conditions affecting BTs
    performance and the reintegration of Concert. BT
    Group undertakes no obligation to update any
    forward-looking statements, whether as a result
    of new information, future events or otherwise.

3
Broadband at the heart of BT - Bold Targets

1m _at_ 03 5m _at_ 06 Customer Satisfaction Profitabi
lity
IncreaseAttractiveness
IncreaseAvailability
IncreaseAwareness
4
1m achieved early!
5
Broadband market
Quarterly share of additions BT DSL vs other
Broadband
  • BT marketing benefited whole Broadband market
  • Wide range of suppliers
  • BT growing broadband market share under strong
    competitive challenges
  • BT share of total broadband additions 57 for the
    Mar 03 quarter (including NTLs midband
    customers)

6
Extending coverage
Now
Dec 03
  • 70 of households now in ADSL areas
  • Over 1000 triggers published to date with 40
    opened or in build
  • Over 350k registrations on non-enabled exchanges

7
Awareness rising

90
67
8
Customer Dissatisfaction Improving
9
Reliability Is Improving
10
Retail Broadband Medium Term Economics (gt1M
customers) - Access only
Annual Price
Retail Connection Costs (Incl charge from
Wholesale)
c1M customers
Time
  • Excludes revenue from other value added services

11
Wholesale Broadband Medium Term Economics (gt2M
customers)
Wholesale Connection Cash Costs(Incl capex for
DSLAM, Core IP etc)
Annual Price
c2M customers
Time
12
Broadband at the heart of BTFast growing
untapped potential
Broadband Penetration as age of Access Lines
Dec 01
Dec 02
Source Informa Group
13
Broadband 4 years from now...
DSL Customers
5 M
  • c5M BT Wholesale customers
  • Total UK Broadband penetration of access lines
    over 20

1 M
Time
  • Circa 1bn revenue per annum
  • Operating profit margin in-line with the rest of
    the business

14
Broadband at the heart of BT Extending Beyond
Access
  • Enabling compelling content and applications
  • Content
  • Music, Video, Gaming, Education, Sports
  • Business Information
  • Communications
  • Email, Instant Messenger, Click2Call, VoIP, Call
    Management, SMS
  • Platforms
  • Payment Engine, Content Distribution /
    Management, Rights Management, Security,
    Authentication, Storage, QOS
  • Enabling thenetworked home / office
  • Computing
  • Broadband enabled PCs
  • Networking
  • Intelligent Hubs, WiFi, Mobile to Fixed
  • Monitoring
  • Alarm Monitoring
  • Digital Hub
  • Streamed Music, Video, Pictures, Games Consoles

Broadband access
Complete Service Assurance
15
Broadband Extending Beyond Access
  • Pierre Danon

16
Second Phase of Broadband Adoption
Home / Office
Content / Application
5 m
Partner
  • Connecting Your World Completely
  • Simple and Complete

BT Yahoo Service
Home of Possibilties
2 m
Digital Home Hub
BT Broadband Partnerships
Services
1 m
BT Home Computing
BT Openworld Portal
BT Business Resource Centre
BT Openzone Mobile to Fixed
BT Business Starter Pack
BT Home Networking
Enabled
BT Email Portfolio
BT Home Monitoring
Develop
BT Communicator
BT Home Surveillance
BT Click Buy
Xbox Live
1 m
Broadband
BT Immedea
Sony PS/2
2 m
BT Internet Radio
5 m
Enable
  • Beyond the Experts

17
BT Home Computing
  • Broadband enabled PCs providing customers with a
    one-stop service for broadband-ready computer
    hardware and software support, with the option of
    installation by BT engineers.
  • Competitively priced HP and Toshiba PCs paid
    either by credit card, consumer finance, or
    tax-efficient employee scheme saving up to 50.
  • 5 Desk Tops and 3 Notebooks available, starting
    from 449.
  • Wide and growing range of software and
    peripherals.
  • Home Networking to be fully integrated to
    portfolio by August for Back to School bundle
    promotion.
  • 3 levels of protection and service
  • Essential at 2.99 per month
  • Standard at 9.99 per month
  • Enhanced at 13.99 per month

18
BT Home Networking
  • BT Home Networking delivers the markets first
    plug and play home network solution to share a
    single broadband connection across up to 10 PCs
    plus share access to files and a single printer
  • BT Voyager 2000 wireless modem
  • Starting price 149
  • BT Home Network 1200
  • Complete networking solution
  • wireless/phone line/ethernet
  • Provides parental controls
  • 199 for 2 PC solution
  • Wireless upgrade available at 39.99
  • BT Openzone free trial included

19
BT Home Monitoring
  • BT Home Monitoring launched May 2003
  • BT Home monitor incl.12 months monitoring for
    299.99
  • Wire free, self-install internet based monitoring
    and event alerts via text message, e-mail and
    phone
  • Sponsorship of the 2003 Neighbourhood Watch Awards

20
Broadband Entertainment
  • Broadband is revolutionising gaming and for the
    first time, XBox gamers are able to play
    opponents anywhere in the world in real time
  • XBox Live launched in the UK and BT Openworld
    are their launch ADSL partner distributing
    Openworld/Xbox branded CDs across 44 Comet stores
    throughout 2003
  • Digital Media Player launches Summer 2003
  • Stream music from broadband enabled PC to any
    room in the house
  • Priced at 159.99 (incl. VAT)
  • Recent winner Best of Innovations award at the
    Consumer Electronics Show in Las Vegas

21
Futures - Digital Home Hub
  • Simply connects all home devices such as PCs,
    laptops, TVs
  • Link to the services of today and tomorrow,
    managed centrally
  • Download a film and view
  • on the TV or PC
  • Store all home media
  • archives
  • Control all home utilities
  • and security centrally
  • Integrate telecommunication
  • services

22
BT Broadband Partnerships
  • Partnership model which stimulates third-party
    sales of Broadband (33 increase April to May
    with over 18,000 sales to date)
  • New launch page released March
  • Partners include
  • Sky
  • Microsoft MSN 8
  • Yahoo Plus
  • BBC
  • MasterCard
  • Channel4
  • ebay
  • Comet
  • Carphone Warehouse
  • Airmiles
  • .over 80 in total

23
BT Business Resource Centre
  • Drive Broadband acquisition, retention and
    high-margin revenues by extending into equipment,
    support services and web based business tools
  • Build on BT Business Starter Pack success 87,000
    units sold at 10 per month
  • Position BT as the leading UK onlineresource
    centre for business toolsbuilding on our
    excellence in
  • Internet Access
  • Service and Support
  • Platform Integration
  • Sales Distribution
  • Leverages BT Brand

Tools to manage my business
Trade online
Basic online presence
Collaborate and Share
Secure management of data
Customer Migration Path
Secure use of the Internet
Communicate
Flexible access to the Internet
Good Quality access to the Internet
Help Me To Understand How The Internet Can Help
My Business Succeed
24
BT Communication Client
  • BT developing Total Communication Client, a new
    service that will manage all home communications
    from the PC
  • Extending the strategic partnership with Yahoo to
    provide BT with an Instant Messenger capability
    to a new suite of communication services
  • Instant Messenger
  • Voice over IP
  • Click2Call
  • Call Management
  • SMS
  • Central Personal Address Book

25
BT Immedea Platform
  • BT Click Buy is proving the market for enabling
    platforms
  • BT Immedea (with 21CN) is next phase offering
    Content Management, Content Distribution, Rights
    Management, Security / Authentication, Video,
    Music Software Streaming, QOS
  • This platform and 21CN delivers an increasingly
    media rich range of services across and between
    devices to meet emerging customer needs

Content management
Ingestion
Contribution network
-
Productisation
-
-
  • Supplying content

-
Quality of service
Store
-
Digital rights management
Manage
-
Share
Customer services inc. Billing
  • Consuming content

Use
Purchase
Access
Download
26
BT Yahoo Service
  • A fully integrated service that combines the
    market leading features of the next generation of
    Yahoo for the same price of BT Openworlds
    existing consumer service.
  • A co-named, highly integrated
  • service
  • access, billing, customer
  • communications, first line
  • customer support from BT
  • portal content and applications
  • from Yahoo!
  • covering both narrowband and
  • broadband consumer services
  • Specifically created for broadband
  • Better than Yahoo Plus
  • Exclusive to BT Yahoo in the UK

27
BT Yahoo Service
  • Duncan Ingram

28
Summary
  • Achieving volumes
  • Step changes in
  • service
  • satisfaction
  • economics
  • Strategy to extend beyond access
  • partnerships to enable best in class offering at
    lower cost
  • targeting value added services to increase
    Broadband ARPU by c20 in the medium term

broadband at the heart of BT
29
Broadband Q A
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