Title: Welcome to Perfumania
1Welcome to Perfumania
- Sarah J. Wells
- North Georgia College and State University
2Outline of Content
- About Perfumania
- Promise to our customers
- Our Best Sellers
- S.E.N.S.E
- U.P.T and A.D.S
- Dress Code Policy
- Types of Fragrances
- EZ money and Spiff money
- Blue Dot, Red Dot, Pink Dot, and other products
- Trade-Offs
- How to work a sale for your benefit
3About Perfumania
- Perfumania.com is the nations most prominent
on-line discount fragrance retailer specializing
in the sale of genuine designer fragrances, bath
and body, cosmetics and skin products and related
gifts and accessories for men, women and
children. - Perfumania.com is changing the way America buys
fragrance! - Our fragrance consultants are trained to provide
customers with personalized service and expert
advice about todays most popular fragrances, as
well as the classics and hard-to-find fragrances. - The successful business model implemented by
Perfumania.com originates from the thriving
business model put into practice over the past
ten years by Perfumania, Inc., Americas leading
perfumery chain. - Their strategy focused on developing a chain of
discount retail fragrance stores to meet the
needs of todays fashion-conscious,
value-oriented consumers. This goal required the
adoption of three basic principles service,
selection and quality. Perfumania, Inc. has been
successful at upholding all three while, at the
same time maintaining a fantastic discount
pricing. - Please feel free to contact us at
info_at_perfumaniacs.com or you may reach us by
phone at (866) 557-2368 or (954) 335-9100. - Legal Information
4Our Promise to our Customers
- We guarantee you the LOWEST PRICES
possible or you get 110 of the difference!
Learn More - ALWAYS IN STOCK! All the products we list are
available and ready to ship. - Secure shopping. Learn More
5Our Best Sellers
- AMARIGE For Women By GIVENCHY
- KENNETH COLE REACTION For Men By KENNETH COLE
- GUCCI II For Women By GUCCI
- EMPORIO NIGHT For Women By GIORGIO ARMANI
-
- DESIRE For Men By ALFRED DUNHILL
- XOXO For Women By XOXO
- RESERVE For Men By PERRY ELLIS
- CURVE CRUSH For Women By LIZ CLAIBORNE
6S.E.N.S.E
- Smile and great the customer within 5 seconds of
entering the store. - Explain promotions and deals.
- Name and list at least 3 blue-dot fragrances.
- Show SPA lotionmake sure to mention it is only
sold at Perfumania. - End sale with Add-ons.
7U.P.T and A.D.S
- U.P.T Units per Transaction
- Always try to maintain a 2 U.P.T!
- A.D.S Average Dollar per Sale
- Always try to maintain a 50 A.D.S!
8Dress Code Policy
- We consider our company to be on the high-end
fashion line of fragrances, therefore we are
proud of our image. We want our customers to get
the best service by the best dressed! - No piercing of the nose, lip, eye brows, and so
on. - No visible tattoos.
- A Dress to impress outfit.
- Close-toed shoes.
- Make sure to match!
9Types of Fragrances
- Soft (soft fragrances may contain sandalwood)
- Sweet (sweet fragrances may contain a
Vanilla-based scent) - Fruity
- Citrus
- Spicy (spicy fragrances may also contain
sandalwood) - Floral (floral fragrances may contain a
Gardenia-based scent) - Strong
- Musky
10EZ Money and Spiff Money
- When a product is on promotion, it is considered
to be EZ Money or Spiff Moneymeaning you
will receive one dollar or every product you sell
of that promotional item. - Example Glow by J.Lo is an additional 20 off
and is considered Spiff. You sell 3 of that
fragrance. You just earned 3 dollars! - EZ Money and Spiff only applies to selected
fragrances.
11Blue, Red, Pink and Other Dotted Products
- On Blue Dotted Products you will earn 4
commission. - On Red Dotted Products you will earn 2
commission. - On Pink Dotted Products you will earn .25
commission. - On Other Products (without a colored dot) you
will earn .001 commission. - THINK BLUE!
12Trade-Offs
- Trade-Offs is the best way to help you build
your commission. - When a Customer asks for Be Delicious by DKNY (a
.001 commission product) show the customer Paris
by Paris Hiltonit smells very similar. - Dont forget to mentionthe price is always
better on a blue-dotted product and the customer
will save money by purchasing the trade-off
fragrance while you earn it! - That is an example of a Trade-Off.
- More about trade-off Options are in your New
Sales Associate Handbook/Study Guide.
13How to work a Sale for your Benefit!
- Show at least 3 Blue dotted Items.
- Describe Fragrances with Adjectives.
- Be enthusiastic and passionate about your sale.
- Make sure to show the SPA lotion and mention that
it nourishes the skin and is scentless so it can
be used with perfumewhile making it last up to 6
hours longer! (make sure to demonstrate and use a
hands-on method) - Always be nice and genuine.
- Know your trade-offs
- Offer low-price items to add on your sale so you
can bump up your UPT.
14For more Information Please visit our
Website at Perfumania.com