The SANA Website

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The SANA Website
www.soyfoods.org A look at updates and popular
pages for Jan. Nov. 2007.
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SANAS Homepage
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Most Popular New Pages of 2007

• Soy Safety
• Soy General Health Section

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Soy Safety

• Posted 01.18.07
• Soy Safety reassures consumers of the FDA heart
  health claim and addresses common misconceptions
  of health concerns related to soy consumption.
• Number of hits since posted 3,644

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Soy General Health Section

• Posted 01.18.07
• Explains how to gain health and lose weight by
  eating soy and contains a list of links for all
  general health materials.
• Number of hits since posted 3,627

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Popular Pages in the General Health Section

• Why Meat-Lovers Love Soy
• Soy and Allergies
• Soy and A Healthy Thyroid
• Cooking with Soy Foods
• Want Calcium, Choose Soy!
• Soy and Pregnancy

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Why Meat-Lovers Love Soy

• Posted 01.18.07
• Describes the health and taste appeal of a
  variety of soy meat alternatives.
• Number of hits since posted 1,008

8
Soy and Allergies

• Posted 01.18.07
• Describes the prevalence of soy allergies and
  what to do if you have an allergy.
• Number of hits since posted 683

9
Soy and A Healthy Thyroid

• Posted 01.18.07
• Provides evidence from recent studies about the
  safety of soyfoods and thyroid function.
• Number of hits since posted 966

10
Cooking with Soy Foods

• Posted 02.13.07
• Gives tips on how to cook healthier meals with a
  wide variety of soyfoods including soy flour,
  soymilk, and soy meat alternatives.
• Number of hits since posted 1,698

11
Want Calcium, Choose Soy!

• Posted 02.13.07
• Explains the importance of calcium in your diet
  and how to enhance your calcium intake with
  soyfoods.
• Number of hits since posted 865

12
Soy and Pregnancy

• Posted 05.30.07
• Describes important vitamins and nutrients in
  soyfoods that benefit pregnant women.
• Number of hits since posted 977

13
Most Popular Press Releases of 2007

• New Years Resolution SoyGood Taste, Good
  Health
• Soyfoods Month 2007
• Recent Studies Confirm the Heart Health Benefits
  of Soy

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New Years Resolution SoyGood Taste, Good
Health

• Posted 01.18.07
• Number of hits since posted 369
• Launches SANAs Gain Health, Loose Weight, Eat
  Soy campaign and promotes soy as part of a
  healthy lifestyle.
• Picked up by 14 media outlets and made at least
  164,000 impressions.

15
Soyfoods Month 2007

• Posted 3.27.07
• Number of hits since posted 361
• Presents research that soyfoods provide health
  benefits at every stage of life.
• Picked up by 21 media outlets and made at least
  212,000 impressions.

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Recent Studies Confirm the Heart Health Benefits
of Soy

• Posted 04.10.07
• Number of hits since posted 1,246
• Presents new research on cholesterol and soyfoods
  and put a positive spin on a potentially negative
  study.
• Picked up by 30 media outlets and made at least
  800,000 impressions.

17
September Time to Try Cholesterol-Free Soyfoods

• Posted 09.04.07
• Number of hits since posted 202
• Presents new research on cholesterol and
  soyfoods.
• Picked up by 22 media outlets and made at least
  1,176,000 impressions.

18
Real Men East Soy the Truth about Soy and Sperm
Count

• Posted 10.18 07
• Number of hits since posted 243
• Corrects negative media story on soy lowering
  sperm count.
• Picked up by 27 media outlets and made at least
  1,370,000 impressions.

19
USDA Recommends Fortified Tofu, Soymilk and Whole
Soybeans as Options in Revised WIC Food Packages

• Posted 12.06.07
• Explained the changes to the WIC Food Packages
  and the inclusion of soyfoods into the packages
  as dairy alternatives.
• Picked up by 25 media outlets and made at least
  32,013,000 impressions.

20
Feel Alive Mailer to ADA Members

• Posted 09.21.07
• Information on the cholesterol-lowering benefits
  of soyfoods will be mailed out to 10,000 ADA
  members
• Materials include recent research on soy and
  cholesterol, case studies, and a soy protein
  content reference card
• USB had materials at their ADA booth
• Materials also at NPEE thorugh sponsors booths

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Members Only Section

• Provides talking points and information on key
  issues, such as coronary heart disease and
  cancer.
• Provides an archive of meeting minutes and
  Monthly Updates.
• Updated or posted in 2007 Real Men Eat Soy,
  Talking Points on Soy and Breast Cancer, Talking
  Points on Soy and Heart Disease, Q and A on Jim
  Rutz article, and Hexane White Paper.

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Real Men Eat Soy

• Provides a brief background of WorldNetDaily
  blogger, Jim Rutz, famous for arguing soy makes
  kids gay.
• Clarifies the research used by Rutz and
  reiterates the safety of soy and male sexual
  performance.

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Talking Points on Soy and Breast Cancer

• Updated to contain recent research.
• Explains
• Why women who eat more soyfoods are at a lower
  risk for developing breast cancer.
• How soyfoods eaten in moderation as part of a
  healthy diet are safe for women at risk for
  breast cancer.

24
Talking Points on Soy and Heart Disease

• Provides research to support the FDA heart health
  claim for soy protein.
• Updated with new research on the
  cholesterol-lowering effects of soy protein.

25
Q and A on Jim Rutz Article

• Contains a detailed, point-by-point response to
  the anti-soy column by Jim Rutz.
• Topics addressed include hormone levels, infant
  sexuality, behavior, puberty, fertility, men,
  women, cancer, thyroid, safety, heart disease,
  cognitive, and miscellaneous.

26
Hexane White Paper

• Presents unbiased background information
  regarding the use of hexane for possessing
  soybeans.
• Briefly describes how hexane is used in the
  making of some soyfood products.