The Single Device Paradox

1
The Single Device Paradox

• A market direction and projection analysis

2
Adoption of Industrial Age Technologies
3
Adoption of Internet Technologies
4
The connected society
5
Time taken to communicate
6
The mobile computing lifestyle
Meeting site Remote site presentation processing
Airplane In-transit computing transmission
Office Computing networking
Hotel Remote site computing communication
Landline connection Telecom back to network
Home Telecommuting
Note Introduction of wireless data
communications for computer connectivity
7
How the world is changing in the 21st Century
Wired
Wireless
Attached
Detached
PC
Non-PC
Internet
Wireless Internet
Stationary
Mobile
Notebooks
Handhelds
V-D Segregation
V-D Integration
Location Ignorant
Location Aware
8
Wireless non-PC Internet access devices will
out-pace PC Internet access going forward
Cell Phones
PDAs
PCs
9
The Internet from 2000 ? 2005100 million ? 1.2
billion users
High speed (DSL, cable)
Modem(28.8K)
Desktop PCs (70 ?100 million)
Desktop PCs (1?100 million)
Internet
SMS CDMA One
Modem (28.8K)
Mixed networks
Portable PCs (25?100 million)
Phones (80?700 million)
Wireless PDAs (1?200 million)
10
Big Questions for 2001

• How will the handheld wireless device pan out?
• Will it be a cell phone with Internet access?
• Or will it be a wireless PDA with voice support
  via an earpiece?

11
Long Term Trend Merger of Cell and PDA into the
Voice Data Assistant (VDA)
Cell phone
VDA
PDA
and

• Cell phone and wireless PDA will merge into a
  common wireless device with voice supported via a
  headset.

Integrated voice data Calls made via wireless
earpieceInternet Web access via 3G network
12
The Promise of 3G and Supporting Devices

• Faster access speeds
• Up to 2M bps
• Packet based
• Always on
• Efficient use of channel
• Integrated voice and data
• Internet access
• Streaming audio and video
• Much slower than rated

13
Wireless non-PC Internet access devices will
out-pace PC Internet access going forward
VDAs
Phones
PDAs
14
Why VDAs will Become Pervasive

• No need to put device up to head
• Allows to be on a call while viewing data from an
  intranet or Internet
• Data-only device means users have to carry around
  a cell phone
• Voice-only devices means users have to carry
  around a PDA
• Bluetooth will facilitate wireless earpiece

15
Mobilization Trends and Techniques in Field and
Sales Force Automation

16
Mobile and Wireless Research Overview - 2001
Information Based On Go Mobile IT And Client
Surveys
17
An Increase In Mobile Device Platforms
An Increasing Use of Wireless Technology
Notebooks Still Rule, But Will Co-Exist and
Co-Work With

• Handheld Computers
• Two-Way Messaging Systems
• Web-Enabled Phones
• Automobile PCs
• Embedded Devices

18
Types of Handheld Devices Used Within the
Enterprise
Based on Survey of 161 IT Users
19
Do You Plan to Expand The Use Of Any One
Operating System Over The Next Year?
20
Devices Purchased By Company Or Individuals?
21
How Are Devices Updated With New Information?
Based on Survey of IT Users
22
Leading Applications Used On Mobile Devices?
23
Wireless Handheld Devices In The Enterprise
Based on 259 Responses To IT Surveys
24
Planned Use Of Wireless Handheld Systems In The
Enterprise
Based on 265 Responses To IT Surveys
25
Why Develop Mobile And Wireless Systems?

• They can be used to extend current enterprise
  information systems out into the field.

26
Why Develop Mobile And Wireless Systems?

• They can be used to extend current enterprise
  information systems out into the field.

• They can increase the productivity of an already
• mobile work force.

27
Why Develop Mobile And Wireless Systems?

• They can be used to extend current enterprise
  information systems out into the field.

• They can increase the productivity of an already
• mobile work force.

- They can increase collaboration and use of
shared information
28
Why Develop Mobile And Wireless Systems?

• They can be used to extend current enterprise
  information systems out into the field.

• They can increase the productivity of an already
• mobile work force.

- They can increase collaboration and use of
shared information

• They can have a genuine and immediate impact
• on customer service and a companys supply
  chain.

29
Increased Use of the Web As Data And
Applications Mediator
Information flows through the Internet to a
variety of mobile devices.
Internet
30
Why Make Use of the Web?

• Extends corporate information resources
• Personalization through Web portals
• Shared Information and collaboration
• Security beyond the firewall
• Easy access by employees, clients and customers

31
Most Important Wireless Applications In The
Enterprise
Based on 263 Responses To Go Mobile IT Surveys
32
What Is The Killer App In Wireless?
Location-based Services Community Targeted
Content (Agents) Ease of Use Intuitive Design
33
How Often Are Mobile Devices Used Collaboratively?
34
The Move from Mobile to Work Style Appliances

• Systems that adapt to user preferences
• Require minimum training, awareness, and burden
  of use
• Ability to interact with current legacy systems
• Dependable technology (long battery life, rugged,
  etc.)
• Dont ignore the fun factor

35
Return on Investment Measurements(Sales and
Field Force Automation Applications)
Manufacturing

• Increased forecasting accuracy by 80.
• Reduced the number of non-strategic and less
  profitable opportunities by over over 70.
• - Sales revenues increased through new lead
  sources.
• - Company has achieved 75 sales closing rate on
  leads passed from its customer support group to
  sales.
•  - Increased market penetration from 1.1 to over
  2 per customer through targeted cross selling of
  services.
• -  Decreased collections overhead by 65,
• - Reduced production costs by 50 with online
  manuals and forms

Technical Instruments
Specialty Services
36
Return on Investment Measurements(Sales and
Field Force Automation Applications)
Internet Security

• - Reduced time spent compiling weekly reports
  from 1 day to only
• a few minutes.
• - Weekly customer calls have increased from 200
  to 250.
• - Increased efficiency of all support department
  employees, enhanced
  integration with product development.
• Maintenance and support revenue increased by
  300.
• Customer Support processes streamlined by 50.
• Order changes decreased by 18 through process
  improvements.
• -  Order clarification delays reduced by 44.
• -  Saved money by reducing the total number of
  ""rush orders'' by 6.

E-Business Software
Industrial Lighting
37
A Solutions-based Approach ToMobile And Wireless

• First Step Define the problems to be solved and
  ultimate goals of the effort.
• Decide just what it is you want to mobilize, and
  how that information will be used.
• Talk to the people who will be using mobile
  systems to discover their needs.
• Avoid short-term band-aid solutions
  (screen-scrapers, simple content channeling, etc.)

38
A Solutions-based Approach ToMobile And Wireless

• Define and solve the underlying problems of the
  mobile infrastructure
• Synchronization
• Data and applications backup
• Mobile asset management
• Multiple device compatibility
• Security and virus checking
• Data reliability

39
The Race To Mobile And Wireless Will Not Be Won
By The Swift
40
But, Rather By Those Who

• Plan ahead
• Keep the mobile user in mind
• Approach mobility strategically
• and not just technically
• Work with solutions providers
• that offer flexible and scalable
• alternatives
• Get everyone involved in the
• process, From both the business
• and IT segments.