Innovation: Balancing Creativity and Control

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Innovation Balancing Creativity and Control
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Themes

• Creativity and control
• Sports
• ICT research and innovation
• Learning from cultural industries
• Some concluding remarks merging innovation
  cultures

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(No Transcript)
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Case Dutch National Soccer Team

• World cup qualification Dutch National Team
• Too many ballerinas in one ballet or To many
  cooks
• Which mix of values and actions leads to the best
  result?
• Balance between creativity and control
• Rhetoric is attractive, but managing creativity
  is crucial

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Case Debate ICT Research and Innovation

• Public ICT research infrastructure and
  competitiveness
• set-up for maximum creativity and innovation in
  research
• accountability of public investments
• Committees and taskforces advise Dutch government
• Many questions and dilemmas
• research program
• interaction of knowledge institutes and the
  corporate world
• insecurity about technology development
• past arrangements leading to vested interests

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Knowledge for the Network EconomyCommittee
installed by AWTMotto

• If you want to build a ship, dont drum up the
  men to gather wood,divide the work and give
  orders.
• Instead, teach them to yearnfor the vast and
  endless sea. Antoine de Saint Exupery, The
  Wisdom of Sands

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AWT Creativity and Entrepreneurship

• Innovation as a cyclical and interactive concept
• No distinction between basic and applied research
• Research agenda is determined through interaction
  of research institutes and the corporate world
• Reward excellence instead of equal
  distribution
• Reward entrepreneurial spirit in knowledge
  institutes,
• Accountability based on process and performance
  indicators

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Cultural Industries as an Example

• Oversupply of creative ideas, selection problem
• High initial investments, low marginal costs
• Project organisation, drawing on networks of
  professionals
• Every item a new product
• Demand uncertainty Winner takes all market
• Experience in balancing of creativity and control
• Creativity and innovation core of the operation,
  but ...

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Concluding RemarksMerging Innovation Cultures

• Merging ICT innovation cultures
• European co-ordination versus region versus
  region competition?
• European centres of excellence
• Cross-sectoral merging of innovation cultures
• Learning from cultural industries in balancing
  creativity and control within innovative
  organisations?
• Be careful with too much easy rhetoric on
  creativity and innovation