SmartMessage Mobile Publishing

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SmartMessage Mobile Publishing
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SView In a Nutshell
1. Take
2. Create
3. Send
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Why SView?

• Deliver the message you want to the audience you
  want.
• Its a Service
• No IT infrastructure costs (servers, back up,
  hardware, software, etc)
• Deliver an engaging, interactive user experience
• Right Sized Content
• Embedded Links
• Quick Time to Market
• Easily create and publish content

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Potential Applications

• SView enables interaction by supporting
• Surveys / Voting
• Contests
• Catalogs / Specials / Purchasing
• Billing Statements
• Emergency Alerts
• Public Service Campaigns
• Promotions / Advertising
• Movie/TV Tie Ins
• Viral Distribution
• Ticketing
• Coupons / Bar Codes

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SView Components

• SmartMessage Dashboard
• Track SmartMessages
• Capture User Data
• Performance Measurement

• SmartMessage Publisher
• Campaign Management
• SmartMessage Creator

• SmartMessage PostBox
• Store SmartMessages
• Intuitive / Interactive

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SmartMessage Publisher

• Provides two easy interfaces for creating
  content
• Web based GUI enables uses to drag and drop
  content
• REST API allows dynamic content to be created
  automatically using templates.

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Web Based Interface

• Web based to provide a simple, streamlined
  publishing process.
• Preview SmartMessages to see what they will look
  like on a variety of phone sizes.
• Add additional pages as well as web and
  click-to-call links to create a truly
  interactive experience
• Create dynamic templates with content that can be
  set automatically

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REST API Interface

• Connect directly to our server to dynamically
  generate content
• Change elements in SmartMessage templates
  including images, text, and links
• Customize messages for the recipient, such as an
  included map in response to a request
• Send requests in the form of simple XML requests
  to our server

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SView Postbox / SmartMessage
SmartMessages include Images Rich
text Coupons Barcodes Multiple page
documents Links to web content Click to Call
buttons Specifically sized for that exact
phone.
PostBox
SmartMessage
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SmartMessage Dashboard

• Measureable Statistics
• Verify ROI
• Open rate
• Re-open rate
• Average time spent open
• Average pages visited
• Click-through Rate
• Opt out
• Delivery rate

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Why SView Versus SMS?

• SmartMessages provide a more compelling end-user
  experience than SMS
• Static, dynamic and interactive text, pictures
  transaction enabled content are all possible via
  SViews mobile publishing service
• SMS messages are limited to 160 text characters
• SMS does not allow pictures or other non-text
  content
• SMS does not easily facilitate two-way
  interactivity

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Why SView Versus Mobile Internet (WAP)?

• Creating a WAP site can be a slow and costly
  process.
• WAP sites do not always present a good user
  experience across a breadth of phones, increasing
  the risk of using them.
• 60 of mobile web users have had a problem in the
  past year accessing a website from their phone.

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Demos

• SmartMessage Publisher

• PostBox / SmartMessage

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Questions ?
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Appendix - Definitions

• SmartMessage A rich multi-page graphic message
  with links that can be sent to almost any smart
  or feature mobile phone
• PostBox The viewer on the mobile phone that
  displays the Smart Message
• SmartServer The massively scalable server service
  that sends SmartMessages to mobile devices
• SmartMessage Publisher A web-based tool that
  provides Content Creation, Campaign Management,
  SmartMessage Broadcasting and Detailed Reporting
• SmartMessage Creator The web-based SmartMessage
  creation and editing tool in Publisher
• SmartMessage Dashboard The SmartMessage reporting
  tool in Publisher

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Appendix End User Costs
SViews application provides excellent value for
end users, even those without a data plan.
Est. Cost / SmartMessage 0.20 0.20
Carrier ATT Verizon
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Appendix Mobile Trends
The Pew study reports that 32 percent of
Americans have now used a mobile device for
email, IM or information seeking.
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Appendix Mobile Trends