Slayt 1

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MINISTRY OF CULTURE AND TOURISM
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NEW ERA IN TOURISM
WHY TURKEY ?
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NEW ERA IN TOURISM

• The Main Issues of
• Turkish Tourism Agenda
• competitiveness
• customer satisfaction
• sustainable development
• keep up with the recent
• global tourism trends
• destination based marketing
• environment friendly projects

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NEW ERA IN TOURISM
TOURIST ARRIVALS
INCREASED 11 TIMES
1980
1.2 Million
2002
13.3 Million
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NEW ERA IN TOURISM
TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE
(1985 1998)
5.3
WORLD
2 TIMES OF WORLDS 2.5 TIMES OF EUROPES GROWTH
RATE
4.7
EUROPE
11.6
TURKEY
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NEW ERA IN TOURISM
TOURISM REVENUES
INCREASED 30 TIMES
1980
400 Mil.
11.9 Billion
2002
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NEW ERA IN TOURISM
BED CAPACITY
INCREASED 10 TIMES
1984
65.000
600.000
2002
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NEW ERA IN TOURISM
TOURISM REVENUES/GNP
INCREASED 10 TIMES
1984
0.45
4.5
2002
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NEW ERA IN TOURISM
EXPORT REVENUES
INCREASED 4 TIMES
1984
7.1 Bil.
2002
35.8 Bil.
TOURISM REVENUES
INCREASED 22 TIMES
1984
548 Mil.
2002
11.9 Billion.
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NEW ERA IN TOURISM
BLUE FLAG

• 128 BEACHES

• 12 MARINES

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NEW ERA IN TOURISM
WORLD TRAVEL AND TOURISM COUNCIL ESTIMATES
TURKEY WILL BE THE IN TOURISM DEMANDS WITH
IN THE NEXT 10 YEARS
FASTEST GROWING COUNTRY 10.2 ANNUAL GROWTH
RATE
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NEW ERA IN TOURISM
VISION OF TURKEY
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NEW ERA IN TOURISM
DIVERSIFYING TOURISM

• Congress and Incentive Tourism
• Alternative Tourism Types
• (Golf, Wellness,SpaThermal,
• Sports and Yacht Tourism)
• Eco-Tourism
• Satellite Tourism Zone Projects

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NEW ERA IN TOURISM
2023 VISION
TOURIST ARRIVALS
WILL INCREASE 3.1 TIMES
2002
13.3 Mil.
42 Million
2023
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NEW ERA IN TOURISM
2023 VISION
TOURISM REVENUES
WILL INCREASE 5.6 TIMES
2002
11.9 Bil.
66.8 Billion
2023
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NEW ERA IN TOURISM
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NEW ERA IN TOURISM
NEW TOURISM INCENTIVE LAW
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NEW ERA IN TOURISM
MAIN PURPOSE OF THE LAW

• LAND DEVELOPMENT MODEL
• CONTEMPORARY ALLOCATION MODEL
• DESTINATION MANAGEMENT / PLANNING

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NEW ERA IN TOURISM
LAND DEVELOPMENT MODEL

• Enable the Ministry to implement
• diversified, balanced, sustainable tourism
• and cultural environment
• Create an environment in which
• Turkey will embrace with
• international chains and trademarks

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NEW ERA IN TOURISM
CONTEMPORARY ALLOCATION MODEL

• Government owned lands,
• will be allocated in accordance with
• destination planning concept,

which will foster investment in tourism sector.
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NEW ERA IN TOURISM
DESTINATION PLANNING / MANAGEMENT

• Planning authority, investors
• and potential customers
• will be put together
• in governance concept.

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NEW ERA IN TOURISM
WHAT DOES THE NEW LAW BRING ?

• The Ministry is the sole authority of
• - planning
• - sub-contract planning
• - endorsing

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NEW ERA IN TOURISM
WHAT DOES THE NEW LAW BRING ?
2. Council of Ministers declares the
government owned lands, with high
historical, cultural and tourism potential,
as the culture and tourism preservation and
development sites
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NEW ERA IN TOURISM
WHAT DOES THE NEW LAW BRING ?
3. The main (initial) investor, has the right
to put the allocated land, as a collateral
for mortgage credit.
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NEW ERA IN TOURISM
WHAT DOES THE NEW LAW BRING ?
4. The investor has the right to sell the
facilities constructed on the allocated land.
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NEW ERA IN TOURISM
WHAT DOES THE NEW LAW BRING ?
5. The Ministry has the right to allocate
the specified forest reserved for tourism,
to the potential investor
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NEW ERA IN TOURISM
SATELLITE TOURISM ZONES
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NEW ERA IN TOURISM
Aydin-Didim Zone Location In Aegean Region, 30
km. to Bodrum 12.000 ha. Possible Projects 45
Star Hotels, Holiday Resorts, Housing, Business
Centers, YachtMarine Tourism, Sports Tourism,
Eco-Tourism, Theme Parks, Golf Tourism, Cultural
Tourism, Congress, FestivalExhibition Tourism,
Youth Tourism
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Aydin-Didim Zone
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NEW ERA IN TOURISM
Mugla-Dalaman Zone Location In Mediterranean
Region, 40 km. to Fethiye, Dalaman Airport is
located within project zone. 30.000
ha. Possible Projects YachtMarine
Tourism, Water Sports, Holiday Resorts, Health
Thermal Tourism, 5Star Hotels, Eco-Tourism,
Housing, Nature Parks, Golf Tourism, Youth
Tourism, Rural Tourism
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Mugla-Dalaman Zone
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NEW ERA IN TOURISM
Mersin Tarsus Coastal Tourism Center Planning
Location In Mediterranean Region, 20 km. to
Mersin City Center 56 km. to Adana Airport, 1712
ha, 15 km. Coastal Line. Possible Projects
Rural Tourism, Golf Tourism, Sports -
Recreative Tourism Facilities, Housing, Holiday
Resorts, 4 and 5 Star Hotels.
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Mersin Tarsus Coastal Tourism Center Planning
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UPGRADING ANTALYA

• Priority is given to
• Improving total quality in the region
• The infrastructure enhancement investments
• Diversifying tourism products
• (Golf, Wellness, Theme Parks, Recreation Areas,
  Rafting)

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NEW ERA IN TOURISM
North Antalya Zone Location In Mediterranean
Region, 10 km. to Antalya City Center and Antalya
International Airport, 35.000 ha., Forest Area
Possible Projects Automobile Sports, Film
Studios, Business Centres, Theme Parks, Golf
Tourism, Shopping Centers, Sports-Camping
Tourism Centres, International Education
Facilities.
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NEW ERA IN TOURISM
Antalya, Manavgat Oymapinar Zone Location
In Mediterranean Region, 55 km. to Antalya, 16
km. to Manavgat 70.000 ha.(of huge part in
Forest Area) Possible Projects Golf Tourism,
Sports-Recreative Tourism Facilities,
International Organization Facilities, Motor
Sports, Water Sports.
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Antalya, Manavgat Oymapinar Zone
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Thank You...