Building Reputational Capital

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Building Reputational Capital

• Patrick M. Barkey
• Bureau of Business Research
• Ball State University

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Geography of Indiana
Kokomo
South Bend
Elkhart
Mich City
Fort Wayne
Anderson
Gary-Hammond
Muncie/Ball State Univ.
Indianapolis
Lafayette
Lawrenceburg
Terre Haute
Columbus
New Albany
Bloomington
Evansville
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Challenges for BSUs Bureau

• Second tier University status
• Not in a major media market or urban area
• Very fast decline in familiarity as you drive
  away from Muncie
• Less developed alumni network

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Cultural Issues and Impediments

• Subsidy mindset
• Pro bono work
• Reactive strategy

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Goals for the BSU Bureau

• Develop specific areas of expertise
• Increase statewide visibility
• Become a bigger player in state level policy
  debates
• Provide products of value that are priced
  accordingly

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Experts at What?

• Data, particularly for Indiana and its sub-areas
• Interpretation of data
• Forecasting
• Labor market analysis
• Regional competitiveness

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Its the economy, stupid

• Collect, organize and display the most current
  data available
• Emphasize state and sub-state
• Visually track regional economic performance
• Forces you to be current
• No vacations!

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IBB Daily Work Flow
Download data from various web sites
Update internal datasets (SAS)
Generate HTML tables and graphs
Publish to site
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Analysis and Commentary

• Flows naturally from data updating process
• Makes your product unique
• Establishes a personal connection that transcends
  your unit/university
• Packages the product for print media
• A long term investment with long term payback

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