Welcome to Perfumania

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Welcome to Perfumania

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KENNETH COLE REACTION For Men By KENNETH COLE. GUCCI II For Women By GUCCI ... Close-toed shoes. Make sure to match! Types of Fragrances ... – PowerPoint PPT presentation

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Title: Welcome to Perfumania


1
Welcome to Perfumania
  • Sarah J. Wells
  • North Georgia College and State University

2
Outline of Content
  • About Perfumania
  • Promise to our customers
  • Our Best Sellers
  • S.E.N.S.E
  • U.P.T and A.D.S
  • Dress Code Policy
  • Types of Fragrances
  • EZ money and Spiff money
  • Blue Dot, Red Dot, Pink Dot, and other products
  • Trade-Offs
  • How to work a sale for your benefit

3
About Perfumania
  • Perfumania.com is the nations most prominent
    on-line discount fragrance retailer specializing
    in the sale of genuine designer fragrances, bath
    and body, cosmetics and skin products and related
    gifts and accessories for men, women and
    children.
  • Perfumania.com is changing the way America buys
    fragrance!
  • Our fragrance consultants are trained to provide
    customers with personalized service and expert
    advice about todays most popular fragrances, as
    well as the classics and hard-to-find fragrances.
  • The successful business model implemented by
    Perfumania.com originates from the thriving
    business model put into practice over the past
    ten years by Perfumania, Inc., Americas leading
    perfumery chain.
  • Their strategy focused on developing a chain of
    discount retail fragrance stores to meet the
    needs of todays fashion-conscious,
    value-oriented consumers. This goal required the
    adoption of three basic principles service,
    selection and quality. Perfumania, Inc. has been
    successful at upholding all three while, at the
    same time maintaining a fantastic discount
    pricing.
  • Please feel free to contact us at
    info_at_perfumaniacs.com or you may reach us by
    phone at (866) 557-2368 or (954) 335-9100.
  • Legal Information

4
Our Promise to our Customers
  • We guarantee you the  LOWEST PRICES
    possible  or you get 110 of the  difference!
    Learn More
  • ALWAYS IN STOCK!  All the products we list  are
    available and ready  to ship.
  • Secure shopping.  Learn More

5
Our Best Sellers
  • AMARIGE For Women By GIVENCHY
  • KENNETH COLE REACTION For Men By KENNETH COLE
  • GUCCI II For Women By GUCCI
  • EMPORIO NIGHT For Women By GIORGIO ARMANI
  • DESIRE For Men By ALFRED DUNHILL
  • XOXO For Women By XOXO
  • RESERVE For Men By PERRY ELLIS
  • CURVE CRUSH For Women By LIZ CLAIBORNE

6
S.E.N.S.E
  • Smile and great the customer within 5 seconds of
    entering the store.
  • Explain promotions and deals.
  • Name and list at least 3 blue-dot fragrances.
  • Show SPA lotionmake sure to mention it is only
    sold at Perfumania.
  • End sale with Add-ons.

7
U.P.T and A.D.S
  • U.P.T Units per Transaction
  • Always try to maintain a 2 U.P.T!
  • A.D.S Average Dollar per Sale
  • Always try to maintain a 50 A.D.S!

8
Dress Code Policy
  • We consider our company to be on the high-end
    fashion line of fragrances, therefore we are
    proud of our image. We want our customers to get
    the best service by the best dressed!
  • No piercing of the nose, lip, eye brows, and so
    on.
  • No visible tattoos.
  • A Dress to impress outfit.
  • Close-toed shoes.
  • Make sure to match!

9
Types of Fragrances
  • Soft (soft fragrances may contain sandalwood)
  • Sweet (sweet fragrances may contain a
    Vanilla-based scent)
  • Fruity
  • Citrus
  • Spicy (spicy fragrances may also contain
    sandalwood)
  • Floral (floral fragrances may contain a
    Gardenia-based scent)
  • Strong
  • Musky

10
EZ Money and Spiff Money
  • When a product is on promotion, it is considered
    to be EZ Money or Spiff Moneymeaning you
    will receive one dollar or every product you sell
    of that promotional item.
  • Example Glow by J.Lo is an additional 20 off
    and is considered Spiff. You sell 3 of that
    fragrance. You just earned 3 dollars!
  • EZ Money and Spiff only applies to selected
    fragrances.

11
Blue, Red, Pink and Other Dotted Products
  • On Blue Dotted Products you will earn 4
    commission.
  • On Red Dotted Products you will earn 2
    commission.
  • On Pink Dotted Products you will earn .25
    commission.
  • On Other Products (without a colored dot) you
    will earn .001 commission.
  • THINK BLUE!

12
Trade-Offs
  • Trade-Offs is the best way to help you build
    your commission.
  • When a Customer asks for Be Delicious by DKNY (a
    .001 commission product) show the customer Paris
    by Paris Hiltonit smells very similar.
  • Dont forget to mentionthe price is always
    better on a blue-dotted product and the customer
    will save money by purchasing the trade-off
    fragrance while you earn it!
  • That is an example of a Trade-Off.
  • More about trade-off Options are in your New
    Sales Associate Handbook/Study Guide.

13
How to work a Sale for your Benefit!
  • Show at least 3 Blue dotted Items.
  • Describe Fragrances with Adjectives.
  • Be enthusiastic and passionate about your sale.
  • Make sure to show the SPA lotion and mention that
    it nourishes the skin and is scentless so it can
    be used with perfumewhile making it last up to 6
    hours longer! (make sure to demonstrate and use a
    hands-on method)
  • Always be nice and genuine.
  • Know your trade-offs
  • Offer low-price items to add on your sale so you
    can bump up your UPT.

14
For more Information Please visit our
Website at Perfumania.com
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