Terminal based telecommunication service and handset usage monitoring

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Terminal based telecommunication service and
handset usage monitoring

• Helsinki University of Technology 7.6.2005
• Hannu Verkasalo

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Contents

• Thesis objective and context
• Research methods
• Project findings

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Thesis objectives

• To find whether there is any linkage between
  background / demographic variables and smart
  phone usage behavior
• Segment smart phone users and conclude marketing
  oriented outcomes
• Demonstrate the viability of terminal based
  handset and telecom service usage monitoring

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Terminal based usage monitoring
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Project plan
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Research methods

• Factor analysis
• Cluster analysis
• Discriminant analysis
• ANOVA and MANOVA
• GLM regression methods
• Survival analysis

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Outcomes

• - General describtive statistics

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Outcomes
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Outcomes
- Three identifiable usage clusters
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Outcomes
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Outcomes
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Outcomes
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Outcomes
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Outcomes

• There are patterns between user demographics and
  smart phone usage
• Users can be segmented this holds concrete
  business value
• Users tend to concentrate their usage actions
• Smart phone usage patterns change in time
• It is possible to monitor users with terminal
  based software