Call of the Mall

1
Call of the Mall

• Status Anxiety and
• Back Pockets
• Fun

2

• Intimidated by some stores
• Somehow, when shopping for womens clothes, it
  invariably comes down to the butt.
• Diesel store confusing
• A shopper who requires sales assistance is more
  likely to buy than one who shops solo. 150
  jeans, Become a Diesel person
• Wiskers

3
Bored

• How to entertain?
• Where to place the entertainment?
• Teenage Girls want
• Hangout-type
• Internet café-coffee shop
• Movie Theatres
• Socializing area
• Places boys like