Getting on the diving board

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Getting on the diving board PR, Marketing
Social Media for Small Business
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• What is Social Media?
• Defining your identity/message
• Extending your network
• Social connections

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• Start Small with Linkedin
• How it works
• Why it is important

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• Taking full advantage of LinkedIn
• Education
• Previous positions
• Resume
• Recommendations

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• Blogging
• How it can help your business
• The most important element
• The MainePR Maven Blog

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• Decide on your focus
• Share a slice of life
• Where to host the blog
• Examples
• Wordpress.com
• Blogger.com
• Myspace.com

How to start a blog
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• To Tweet or not to Tweet, that is the
  question.
• Things to consider
• Do you want to provide or receive (or both)
• Define your content
• How will you build followers

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• Creating your identity on Facebook
• Build your brand
• Connect with customers
• Create a following
• Special offers

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• Benefits of Social Media
• Cost per click
• Share information with customers and media
• Get feedback from your core customers
• Track competition
• Stay top of mind

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• How to leverage the value of your social media
  presence
• Post press releases
• Share links using www.tinyurl.com
• Its not all about you, respond to others
• Update frequently
• Generate ROP Return on post

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• Tracking Social Media
• Fans
• Followers
• Increase in Web traffic
• Contests/Special Offers

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• Things to think about before you jump in
• Your audience
• Content
• Staffing
• Updates

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• How to avoid Social Media
• challenges
• Limit number of staff that can post
• Outdated content
• Good customer service
• Create a social media policy

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Questions Nancy Marshall nmarshall_at_marshallpr.co
m Greg Glynn gglynn_at_marshallpr.com