Exclusive Invitation

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Exclusive Invitation
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This offer is exclusively for your business and
may not be passed on to anyone else
Your business...
Is invited to participate in an new marketing
opportunity that may help to increase your
profits by as much as 50. You were selected,
either because of a recommendation from one of
your satisfied customers, or because of the
particular type of products or services you
provide to commercial customers in your
geographic business area
On the following page you will find the total
number of business participants that will be
allowed to participate in this exciting
opportunity. They are listed by category. Each
business category is followed by a number. This
is the TOTAL number of participants that will be
allowed for each business category
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The business participants for eachcategory have
already been selectedIf you are interested in
referring another business to this program it is
possible that positions and categories may become
available in the future. You may inquire with the
representative from whom you received this
invitation.

• Couriers Moto Boys
• Restaurants
• Printers
• Office Supplies
• Hotels
• Medical / Dental
• Insurance Companies
• Events / Promotions
• Locksmiths
• Imovies
• Comp Tech Assistance
• Taxis
• Flower Stores

• 10
• 25
• 10
• 5
• 5
• 5
• 10
• 5
• 5
• 10
• 10
• 5
• 5

Dry Cleaners Propaganda agencies Mechanics Car
Washes Bookstores Software / Hardware Consulting
Firms Coffee Breaks Airline Reservations Language
Schools Car Rental Office Furniture Hair Dressers

• 3
• 2
• 5
• 5
• 2
• 5
• 3
• 10
• 3
• 10
• 5
• 5
• 10

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Did you know

• By 2002 the Internet will reach approximately 70
  of all businesses in this country
• The Internet is growing 3 times faster than
  television and 10 times faster than radio
• A small business with an Internet presence grows
  46 faster than one without an Internet presence

You dont need Internet access, computer
knowledge, or even a computer to have a web page
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Why do you need the Internet?

• Being on the Internet is like having an
  electronic billboard, available to your customers
  24 hours a day, 7days a week, 365 days a year
• The Internet provides a professional appearance
  and presentation of your company
• Allows you to effectively reach new customers
  that are in need of your products or services

There are many more reasons, but the most
important one is.

• YOUR COMPETITION MAY ALREADY HAVE A WEB PAGE

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Internet Advantages

• Leverage your existing advertising dollars
• You probably already do some form of advertising.
  And if you dont well everyone has company
  letterhead, business cards etc.. Even restaurants
  pass out flyers and give menus to their guests.
  When you're on the Internet you can print your
  web address on of your materials or advertising,
  allowing those who otherwise wouldnt contact you
  to do so in the privacy of their own home or
  office. Internet businesses boast a whopping 40
  increase in business on the average. You must use
  the Internet as a tool to grow your business, not
  just as a place to advertise.
• A web page is a salesperson for your business
• The Internet represents you perfectly on every
  sales call and never misses work because it is
  sick. A web page is a storefront that that is
  open to your customers 24 hours a day, everyday.
  Your customers will appreciate the fact that you
  have made it easier for them to do business with
  you.
• Reach new customers
• If you are not on the Internet then think about
  the business or industry you are in. Ask yourself
  this. When one of the thousands of potential
  online customers is looking for the type of
  service or product you offer, what are the
  chances that they will find you?

If you are not on the Internet then the chances
are 0
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Internet AdvantagesContinued

• Increase profits
• With a web page you will increase your profits.
  Even if you do not actually sell anything from
  your web page, you will still increase your
  profits as a result of the new customers that
  will see your business, not to mention the new
  traffic you will generate by using your Internet
  address on your existing marketing materials.
• Open longer hours
• What would it mean to your business if you could
  keep your doors open 66 longer? Of course you
  would conclude that your business would increase.
  The only problem is that so would the overhead
  like electricity, employees etc.. With a web page
  you can stay open longer without the extra costs.
  You can service thousands of potential customers
  at the same time without any need for extra
  employees.
• Expand and penetrate your markets locally
• You will reach the thousands of potential
  customers in your local area that might not of
  ever seen your business before. Your business
  will be exposed to every single business person
  in your area that has a computer and is using it
  to find local products and services like yours.
  If you are a small company you can compete
  against larger companies on a level playing
  field. This is why the Internet is called The
  great equalizer.
• Service existing customers
• With a web page you can increase the efficiency
  of everyday operations as well as customer
  service. Your web page can answer many of the
  questions customers commonly either call or come
  in to ask. This can free you to do more important
  things like run your business.

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IN THE TIME IT TOOK YOU TO READ THIS FAR,
HUNDREDS OF POTENTAIL CUSTOMERS, IN YOUR BUSINESS
AREA, LOGGED ON TO THE INTERNET TO FIND A PRODUCT
OR SERVICE. IF YOUR BUSINESS IS NOT THERE, HOW
WILL THEY FIND YOU?
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Internet Myths
If my business is only targeted at local
customers the Internet would be a waste of time
and money.
Hundreds of thousands of companies and millions
of people all around the world have connected to
the Internet over the last five years, proving
that this medium is not only effective but that
it is here to stay. Unfortunately as with all
great successes there are also sad tales of
intense failure.
One mans misfortune often leads to another mans
fortune
As with most great failures there are often
equally great lessons to be learned. The
companies and individuals who have discovered and
applied those lessons are achieving great
results. Today we have learned lessons about this
phenomenal medium (the Internet) that could only
have been gained through trail and error. We have
the multimillion dollar investments of big
business to thank for these lessons.
The truth is that you don't have to invest
heavily to profit heavily THINK LOCALIZATION -
NOT GLOBALIZATION
The e-commerce business students of today are,
for the first time since the inception of the
Internet, being taught that LOCALIZATION, not
globalization is the key to success on the world
wide web. The power of the Internet is not only
its global reach but also, its ability to
effectively target customer bases on a local
level.
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Internet MythsContinued

• It takes thousands of dollars and a great
  commitment of time to build a web page

Your business is located in one of the business
areas serviced by Click Menu. Click menu is an
innovative service providing Internet marketing
solutions for specific types of business aimed at
commercial customers. We provide several LOW COST
options to help you not only create an Internet
presence, but also to effectively market your
Internet investment.
For as little as R30 per month you can have your
products or services only a click away from
thousands of customers that may already be
looking for you.
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Internet Mistakes
The Internet is most effective as a global market?
A critical mistake that many Internet ventures
made was to try and expand their business into
vast geographic regions or even globally, without
having first prepared for the logistical
challenges or the enormous marketing costs
involved.
Eventually people will use the Internet to
purchase everything.
Believing this was probably the biggest mistake
made by both big and small businesses alike.
The truth is that 95 of people who use the
Internet do so primarily to find information.
Those who did realize this, made an entirely
different mistake. They offered too much
information. Often most of the information these
enterprises offered was irrelevant and of no
relation to the reason which originally attracted
visitors to their web sites. The result was that
people came, looked once and, not wishing for
another information overload, never came again.
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Internet Mistakescontinued
The more you invest, the more you will profit.
The same people who made the first two mistakes
that we discussed most likely made this mistake
as well. As with every form of marketing, it is
always wise to test a new idea before you invest
heavily in promotion. Why so many businesses
ignored this obvious fact, with regards to their
Internet investments, is a mystery to us. It is
true that the Internet has enormous potential to
increase profits in almost every business venture
imaginable, but, it is also true that the amount
of money needed to realize this potential does
not have to be equal to the potential. The
Internet is, by its very nature, a perfect
medium for placing information about your
businesses product or service in clear view of
your prospective buyers. This does not require
big financial investment , but...
it does require an effective Internet strategy
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Click Menu Strategy
At click menu we have spent considerable time and
resources studying Internet commerce trends both
in Brasil and abroad. We have identified what
separated the successes from the failures. As
well, we studied software, hardware, systems,
hosts and everything else imaginable with regards
to operating not only an efficient and web site
but an effective enterprise. All of our various
research efforts come to the same conclusions.
Most Internet ventures that have failed, did so
because they failed to realize the true power of
the Internet.
Click Menu allows its partners to target their
specific customers with the information that they
need to make a purchasing decision.
The most successful Internet businesses today are
Search Engines. They connect people with
information. Next are Auction Sites. They connect
buyers with sellers. The third most successful
Internet ventures are Business to Business Web
Sites, or B2B Sites. They focus on providing
products and services exclusively to commercial
customers. Experts say that B2B is the future of
the Internet.
Click Menu effectively combines the three most
successful Internet strategies
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Click Menu Strategycontinued

• Click menu is a comprehensive web site aimed
  specifically at commercial Internet users.
  Commercial Internet use accounts for more than
  80 of all Internet use in Brasil today.
• Click Menu provides a medium from which select
  businesses can advertise their products and
  services directly to commercial customers in
  their local areas.
• Click Menu provides commercial Internet users the
  name, telephone number, location and a web page
  link to whatever type of service they are
  searching for.
• Click menu limits the types of categories and
  and the number of business participants within
  each category in order to provide the Internet
  user with a fast and effective tool respective to
  their particular needs.

If you dont have a web site of your own Click
Menu has plans starting at R40 per month that
will provide you with one.
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Conventional Internet Investments and
CostsVS.Click Menu Internet Strategy
Conventional
From R4000 To R55000 Plus monthly maintenance
fee
Computer Internet Service Provider Web Site
Design Monthly Maintenance Fee Monthly Domain
Fee Domain Registration Advertising of Site

• R2000-R5000
• R0-R115 per month
• R2000-R50000
• R100-R1500
• R20-R70
• R25-80
• R0-Thousands of R

Click Menu
Computer Internet Service Provider Web Site
Design Monthly Maintenance Fee Monthly Domain
Fee Domain Registration Advertising of Site

• R0
• R0
• R0
• R30-R75
• R0
• R0
• R0-your prerogative

From R30 To R75 per month
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Service Plan A
You can have a place on the Internet starting at
R30 per month
R30per monthBanner with your logo, telephone,
location and your own web site, on your business
/ category area page
The price includes all Click Menu marketing
benefitsincluded only if you already have your
own web site
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Service Plan B
Internet web page starting at R40 per month
R40per monthAll the benefits of plan A plus
your own web page