www'HahnNaturePhotography'com

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(Re)Building a Nature Photography Website

• www.HahnNaturePhotography.com
• www.OutdoorPhotoWorkshops.com
• www.GalleryCraft.net

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Approach to Building a Newer, Bigger, Better Site

• Define the site's purpose
• Understand the site's audience
• Design the Floor Plan
• Define the look
• Develop the brand
• Develop the Infrastructure
• Stay away from Gimmicks and eye catchers
• Get Feedback
• Study site traffic, retool the site, and dont
  get stagnant

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Building or Redesigning a Site

• Using the latest offerings
• Picking the right technology, not just the newest
  or coolest
• Do it ourselves vs outsourcing
• Web Designer
• Hosted Galleries

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The Guts of the Site

• Bridging Gallery Software with E-commerce
  software
• Shared Database
• Pricing tables, adding an image adds a product
• Ability to sell more then just prints
• Retail Items like Mugs, Bookmarks, posters, etc.
• Workshops
• Gift Certificates

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E-commerce

• Gathering and Managing Customer Information
• Shopping Habits
• Communication
• Repeat Business
• Promotions
• Coupons and Specials
• Referrals
• Security
• Securing our sales data
• Giving customers a high level of comfort
• Ease of use
• Seamless experience for the Customer
• 2.Easy to Maintain

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Site Walk Through

• Home Page
• Establishing the look and mood of the site
• Teach your visitors how to get around
• Dynamic Content
• CMS
• News Feeds
• Media Feeds

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Site Walk Through

• Gallery Software
• Open Source Gallery Databases
• CPG - http//coppermine-gallery.net/
• Gallery2 - http//gallery.menalto.com/
• Tight integration with Zen-Cart
• Commercial Gallery Databases
• Photocart - http//www.picturespro.com/
• Lightbox Photo - http//www.lightboxphoto.com/
• Gallery Generator Software
• JAlbum - http//jalbum.net/
• Hosted Galleries
• Photoshelter - http//pa.photoshelter.com/

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Search Engines

• Major Sources of Traffic
• Google
• Main Source of Traffic to website
• Spiders
• Google does not make public how they rank pages
• Everything you read on the web is conjecture
• Educated guesses
• Take into consideration validity of source and
  past success
• Yahoo

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Search Engines

• Tricks
• There are no shortcuts
• It takes time
• Trying to take shortcuts can get you royally
  _at_ed
• Google will blacklist you.
• Your site will wither and die
• The Days of Black Hat SEO are over
• Surprised how many people still use this
• Hidden Text, keyword stuffing, etc.

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Search Engines

• What does work
• Keywording
• Three Word Phrases
• Keyword Density
• Descriptive of Content
• Relevant Content
• Well formed, relevant, keyword rich content
• The difference between a page that is well
  formed, and one that is just trying to cram in
  keywords. 

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Search Engines

• What does work
• Relevant Crosslinks
• Inbound and outbound links should be relevant to
  your site. 
• If you are a nature photographer, linking to a
  site about how to wallpaper your home doesn't
  provide you with any advantage.  
• Avoid link farms, some are penalized by Google,
  or do not provide a true link back to your site,
  obscuring your link behind script.

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Search Engines

• Study the Data
• Raw Weblogs
• Webalizer
• Google Analytics
• Google Sitemaps

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Search Engines

• New Tech
• Visual Search
• Like.com
• Tineye
• Reverse image search engine.
• Uses image identification technology rather than
  keywords, metadata or watermarks.
• Lots of Uses
• Find out where an image came from, or get more
  information about it
• Research or track the appearance of an image
  online
• Find higher resolution versions of an image
• Locate web pages that make use of an image you
  have created
• Discover modified or edited versions of an image

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