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Key Findings of Singapore Internet Project

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Adoption of info-seek for personal reasons decreased over years for both boys & girls. ... Malay. Indian. Info-seek for Personal Reasons. 3.775. 78.7. 70.4 ... – PowerPoint PPT presentation

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Title: Key Findings of Singapore Internet Project


1
Key Findings of Singapore Internet Project
  • By
  • Alfred Choi, Associate Professor
  • Chen Wenli, PhD Candidate
  • School of Communication and Information
  • Nanyang Technological University

2
Agenda
  • General Adult Findings (1999 - 2001, 2003)
  • Internet adoption
  • Time spent on Internet
  • General Student Findings (1999-2001)
  • Internet adoption
  • Time Spent on Internet
  • Internet and Youths The Other Side of Digital
    Divide

3
Internet Adoption -- Overall, at Home at Work
ltamong Adultsgt
  • No increase in Internet Adoption 99 to 01
    (46-41). Big increase found in 03 (64)
  • More than 80 adult users access Internet at home
    with each year. Home adoption rate increased 99
    to 01, but dropped a bit in 03.
  • About 60 adult users access Internet at work.

4
Time Spent on the Internet Overall, at Home at
Work ltamong Adultsgt
  • i-Time spent at home work increased over
    years.
  • i-Time spent at home more than at work

5
Internet Adoption Overall, at Home at School
ltamong Youthsgt
  • I-adoption increased by 10 each year (72, 82,
    92, respectively).
  • I-adoption at home increased I-adoption at
    school decreased over years.

6
Time Spent on Internet Overall, at Home at
School ltamong Youthsgt
  • Average i-time spent increased over years
  • i-Time spent at school decreased, alongside drop
    in adoption rate in school

7
Internet YouthsThe Other Side of Digital
Divide
  • Digital Divide between those who are benefiting
    those who are left behind
  • Previous studies on digital divide focus on
    Internet access among elderly, less educated
  • Digital divide in terms of Internet activities
    among youths were ignored
  • Those left behind may be disadvantaged in working
    educational opportunities in the info. Society?

8
Gender vs. Internet Activities among Users
  • Top three popular Internet activities of youths
    Entertainment, email, and Info-seek for study
  • Girls more likely to exchange email chat
    online Boys more likely to use for entertainment
    seek info for personal reasons
  • Adoption of info-seek for personal reasons
    decreased over years for both boys girls.

9
Gender vs. Internet Activities at Home among
Users
  • Adoption in each activities at Home mirror the
    Overall
  • At Home, Girls more likely to chat online
  • Boys more likely to seek info for personal
    reasons.
  • No sig. gender diff. in Email

10
Gender vs. Internet Activities at School among
Users
  • Adoption of Internet activities at school were
    relatively low remained steady over years.
  • Girls more likely to use email chat online at
    school.
  • Adoption of email, info-seek for personal reason
    transaction at school decreased.

11
Race vs. Internet Activities among Users
  • No significant ethnic diff. in adoption of
    i-activities except transaction

12
Race vs. Internet Activities at Home among Users
  • Chinese more likely to use email at home than
    Indians Malays
  • Malays Adoption of all i-activities at home
    decreased over years.

13
Race vs. Internet Activities at School ltamong
Usersgt
  • Chinese less likely to chat transact online at
    school than M I

14
Housing Status vs. Internet Activities among Users
  • Higher housing status more likely to use email

15
Housing Status vs. Internet Activitiesat Home
among Users
  • Housing status closely related to email,
    entertainment, info seek at home. Higher
    status ? higher adoption
  • i-adoption of entertainment at home increased
    while adoption of info seek decreased over years.

16
Housing Status vs. Internet Activities at School
ltamong Users?
  • Housing linked to adoption of online chat at
    school -- Low status were more likely to chat
    online at school
  • Top three activities at school Info seek for
    study, Email Entertainment

17
Family Income Status vs. Internet Activities
Overall ltamong Usersgt
  • Youths from more wealthy family were more likely
    to use email.

18
Family Income Status vs. Internet Activities at
Home ltamong Usersgt
  • Youths from wealthier families more likely to
    use email seek info
  • Decrease in email, online chat, Info seek for
    study, and transaction in low income group

19
Family Income Status vs. Internet Activities at
School ltamong Usersgt
  • Family income not sig. related to adoption of
    i-activities at school.
  • Low income grp decreased adoption of Email
    info seek for study
  • Middle income grp decreased adoption of
    entertainment info seek for study

20
Findings
  • Adoption of i-activities among youths -- greatest
    social disparities in economic status.
  • Economic disparity significantly linked to info
    seeking behaviors should be a social concern --
    Digital divide among Youths!
  • Children from better off families more likely to
    take advantage of Internet that can provide rich
    info Counterparts are disadvantaged in the new
    Information Society

21
  • The End.
  • Thanks!
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