Get Faster Results with Clementine 8'0

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Get Faster Results with Clementine 8.0

• Laura Squier
• Clementine Product Manager
• Thursday, October 16, 2003

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Agenda

• Clementine 8.0 themes
• New features for 8.0
• Demonstration
• Questions

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Themes for Clementine 8.0

• Enhancements for easier
• data preparation
• data and model understanding
• Enterprise level enhancements to support solution
  based implementations

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Technology Goal

• Clementine is a scalable data mining workbench
  that enables you to quickly develop predictive
  models based on business expertise, and deploy
  the models to improve decision making.

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Data Understanding
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Clementine 8.0 New Features

• New Data Audit Node
• The Data Audit node provides a comprehensive
  first look at the data you bring into Clementine.

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Data Preparation
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Clementine 8.0 New Features

• New Field Reorder Node
• The Field Reorder node enables you to define the
  natural order used to display fields downstream.
• This order affects the display of fields in a
  variety of places, such as tables, lists, and the
  field chooser.

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Clementine 8.0 New Features

• Set random seed for sample

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Clementine 8.0 New Features

• New Binning Node
• The Binning node enables you to automatically
  create new set fields based on the values of one
  or more existing numeric range fields.
• Mean and standard deviation
• Fixed-width binning
• Tiles (equal counts)
• Ranks

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Clementine 8.0 New Features

• New Reclassify Node
• The Reclassify node enables the transformation
  from one set of discrete values to another.
  Reclassification is useful for collapsing
  categories or regrouping data for analysis.

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Clementine 8.0 New Features

• Enhanced Data Merging
• This release includes more sophisticated Merge
  node capabilities. You can now merge records
  using the following types of joins
• Inner join
• Full outer join
• Partial outer join, both left and right joins
• Anti-join, the opposite of an inner join

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Modeling and Evaluation
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Clementine 8.0 New Features

• Lift Calculated for Apriori and GRI

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Clementine 8.0 New Features

• Generated Model Import
• Set up the stream in Clementine
• Export data to AnswerTree
• Access PMML and use in Clementine stream

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Clementine 8.0 New Features

• Improved Evaluation Charts
• Evaluation charts now include functionality
  enabling you to define hit conditions and scoring
  expressions used in the chart. You can also
  specify a business rule condition used for
  display.

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Clementine 8.0 New Features

• New Graphical Viewer for Cluster Models
• In this release, you can now view a graphical
  representation of cluster results on the
• Viewer tab for the following models
• Generated Kohonen net node
• Generated K-Means node
• Generated TwoStep Cluster

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Deployment
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Clementine 8.0 New Features

• New Deployment Options
• Deploy stream results into
• Cleo
• Predictive Marketing
• SMS

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Clementine 8.0 New Features

• Bulk Loading
• To increase performance during data export, you
  can now use a custom bulk loader program specific
  to your database. Options are available using the
  Advanced button on Database and Publisher output
  nodes.

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Clementine 8.0 New Features

• In-Database Scoring
• Clementine continues to expand its support for
  in-database mining. In this release, you can now
  generate SQL from decision trees and rulesets (in
  addition to linear regression and factor
  generated models). This allows scoring to be
  conducted in the database, reducing costly data
  transfer and calculations on the client.

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Integration
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Clementine 8.0 New Features

• CEMI Changes
• For those using the Clementine External Module
  Interface (CEMI) to incorporate their own
  functionality into Clementine, you can now create
  and include custom CEMI icons for the node
  palettes and generated model palettes.

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Clementine 8.0 New Features

• Improved SPSS and AnswerTree Integration
• Launch SPSS Server from Clementine Server
• Warn and correct field names

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Clementine 8.0 New Features

• Enhanced integration with Text Mining with
  Clementine
• Extract key concepts from documents for better
  model performance

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Clementine 8.0 New Features

• Scripting and Batch Mode Changes
• Encoded Password Generator
• A tool is available through the user interface to
  generate encoded passwords. Once encoded, you
  can copy and store the password to script files
  and command-line arguments.
• Launch Using a Command File
• Command-line launch of Clementine and Clementine
  Batch has been simplified with the use of the _at_
  argument. To shorten or simplify the clemb or
  clementine invocation command
• Execute Script Selection
• You can now execute selected lines from a stream,
  SuperNode, or standalone script using a new icon
  on the toolbar.

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Demonstration
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Thank you

• Laura Squier
• Clementine Product Manager
• suggest_at_spss.com