Marketing

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Marketing
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The New IEA

• Theme -- Global Expansion
• Growth
• Excellence
• Service

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Growth

• Outreach
• New governance structure
• Form a General Assembly of the IEA
• Each Affiliate has 2 delegate seats
• General Assembly has two IEA Board seats
• First board seat will be elected at next years
  conference and the second in the following year
• Meet once a year in person at the conference

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Excellence

• The Enneagram Journal

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• Purpose
• Encourage high quality original work on
  Enneagram- related research, theory and
  applications
• Provide a forum for dialogue
• Intention to publish once a year, moving to twice
  a year
• Free to Professional members (need to pay for
  shipping)
• Special conference price 15, regularly 20
• Next issues call for papers due March 15, 2009

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Excellence

• Accreditation Program

• Purpose
• Increasingly promote high international standards
  of quality while keeping the community open to
  everyone
• Ensure certain minimum standards are met and
  ethical guidelines are agreed to
• Reinforce to public that the IEA is a
  self-regulating community
• Teachers, training programs and schools
• Begins January 1, 2009

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Service

• Seek to
• Continue to deliver benefits to members while
  increasing impact across the globe
• Increase visibility of Enneagram
• Increase diversity within the community
• Exciting new plans to be announced soon

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Service

• New members benefits
• IEA Journal (Professional members)
• Health care coverage (US members)
• Accreditation program demonstrates achievement
  of specific standards of excellence and adherence
  to ethical principles

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Marketing