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Content analysis

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... infrastructure (transportation facilities, hotels, convention facilities, etc. ... Dubai Airport: 21 times. 11. Dubai: The desert-5 times. 12. Dubai: ... – PowerPoint PPT presentation

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Title: Content analysis


1
Content analysis
  • http//www.tourismimages.org.uk

2
Reusable Learning Object Metadata
  • Subject area TourismLanguage EnglishKeywords
    Content analysis, tourism, education, travel,
    marketingInstructional content Text, still
    images, sound Rights of use Free teaching
    materialGlossary of terms content analysis
    understood here as technique for making
    inferences by objectively and systematically
    identifying specified characteristics of messages
  • Purpose Teaching material that can be used in
    seminars Typical learning time 15
    minutesLevel Undergraduate university students
    FD, level 4 and 5

3
Background
  • .

4
Procedure
  • .

5
Additional instructions
  • Students have to analyse the content of those
    images and may want to allocate them to one of
    the following categories
  • 1. Historic buildings and heritage, 2. Cultural
    events and facilities (museums, art centres,
    concerts, etc.),3. Parks and gardens (places for
    relaxation from city life),4. Shopping,5.
    Tourist facilities and infrastructure
    (transportation facilities, hotels, convention
    facilities, etc.),6. Entertainment and
    gaming,7. Bird's eye or natural views,8. Local
    cuisine and dining,9. Sports/recreation
    activities and festivals (e.g., Macau Grand
    Prix),10. People and local residents,11. Others
    (maps, flags, and other photographic images).
  • A quantitative analysis could then give an
    indication of the perceived promotional
    strategies.

6
The palm 23 times
7
Dubai 13 times
8
Dubai Buri al Arab32 times
9
Dubai business meeting-12 times
10
Dubai Camels-5 times
11
Dubai Airport 21 times
12
Dubai The desert-5 times
13
Dubai Exhibition centre-16 times
14
Dubai Safari
15
Dubai Village- 4 times
16
Dubai Old town-7 times
17
Dubai Future Trump Hotel-18 times
18
Dubai Next developments-7 times..
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