CANADABRAZIL HEALTH PROMOTION EXPERIENCE

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• CANADA/BRAZILHEALTH PROMOTIONEXPERIENCE
• 1999-2009

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HEALTH PROMOTION IN CANADA

• 1986 TO 2009
• HEALTH PROMOTION STRATEGIES
• DISEASE PREVENTION FOCUS OBESITY, EXERCISE,
  TOBACCO CONTROL ETC.

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SOCIAL DETERMINANTS OF HEALTH

• DOWNSTREAM EFFECTS HOMELESSNESS, YOUTH
  ALIENATION, POVERTY -- THE ULTRA POOR
• THE UPSTREAM CAUSES VISIBLE RESULTS OF FAILED
  POLICIES

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CHALLENGES

• FROM TALK TO WALK
• APPLYING THE EQUITY LENS ACROSS SOCIETY
• SOCIAL AND POLITICAL ACTION
• CHANGING THE PARADIGM IN THE PUBLIC HEALTH
  WORKPLACE AND A MORE RADICAL HEALTH PROMOTION
• POLICY HARM ASSESSMENT MOVING TO ALL OF
  GOVERNMENT HEALTHY PUBLIC POLICY