Project Feasibility Presentation

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Project Feasibility Presentation
Helping People Be Healthy!
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Being Overweight Is the Major Cause of Poor
Health in America
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Societal Problem

• It is difficult to stay motivated to maintain a
  healthy diet and exercise plan

33 Billion spent annually on weight control
programs
1/3 of adult Americans are overweight
2 of people who loose weight keep it off
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Solution

• A hand held computer device to make weight
  management easier and more fun

NuTrimMe
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Survey Information
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Project Pros

• 1. Motivates with audio/visual feedback
• 2. Uses technology to make data tracking
  simplistic
• 3. Uploads to PC charts and reports
• 4. Downloads from PC, USDA databases info and
  food menus
• 5. Educates individual on nutrition
• 6. Tailors diet/exercises to fit individual

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Project Cons

• Cannot force the individual to change lifestyle
• Cannot replace primary medical care
• Cannot guarantee success for user
• Cannot provide miracle cure for obesity

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Functionality
Portable and Easy to Carry
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Features
Records personal data Provides dietary
choices Access nutritional information Access
exercise information Tailors towards individual
needs Updates via PC Helps set goals for
user Motivates user to keep being
healthy Upgradible for the future
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Implementation

• Embedded software records input from user
• Supplies data to user queries
• Initial set up customizes to preferences
• Information updated via PC interface
• GUI easy to use

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Risks

• Too Expensive?
• Competition?
• Legal Liability?
• Failure to Anticipate Demand?
• Reliability of Hardware/Software?
• Unavailability of USDA Database?

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Target Market
People who need help organizing dietary
information Individuals concerned with their
weight Personal Trainers Weight Control
Specialists Hospitals Managed-Care
Organizations
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Development Costs
Development Costs( based on initial 2000 unit of
NutrimMe) Personnel System Analyst (400 hours _at_
30/hr) 12,000 Database Administrator 55,000
(400 hours _at_26/hr) 10,400 GUI Designer (200
hours _at_ 19/hr) 3,800 Programmer (200 hours
_at_ 20/hr) 4,000 Database Specialist(200
hours _at_ 18/hr) 3,600 Wireless Specialist(200
hours _at_ 22/hr) 4,400 Expenses Marketing/Ad
vertising Specialist (400 hours 2
15/hr) 6,000 New Hardware Software 1
Nutritional software 599 SQL
Server 4,999 1 USDA Nutritional Database(
2000 unit _at_17 ) 34,000 PDA (2000 unit _at_
300) 6,000,000 Total Development
Costs 6,089,798
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Annual Costs

• Annual Operating Costs
• Personnel
• 1 Database Administrator (annually) 55,000
• 3 Data entry personnel (20,000 3) 60,000
• 10 Technical Supports (30,000 10) 300,000
• Expenses
• The cost of the insurance (Liability _at_
  1,000,000/year) 110
• Total Projected Annual Costs 415,110

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Resources

• Old Dominion University
• EE Dept
• CS Dept

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Conclusion

• Weight control is a manageable problem
  and NuTrimMe makes it easier.