Developing Effective Partnerships Between TwoYear

1
Developing Effective Partnerships Between
Two-Year Four- Year Colleges

• The College Board National
• Conference December 8-9,1997
• Orlando, FL

2
Developing a Competitive and Curriculum Model in
Partnership WithBusiness Higher Education

• Harold Schultz, Partner, Coopers Lybrand
• Joe Mori, Chairman, Actg Finance, SJSU
• Ken Harper, De Anza College

3
Stakeholders Views I will Attempt to Reflect

• Myself
• Cooper Lybrand L.L.P
• Big- ? Accounting Firms
• California Society of CPAs
• Accounting Professionals in
• Public Practice
• Industry
• Government
• Not-for-profit

4
Why Does the Profession Care About Accounting
Education?

• College University Accouting programs are by
  far the largest producers of the only products we
  have to sell in our largest line of business
• Assurance Services
• Tax Preparation Consulting

5
The Information Value Chain

• Finding resources for knowing effectively drives
  the decision process
• Understanding communication what the
  information means
• Making comparisons to appropriate benchmarks
• Deciding what information to accumulate
• Summarizing information
• Recording information

6
Professions Contribution to the Change in the
Accounting Education Model

• Big-8 White Paper- Perspective Education
  Capabilities for Success in the Accounting
  Profession ( April 1989)
• Funding for Accounting Education Change
  Commission (Beginning in 1990)
• IMA White Paper-What Corporate America Wants in
  Entry-Level Accountants (August 1994)
• CSCPA Support for Core Competency Model
  Development and Dissemination

7
What Does the Profession Want in Accounting
Graduates?

• General Skills
• Communication skills
• Intellectual skills
• Interpersonal skills
• Body of Knowledge
• General Knowledge
• Organizational business knowledge
• Accounting knowledge
• Appreciation of the Big Picture

8
Why is the First Course in Accounting Important
to the Profession

• Shapes Perception of
• The Profession
• Accounting as a Career Choice
• Future Clients Employers
• The Aptitudes Skills Needed for a Career in
  Accounting

9
Competent Evidential MatterSupporting Progress

• Student Evaluation of Initial Progress in USCs
  Changed Curriculum, as Quoted by Doyle
  Williams
• I didnt learn any accounting in this class, all
  it did was teach me the think.

10

Higher Education in California

• University of California- 9 campuses
• California State University - 22 campuses
• Community College-106 campuses
• Private Institutions- i.e., Stanford, University
  of Southern California, the Claremont Colleges,
  and several regional schools

11
Business Education Programs

• University of California
• Five offer Undergraduate Business Programs
• Most campuses offer Business Graduate Degrees
• California State University
• 21 of the 22 campuses offer Business
  Undergraduate and Graduate Degrees
• Community College
• All campuses offer AA Degrees in Business
• Large numbers of students transfer to the UC or
  CSU Systems

12
Developing Effective Partnerships Between
Accounting Practitioners and Academics in
CaliforniaA Statewide Initiative Action

• The California Society of CPAs and subcommittee
  on Accounting Education
• Doctoral Grants
• Seminars, Symposia, and Conferences
• Program Development Research Grants
• Academic Fellows and Awards
• The California Colloquium
• Development of a Competency-Based Curriculum
  Model
• The April Forum

13

The California Society of CPAS

• 30,000 members
• 60 practice public accounting
• 30 employed in corporate finance and
  not-for-profit organization
• Less than 10 are academics
• Offers legislative services and continuing
  professional education programs
• A recognized leader in partnership with
  Universities and College

14
The Committee on Accounting Education

• 30 members 50 academics and 50 practitioners
• Shared leadership
• Focus transfer of knowledge, horizon issues and
  accounting careers

15

Academic Retention Initiatives

• Doctoral Loan/Grant Program
• Legislative Initiatives Faculty Compensation

16
Knowledge Transfer Initiatives

• Practitioner/Academic Conferences
• Educational Research Grant Programs
• Academic Fellows Program
• California Colloquium
• Competency-Based Curriculum Model

17

Horizon Issues Initiatives

• Practitioner Symposia
• Deans and Department Chairs Symposia
• April, 1998 - Accounting Education Partnership
  Conference Developing a Stronger Relationship
  for the 21st Century

18

Promoting Accounting Careers

• High School visitation by Practitioner/Academic
  Teams
• Develop and distribute promotional materials

19
Building Block for Successful Partnerships
Between Practitioners and Academics

• Sustain support
• Identify and expand mutual interests
• Balance participation
• De-emphasize differences
• Focus on achievements
• Identify champions

20
First Year of Accounting

• Semester versus Quarters
• 2 Semesters
• 3 Quarters
• One versus Two Courses
• Financial Accounting
• Managerial Accounting

21
Writing the Core Compentencies

• Belongs to College of Business
• User versus Preparer Orientation
• Different Criteria Between CSUs Community
  College
• Different CSUs Accounting Programs
• Measurable Outcomes

22
Outcome Versus Competency

• An outcome is WHAT you WANT a student to achieve
• Competency is HOW you the student demonstrates
  his achievement
• Action Verbs
• Blooms Taxonomy

23
Example of Distinction

• Outcome Students after college should understand
  the elements of, relationships among,
  underlying conceptsfinancal statements
• Competency 1 Discuss what information is typical
  found in financial statements
• Competency 2 Prepare a set of financial
  statements

24
Core Special Competencies

• Core Competencies are required by accounting
  students
• Special Competencies are unique to each colleges
  accounting program

25
Examples of Core Special Competencies

• Core Competency Record accounting transactions
  in an accounting information system
• Special Competency Record accounting
  transactions using debits credits

26
Workshops

• 13 Workshops
• 1.5 Years
• Participants
• Four-Two Year Schools
• Private Public Universities
• Participation was required

27
Particiaption

• Preassigned Groups
• Selected Two Competencies
• OK?
• How Would Your Students Demonstrate Their Mastery
  of the Competency?
• Gave a Report
• Doing It Already
• Common Interests Goal

28
Core Competency Model

• 12 Outcomes
• 3 Categories
• 69 Competencies
• Financial Accounting (31)
• Managerial Accounting (29)
• Active Learning (9)