Trocaire Development Review launch'

1
Trocaire Development Review launch.

By Bobby Kerr CEO Insomnia November 2009
2
Bobby Kerr Who is he ?

• Education
• CBS Kilkenny (primary) Castleknock College
  (secondary)
• DIT Cathal Brugha St. Catering Management
  Business
• Graduated in 1981

• Career
• Worked on Oil rigs in the North Sea as a chef for
  2 years
• Moved to Canada worked as a catering manager for
  Aramark in the stadium and parks division
• Moved back to Ireland and worked for 13 years in
  the Campbell Bewley Group. Started as a catering
  manager in UCC. Worked in regional management and
  national sales for 5 years.
• Appointed as Managing Director of Bewleys in
  1993. Ran the Cafes, bakery and franchising
  company (turnover 30 million) for 5 years
• Finished career in Bewleys in an International
  Development role
• Opened PERK in 1999 and grew the business to six
  shops over 5 years
• Sold to Insomnia in 2003 and became CEO in 2004.
• Was also Chairman and director of Newpark Hotel
  Ltd for 8 years. Sold this family business (after
  42 years) in December 2007
• Selected as one of the Dragons on RTE Dragons Den
  New series starts February 2010

3
Key Facts

• 5 million cups of coffee sold annually
• 3000 sandwiches distributed to our shops every
  day
• First Irish Coffee Company to go 100 fairtrade
• 5th fastest growing coffee chain in Europe (2007
  Allegra Report)
• 55 shops in Ireland
• 70 Tonnes of coffee used per year

Irelands leading Coffee Company
4
Insomnia Fairtrade Facts

• First Irish Coffee Company to go 100 Fairtrade
• In 2006 Fairtrade Ireland increased its turnover
  20 as a result of Insomnia conversion
• We never increased price to the consumer (we had
  an 8 increase in costs)
• Our Coffee is also 100 Organic since early 2009
• We support Fairtrade fortnight and donate 5 cents
  for every coffee sold (8000 - 2009)
• We are actively involved in countries of origin
  and make regular visits
• We spend over 3 Million on Fairtrade purchases

5
Nicuragua January 2008
6
Nicuragua January 2008
7
Nicuragua January 2008
8
Nicuragua January 2008
9
Nicuragua January 2008
10
Kenya May 2009
11
Kenya May 2009
12
Kenya May 2009
13
Kenya May 2009
14
Kenya May 2009
15
Kenya May 2009
16
Kenya May 2009
17
Tanzania May 2009
18
Tanzania May 2009
19
Tanzania May 2009
20
Tanzania May 2009
21
Fairtrade Supply and Production

• Need for Irish aid funded work in agronomy
  training, building stronger
  co-ops, affordable credit etc
• Need quality product from producers
• Need continuity of supply
• Need a stable price
• Fairtrade price allows producers to plan and
  gives security

22
Demand/Market

• Need Trocaire and others to raise awareness for
  Fairtrade
• Need recognition of effort when companies do the
  right thing
• Need to mainstream Fairtrade so it benefits more
  producers
• Awareness of Fairtrade is now 64 of consumers
  (up from16 in 2002)
• Need to widen the product base on Fairtrade
• Need to ensure that Fairtrade initiatives benefit
  producers less red tape

23
Reasons to be Cheerful !
Bobbys Top ten Tips for 2010

• 1. Forget the begrudgers
• 2. Enjoy what you do
• 3. Be thankful you have your health
• 4. There is real value out there go and get it
• 5. Surround yourself with positive people
• 6. Set goals and targets for yourself
• 7. Be realistic
• 8. Dont be afraid to modify or change the plan
• 9. Enlist a mentor share your thoughts
• 10. It costs twice as much and takes twice as
  long - keep going

24
Questions?