CONSULTING FIRM

1

• CONSULTING FIRM

2
HOW IT ALL STARTED

• Originally subsidiary of Lancaster Caramel
  Company in 1894
• Founded by Milton Hershey
• Manufacture, distribute, and sell chocolate and
  non-chocolate confectionery products
• Products offered in many countries

3
LETS GET TO THE CORE!

• Brand loyalty
• Economies of scale
• Efficiency
• Broad product line
• Superior quality

4
WOWIE! THATS A LOT OF FORCE!

• -High barriers to entry
• -Intense rivalry among existing competitors
• -Purchasing power
• -Suppliers have limited bargaining power
• -Threat of substitute products

5
OPERATION GLOBAL

• Obstacles
• -Saturated domestic market
• -Established competition in Europe
• -Accommodate cultural differences

6
RECOMMENDATIONS

• New products
• Transnational strategy
• Joint ventures and acquisitions