MARKETING YOURSELF

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MARKETING YOURSELF

• M. E. WOOD Assistant Dean
• UCONNS SCHOOL OF ENGINEERING
• SHPE RLDC 2008

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MTV

• M Management Structure
• T Technology within the organization
• V Vision and Mission
• What information is out there about you???
• - Myspace - Youtube
• - Facebook - other sites

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Cover Letters - Purpose

• Purpose
• A cover letter's purpose is to obtain an
  interview, not tell a lengthy story.
• The focus should be on your qualifications
• And convey that you know some details about the
  company
• And secure an interview.

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Cover Letters Two TypesSpecific and General

• The specific cover letter is directed at a
  specific company, specific person, and position.
• The specific cover letter personally addresses
  the companys needs.
• It also sends a positive message to the employer
  that you are truly interested because you took
  the time to write an individual letter.
• A general cover letter is often addressed Dear
  Employer, (with date omitted) and emphasizes your
  qualifications in hopes that a position will be
  available to utilize your skills.

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Samples of cover letters

• Example A
• Street AddressCity, State ZipDate of writing
• NameTitleCompanyStreet AddressCity, State,
  Zip
• Dear Mr./Ms
• I am applying for the Sales Associate position
  which we discussed during the Career Fair at The
  George Washington University in Washington, D.C.
  on (date). My varied sales experience and my
  bachelor's degree in Business Administration are
  my strongest qualifications for this position.
• As you can see from the enclosed resume, I have
  sold a variety of products through my
  extracurricular activities and have worked in
  many banking environments through my cooperative
  education and internship positions. My marketing,
  computer research, and customer relations
  experiences, as well as my oral and written
  communication skills, should prove valuable in
  increasing (name of company's) sales volume. I am
  enthusiastic about pursuing a career in sales
  with (name of company) because of its diverse
  product line and international scope.
• I would welcome the opportunity to meet with you
  and can be reached at (phone number) from noon to
  five daily. I will be in New York next week and
  will call you on (date) to discuss the
  possibility of an interview.
• Sincerely,(Handwritten sig.)Your name, typed
• Enclosure(s)

• Example B
• Street AddressCity, State, Zip Date of writing
• NameTitleCompanyStreetCity, State, Zip
• Dear Mr./Ms.
• Should you be in the market for a seasoned,
  accomplished Senior Financial Analyst who has
  established an excellent reputation for
  successful acquisition analysis, the enclosed
  resume should be of interest to you.
• My background includes an M.B.A. in Finance from
  The George Washington University, coupled with
  over six years experience in acquisition analysis
  with the Corporate Business Development
  Department of a Fortune 100 consumer products
  company. During this time, I completed analysis
  of 26 potential acquisition targets, which
  resulted in successful acquisition of six highly
  successful companies. These included
• a 30 million acquisition of a baking company
  that has provided a 22 average ROI for the first
  two years of operation
• a 22 million acquisition of a foods
  distribution company showing an 18 ROI in the
  third year of operation
• a 55 million purchase of a plastic wrap
  manufacturer
• that has yielded an 11 return during the first
  full year of operation Importantly, all companies
  acquired have been profitable, with the lowest
  ROI standing at 6.2. Additionally, all
  acquisitions were successfully concluded at an
  average purchase price of 2.3 times net profit.
• I would welcome the opportunity to meet with you
  to discuss how, as a Senior Analyst, I might make
  similar contributions to your firm. Should you
  wish to explore this matter in greater detail,
  please contact me at [phone].
• Thank you for your consideration.
• Sincerely, (Handwritten sig.) Your name, typed
• Enclosure

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Cover Letter Examples cont.

• Example C Networking Letter
• 5260 36th Street NWWashington, D. C. 20008April
  15, 1996
• Ms. Dorothy KennedyMuseum DirectorAny
  Museum444 Everett CourtCleveland, Ohio 44103
• Dear Ms. Kennedy
• I am a senior at The George Washington University
  completing a degree in art history. I have
  experience working at the Robert E. Lee Boyhood
  Home in Alexandria, Virginia and at the Corcoran
  Gallery of Art here in Washington.
• I spent my junior year abroad studying at a
  special program for art history majors at the
  Louvre. Dr. Smith, Professor of Art History here
  at the University suggested that I contact you.
  She thought that you would be in an excellent
  position as an alumna of the University and as an
  experienced museum professional to assist me with
  career advice.
• As an art history major, I am exploring several
  career paths. Curatorial work, historic
  preservation research, and art education all
  sound interesting to me, but I am not sure how to
  focus my search and would like to be more
  knowledgeable about employer requirements. It
  would be extremely beneficial for me to hear your
  advice about the long-term implications of each
  path. I would be especially grateful for whatever
  you could tell me about the day-to-day activities
  of entry-level positions in a museum.
• I shall call you next week to see if we can
  arrange a brief meeting when I am home during
  spring break. Thank you for considering my
  request.
• Sincerely,Moira Deal

• Example D
• Street AddressCity, State, ZipDate of writing
• NameTitleCompanyStreet AddressCity, State,
  Zip
• Dear Mr./Ms.
• Union Carbide's extensive list of products and
  wide range of sales offices are attractive to me
  as I seek a position in the area of technical
  sales. My background encompasses both technical
  and sales abilities.
• You will notice in my resume that I worked as a
  summer intern for the city of Philadelphia and
  assisted a city engineer in the field of
  wastewater treatment. The UNOX System that you
  have developed is a method with which I am
  familiar, both from an experiential and a
  research capacity. In my summer job, the process
  we used involved utilizing oxygen gas in the
  wastewater treatment process. For various course
  projects, I had the opportunity to conduct
  in-depth research on a filtering process that
  supports wastewater treatment.
• As a supplement to my technical skills, I have
  developed capabilities in the field of sales. My
  position with the ACME Sales Company netted a
  20,000 profit this past summer and the honor of
  being named Number 1 Salesperson in Cuyahoga
  County, Ohio. In addition, I was privileged to be
  the co-author, with my marketing professor, of an
  article entitled "The Art of The Sales Deal."
  This combination of practical and research
  experiences can be applied to the distribution of
  the growing number of consumer products of Union
  Carbide.
• I would welcome the opportunity to review my
  qualifications and background in greater detail
  and will call you next week about the possibility
  of such a meeting. I plan on being in South
  Charleston the week of (date) and hope we can
  arrange a meeting at your convenience during this
  period.
• Thank you for your attention.
• Sincerely,(Handwritten sig.)Your name, typed
• Enclosure

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Cover Letter Examples cont.

• 7124 S. DeCoto StreetAny Town, Any State
  36254Telephone [phone]
• January 30, 2007
• Mr. Smith - Dir. of Human ResourcesAnnie Kate
  Associates524 Fair Lane StreetAny City, State
  78194
• Dear Mr. Smith
• I am responding to your advertisement in The City
  Tribune (dated 1/20/00), regarding the
  Pharmaceutical Representative position.  Please
  find enclosed my resume showing my education,
  experience, and background.
• I have over 7 years experience in the sales and
  marketing field, and 3 years experience as an LPN
  staff nurse.
• Throughout my sales and marketing career I won
  top sales awards, and trained other sales
  representatives specific sales techniques to
  increase their sales. I enjoy working with the
  public, as well, demonstrating products, and
  educating others in their uses. I believe I would
  excel in pharmaceutical sales because I truly
  find sales a challenging and rewarding career as
  well, my nursing background offers an advantage
  in better understanding the products I would
  sell.
• May I arrange an interview to further discuss my
  qualifications? I am available for an interview
  at a mutually convenient time.
• Thank you for your time and consideration.
• Sincerely,
• Sally B. Doe
• Enclosures

• Please research one of the following companies
  and submit a cover letter along with your resume
  to me.
• Accenture
• Boeing Company
• Connecticut Light Power
• Devon Energy
• Disney World
• DuPont
• General Dynamics Electric Boat
• INTEL
• Lockheed Martin
• SAS Institute
• Unilever
• United Technologies Corporation
• marty_at_engr.uconn.edu

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Summary

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