Saves money

1
_______________________

• Saves money
• Stretches marketing budget
• Saves time
• Second way to buy
• Low pressure
• Rich information
• Interactive

• Real time communication
• Instant global reach
• Low barriers to entry
• Equal access
• Continuously available

2
Functions of the Internet

• _______________
• _______________
• _______________
• _______________
• _______________

3
E-Commerce Components

• __________________
• __________________
• __________________

4
E-Commerce

• ___________ issues.
• Secured sites
• Experience
• ____________ habits.
• Financial incentive
• Cyberbait
• Convenience-based incentive
• Value-added incentive

5
Clues to_____________

• Clueless banners
• Slow loading front page
• Numerous screens
• Too many words
• Too technical
• Hard to navigate
• Out of date
• Nosey
• Hard to change

6
Why Dot.Com Print Ads Fail to Grab and Holder
Attention
Research Study by Roper Starch Worldwide
(November 13, 2000 Http//www.roper.com/news/cont
ent/news221.htm.

• Lack visual power.
• Ambiguous illustrations that require too much
  time and effort to understand.
• Often is not legible.
• Contains no optimum flow.
• Tends to ignore the readers question, whats in
  it for me?

7
Tips to Creating Winning Web Sites

• Decide strategic purpose.
• Easy access and quick loading.
• Written content should be precise.
• Content is key.
• Graphics should support content.
• Make an offer to encourage a response.

• Ask for site evaluation.
• Provide easy to use navigation links on every
  page.
• Use gimmicks to gain attention at the beginning.
• Change web site on a regular basis.
• Measure results continually.

Source Based on Ray Jutkins, 13 Ideas That
Could Lead to Successful Web Marketing,
Advertising Ages Business Marketing, (June
1999), Vol. 84, No. 6, p. 27.