Blogging in Action

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Blogging in Action

• Sarah Sosiak
• Product Manager, TypePad
• Six Apart

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Anatomy of a blog
New York-based small business that designs and
sells custom-made, customer-configured handbags.
freddyandma.blogs.com
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Anatomy of a blog design
Custom header image, fonts and colors that match
their brand.
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Anatomy of a blog posts
Short, to the point posts that are easy to write
and publish. Contains links, images, and is
categorized by the writer.
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Anatomy of a blog comments
Enables readers to engage, leave feedback and
engage in a conversation.
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Anatomy of a blog RSS feeds
Automatically publishes an RSS feed of new
entries so that readers can subscribe in My
Yahoo, iGoogle, Outlook, etc.
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Anatomy of a blog links
Sidebar links to blogs they read, books they
love, etc.
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Anatomy of a blog widgets
Functionality or content provided by third
parties to enhance your blog.
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Types of blogs
Public
Hobbies/ Interests
Media
Marcomm
Clubs/ Groups
Personal
Business
Friends and Family
Collaboration
Internal Comms
Journaling
Private
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blog.wired.com
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affiliate-blog.amazon.com
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Six Aparts internal weblogs
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Disney Shift log
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Some personal favourites

• Business
• Six Apart internal blogs
• fastlane.gmblogs.com (General Motors)
• richardbanks.com/work (MSFT Research)
• Personal
• Friends family (livejournal.com vox.com)
• electrolicious.com
• smartypants.diaryland.com

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Thank you!

• www.typepad.com
• www.movabletype.com
• www.sixapart.com