Connecting with your Constituents

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Connecting with your Constituents

• The EBSCO Publishing
• E-Newsletter Builder

December 12, 2007
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The HCA Health Library collection of health
reports, medical research news and interactive
tools
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An electronic newsletter provides an ongoing and
interactive means of generating interest in your
Web site.

• An online newsletter can promote your web
  presence.
• Articles that appear in your e-Newsletter can
  link back to your Web site, which keeps patients
  looking at your web pages.
• In addition, you can create links from your
  e-Newsletter back to your web page calendar,
  events or service pages.

Healthy Voices, a monthly circulated to 5,280
subscribers every month. Each article link
points to the full story posted on their website.
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Create an extension of your web site
The Gulf Coast Medical Center provides a
prominent subscriber box on the cover page to
encourage opt-in subscribers. This subscriber
box also appears on their homepage.
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An online newsletter provides a dynamic vehicle
through which to maintain connections with the
communities you serve internal and external

• Promote an array of service lines
• Announce a new facility or community event
• Describe state-of-the-art technology
• Inform your readers about the latest in medical
  research and clinical innovations at your
  facility

HCA Virginia produces the Spotsylvania Regional
Medical Centers e-letter to inform
Fredericksburg area Residents about its
construction progress.
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Reach out to your community
HCA Virginia launched HCA in Action earlier this
year as a way to connect with area community
leaders.
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Connect with colleagues
HCA ITS creates Zingers using the EBSCO
e-Newsletter tool to inform HCA web site
administrators and Marketing Directors with vital
information about the Inspiration site, ICU
features and vendor news.
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Connect with colleagues
Aventura Hospital and Medical Center informs its
medical staff, including referring physicians,
about clinical programs and new services.
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The tool is designed to help even those with no
prior web publishing experience create a
professionally crisp, visually appealing,
information-packed online publication

• The EBSCO e-tool includes all of the features
  necessary to design, assemble and distribute an
  electronic newsletter.
• You can customize the format and content to
  effectively promote services and activities.
• All e-letters are distributed as an HTML e-mail
  and is available as a micro site that is
  available on the web.

The Broadlands Regional Medical Center Action
Report presents a clean, clear design that
showcases the content
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Customize your format
The HCA corporate HR Department creates the
monthly employee newsletter with a format
customized to mimic the layout of the previous
print version. Corporate 360 is distributed to
nearly 3,000 HCA members every month
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Populating your newsletter is never a problem
with the EBSCO Publishing Health Library
repository which is built into the tool

• The Health Library provides coverage of health,
  wellness and medical topics presented in an
  easy-to-understand manner.
• All content is written and reviewed by experts to
  reflect the national practice guidelines, and are
  based on the latest evidence in the scientific
  literature.
• Each article automatically appears with your logo
  and branding, so readers clearly associate your
  facility with the content.

The monthly health observance newsletter
is Populated with Health Library articles that
reflect each Months national health observances.

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Health content to populate your e-letter
H2U Health News provides subscribers with topical
and demographically relevant health and medical
information using articles taken from Health
Librarys Aging and Health collection for those
50 plus
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Serve Spanish-speaking patients by utilizing
Health Librarys Spanish content.

• Health Library includes over 700 Spanish-language
  condition and procedure fact sheets
• By leveraging this content you can create a
  unique and targeted service

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The e-Newsletter application lets you access
real-time reporting so that you can see how your
subscribers are interacting with your
communications
The tool generates vital monthly statistics so
that you can compare and track subscriber
activity for each issue.
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• Critical to using the newsletter communication
  successfully are
• ensuring that the newsletter is consistent with
  all marketing messages and branding
• using the newsletter as a vehicle to promote
  facilities, services and centers of excellence
• emphasizing the advantage of a persistent and
  authoritative content message across the web,
  newsletter and your print materials

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Questions
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Thank You