Not-for-Profit

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Not-for-Profit Public Organizations
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Not-for-Profit Organization

• Defined as one whose purpose is to provide some
  service or good with no intention or goal of
  earning a profit and, as such, has met the
  requirements of Section 501(c)(3) of the IRS tax
  code as a tax-exempt organization

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Revenue Sources

• Taxes
• Grants
• Permits, user fees charges
• Product (goods or services) sales
• Donations of time or money
• Dues

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Types of Not-for-Profit Organizations
Educational Charitable
Foundations Religious
Cause Related Social Service
Health Service Public Sector
Professional Membership Assoc.
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External Internal Analysis

• Economic Trends
• Societal Attitudes
• Technological Shifts
• Legal-Political Forces
• Effect From New Competition

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External Internal Analysis

• What resources capabilities does the NFP have?
  
• How efficient effective is the orgn in doing
  what it does?

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Strategic Choices

• Corporate Level
• Business Unit Level
• Functional Unit Level

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Multiple Stakeholder

• Magnified in NFPs

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Unique Strategies Used by NFPs

• Cause Related Marketing
• NFP Marketing Alliances
• Strategic PiggyBacking