ATLAS MASS TOURISM SPECIAL INTEREST GROUP

1
ATLAS MASS TOURISM SPECIAL INTEREST GROUP

• Mass Tourism is fundamentally a concept that
  relates to scale and participation rates
• We get ourselves into dangerous water when we
  start trying to broaden its meaning to denote
  certain types of tourist or tourism
• It has also ,wrongly and unfairly, become a term
  laden with negative value judgements

2
MASS TOURISM

• It is also not the opposite of ''niche tourism''
  as many so-called niches are on a mass scale or
  have mass appeal
• These include ,for example
• -religious tourism
• -health tourism
• -leisure shopping
• -film and tv induced tourism

3
MASS TOURISM

• Mass Tourism is not in decline it is growing
• But its nature is changing as a result of factors
  such as the Internet and the growth of budget
  airlines
• It is the failure of the traditional tourism
  industry to keep up with changes in the market
  that is creating the illusion that mass tourism
  is in decline