Who is Nike

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Who is Nike?
Nike Inc. is the leading authentic sports and
fitness company in the world.
Nike employs 24667employees worldwide.
2004 Revenue 12.25 Billion
The Swoosh is an official trademark of Nike, Inc.
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Who is Nike?
Through mergers and acquisitions, Nike also does
business as
Bauer Hockey
Cole Haan
Canstar Sports USA
Converse Corp.
Starter
Exeter Brands Group
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Highlighting 40 Years of Success
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The 60s
Nike Highlights
1962 University of Oregon track coach, Bill
Bowerman and accounting student Phil Knight have
a dream
Bring low-priced, high-tech shoes from Japan to
the US.
Blue Ribbon Sports is created
Shoes from Onitsuka Tiger (now ASICS) are sold in
the US by Blue Ribbon Sports.
1965 Former Knight track rival, Jeff Johnson
becomes first full-time sales person.
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The 60s
Nike Highlights
1965 (cont.) Former Knight track rival, Jeff
Johnson becomes first full-time sales person.
Sells shoes out of back of van
1 year later, Johnson opens companys first
retail outlet in Santa Monica, CA
1967 Company changes direction.
Innovation and design become focus
Bowerman begins designing
Uses wifes waffle iron to design tread concept
Blue Ribbon Sports is incorporated
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The 70s
Nike Highlights
1971 Jeff Johnson has dream about the Greek
Goddess of Victory, Nike
Nike logo is designed by Portland State
University graphic design student Carolyn
Davidson for fee of 35
Over the next 40 years, the Nike Swoosh becomes
one of the worlds most recognizable logos
For a fee of 35, the Swoosh trademark is created
by a graphic design student named Carolyn
Davidson
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The 70s
Nike Highlights
1971 Nike for Athletes is launched
1973 Steve Prefontaine becomes the first major
track athlete to wear Nike brand shoes.
1974 The Waffle Trainer, designed by Bowerman is
introduced
1976 Nike is worn by Olympic athletes at trials
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The 80s
Nike Highlights
1980 Steve Ovett becomes first athlete to win an
Olympic medal wearing Nike shoes
Nike goes public
1985 Nike signs rookie Michael Jordan to endorse
AIR JORDAN shoes and apparel.
Nike launches Just Do It campaign
1988 Nike acquires Cole Haan and enters new
market
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The 90s
Nike Highlights
1990 Nike World is open for business
The first Niketown is opened in Oregon
1992 Every Medalist on Team USA is wearing Nike
products
1995 Nike acquires Canstar Sports/Bauer and
introduced first ice skate
1997 Welcome Tiger Woods
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The 90s
Nike Highlights
1999 Lance Armstrong wins first Tour De France
Nike co-founder Bill Bowerman passes away
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Nike in the New Millennium
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Nike2K
Nike Highlights
2000 Over 2000 athletes wear Nike designed
uniforms at Sydney Games
2001 265 Nike employees participate in Run Across
America to raise funds for 9/11 victims families.
2003 Nike is named Advertiser of the Year by
Cannes Advertising Festival, becoming first 2
time winner
Milestone achieved as International sales exceeds
US sales
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Nike Today
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NikeToday
Nike Highlights
Today, Nike operates on six continents, and their
suppliers, shippers, retailers and service
providers employ close to 1 million people
Nike employees are a diverse and creative
population whose sole purpose is to produce the
best and most innovative athletic footwear,
apparel and equipment.
Currently selling products online at more than 15
sites
View them at www.Nike.com
If you have a body, you are an athlete. And as
long as there are athletes, there will be Nike.
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If you have a body, you are an athlete.
And as long as there are athletes, there will be
Nike.