Public Relations Videos

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Public Relations Videos

• Fox News Tech Report
• http//www.prwatch.org/files/vnrs/vnr6/006_WPGH.mo
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• Original Press Release
• http//www.prwatch.org/files/vnrs/vnr6/006_VNR.mov
  

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• Halloween Candy Video News Release
• http//www.prwatch.org/files/vnrs/vnr3/003_VNR.mov
  
• Fox News Broadcast
• http//www.prwatch.org/files/vnrs/vnr3/003_KTVI.mo
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Managing the Media Hong Kong the World
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Managing the Media Follow the Money
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Managing the MediaShaping the Supply of Experts

• Government and Business Credibility
• Creating Experts
• US Supreme Court Justice Powell once wrote a memo
  to the US Chamber of Commerce urging American
  business
• to buy the top academic reputations in the
  country to add credibility to corporate studies
  and give business a stronger voice

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Think Tanks

• http//www.sourcewatch.org/wiki.phtml?titleThink_
  tanks
• Powell's agenda included getting wealthy
  conservatives to set up professorships, setting
  up institutes on and off campus where
  intellectuals would write books from a
  conservative business perspective, and setting up
  think tanks.

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Think Tank Watch
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Centrist Think Tanks Rand Corporation
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Liberal Think Tanks Urban Institute
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Conservative Thinktank American Enterprise
Institute
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Conservative Think Tanks Project for the New
American Century
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Project for the New American Century and the Bush
Administration
Vice-President Dick Cheney
Vice-President Chief of Staff Scooter Libby
Deputy Secretary of Defense Paul Wolfowitz
Secretary of Defense Donald Rumsfeld
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Conservative Think Tanks Project for the New
American Centurys China Policy
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Think Tank Targets China for regime change
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The Hong Kong Connection
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Ellen Bork
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Why Study Media Ownership?

• Who controls the message?
• Who are the gatekeepers? The publisher? The
  editor? The producer?
• What are the conditions under which reporters do
  their job? What are the constraints?
• Are reporters free to write about important
  issues? (and exercise their conscience?)

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U.S. Media Ownership

• Top 10 chains own 1/5 of the dailies
• 20 corporations control more than half of annual
  magazine revenue
• ONE broadcast company own more than 500 radio
  stations
• More than half of the TV stations are network
  affiliates
• The top six book publishing companies account for
  40 of total annual publishing revenue
• 98 of cities are one-paper towns 24 media
  giants own over half the television, newspaper,
  magazine, movies and radio in the US.
• Most of the remaining independently owned
  stations and news outlets are dependent on the
  media giants for all but purely local news
  coverage.

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Media Ownership

• 19th Century Press Industrialization
• 1837 start up cost under 1,000 pounds
• 1867 start up cost over 50,000 pound

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ConsolidatingOwnership Control

• Increasing size of media and its profitability
  makes companies takeover targets.
• Increases pressure on management to look to the
  bottom line and reduces autonomy from banks and
  lenders

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Concentration of Media Ownership
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Media Ownership and Conflict of Interest

• Large corporation ownership of major media raises
  possible conflict of interest.
• ITT and ABC in the 1960s
• General Electric, RCA and NBC

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General Electric Annual Revenue US 129 billion

• NBC Television (1 of 4 networks)
• CNBC, MSNBC, AE
• History Biography Channels
• 13 Television Stations
• 14 Communications Satellites

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General Electric

• Aircraft Engines
• Weapons Systems
• Consumer Electronics
• Missile Guidance Systems
• Nuclear Reactors

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Checkbook Censorship

• Award-winning WNET Documentary Hungry for
  Profit
• Gulf Western Oil program was virulently
  anti-business if not anti-American and that
  WNETs airing of the program was not the
  behaviour of a friend of the corporation.

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The Hong Kong Scene

• 14 daily Chinese language newspapers
• Two English language dailies
• Three radio companies (10 channels)
• Four free-to-air terrestrial channels, TVB the
  market leader ATV the distant second
• HK cable (HK cable )
• Satellite TV Star, Phoenix
• Web TV NOW
• Internet publications

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Internationals

• AOL/Time Warner CNN
• News Corp/Star TV and Phoenix
• CNBC
• Bloomberg News

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Internationals

• Dow Jones AWSJ, Dow Jones Wire, Far Eastern
  Economic Review
• International Herald Tribune
• Financial Times
• Reuters

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Who owns the SCMP ?

• South China Morning Post (Holdings)
• Malaysian tycoon
• ranked 111 on Forbes 2004 list
• net worth of US4.2 billion
• business empire in more than a dozen Asian
  countries - hotels, shipping. real estate, media,
  plantations, commodities and more.
• Owns major shares of the Bangkok Post and the
  Siam Post in Thailand

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The Man Behind Ming Pao

• Tiong Hiew King, 68, timber baron
• Ranked 552 on Forbes 2004 list
• Net worth US1 billion
• Owns extensive forest in Malaysia, Papua New
  Guinea, Siberia, Brazil, Central Africa and New
  Zealand.

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The Man Behind Ming Pao

• Sin Chew Jit Poh, the largest-circulating Chinese
  newspaper in Malaysia
• 45 interest in Ming Pao Group of 10
  publications
• Launched The National in Papua New Guinea and a
  Chinese newspaper in Cambodia.

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Who Owns Sing Tao ?

• Charles Ho, China Global Technology Group
• Sing Tao Daily - Hong Kong, United States (NYC,
  SF, LA, Chicago,) Canada ( Vancouver, Toronto)
  Australia, New Zealand
• HK Standard
• Eastweek

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Trends in Media Concentration

• Concentration of ownership within one industry
• Cross-media ownership - owning more than one type
  of medium
• Conglomerate ownership - owning businesses other
  than the media
• Vertical integration - controlling several
  aspects of a single media industry (e.g.
  production and distribution)

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Media Mega-trends One

• Emergence of Conglomerate Ownership

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Conglomerate Ownership

• The Kerry Group SCMP
• The Ming Pao Group
• Global China Technology Group Sing Tao, The
  Standard
• Hutchinson Metro City Radio HK Cable TV
• Tom Group Yazhou Zhoukan

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Mega-trends Two

• Non-media international and
• regional conglomerates
• emerging as major players

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An Emerging Media Player

• Li Ka-Shing, Net worth US12.4 billion
• market cap of flagship
• company US80 billion
• 19th richest person in the world
• Tom Group Metro Radio, HK Cable TV, Yazhou
  Zhoukan, CETV
• Through Tom Group Lifeweek magazine, Computer
  mag in China

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Mega-trends Three

• The media battlefield is
• regional and global

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Liu Changle and Phoenix TV

• Chairman, CEO Phoenix TV, founded 1996.
  Shanghai-born, made trading oil products,
  investments in property, infrastructure in China.
• Chinese CNN? 45 million viewers worldwide, 42
  million on mainland 500,000 HK 300,000 Taiwan,
  rest elsewhere in Asia
• Partnership Murdoch/Star TV
• 2002, bought large stake in ATV, later that year,
  it won right to officially air on mainland.

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Next Media Jimmy Lai

• Made fortune in Giordano clothing chain
• Started Next Media in 1990, focus on printing,
  publishing Internet content creation,
  advertising.
• Properties include Next magazine (1990), Apple
  Daily in HK (1995) Taiwan Next (2001), Taiwan
  Apple Daily (2003). Also websites on horse
  racing, soccer, photo archives, fortune telling

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Global Reach of HK Media

• Hong Kong is the media capital of the Chinese
  Diaspora around the world
• Singtao editions in North America, Europe and
  Austraila
• TVB - rolling out broadband content in Shanghai
  distributes programs worldwide
• Apple venturing into Taiwan
• Murdoch/News Corp expanding with Phoenix TV
• Global China Technology Group (Charles Ho) and
  Xinhua News Agency, launched Xinhuaonline,

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Competing for Eyeballs

• The Chinese language media is competing for the
  eyeballs of millions of Chinese around the globe.
• SCMP.com
• Sina.com.cn
• CCTV

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Mega-trends Four The China Factor

• Growing integration with
• Mainland China in ownership,
• market, and production

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The China factor

• Murdoch/News Corp expanding with Phoenix TV
• Mingpao.com sold 10 per cent stake to CCT Telecom
  Holdings for HK100 million. CCT telecom (Xinhua
  News Agency holds 12.5 stake since 1997
• Global China Technology Group (Charles Ho) and
  Xinhua News Agency, launched Xinhuaonline, an
  economic and financial news Web site.

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China Factor (contd)

• China Netcom Corp equity financing from Rupert
  Murdoch, Goldman Sachs Co and several Hong Kong
  tycoons, including the Kwok brothers, Lee Shau
  Kee and Robert Kuok

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Mega-trends Five

• Media companies are expanding
• through alliances and networking

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Networks

• Partners with ChinaTimes.com in Taiwan for
  ventures in the PRC

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Networks

• TVB
• partners with Thai TV, Malaysia, Taiwan
  investors,
• linking up with China Central Television

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Mega-trends Six

• Technology is revolutionizing the media
• system from news gathering, management,
• production to distribution.

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The Rise of We Media

• From
• Big Media
• to
• We Media

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We The Media

• Weblogs
• Wikipedia
• SMS
• The Daily Me
• We are the Media
• We are all journalists

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Participatory Journalism

• The Process
• The act of a citizen, or group of citizens,
  playing an active role in the process of
  collecting, reporting, analyzing and
  disseminating news and information.
• From We Media, How audiences are shaping the
  future of news and information

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Participatory Journalism

• The Intent
• The intent of this participation is to provide
  independent, reliable, accurate, wide-ranging and
  relevant information that a democracy requires
• From We Media, How audiences are shaping the
  future of news and information

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Thank you

• See you next week