Kate Willard

1
Ideas for Mainstreaming Cooperation and Tourism
in Future EU Programmes
Kate Willard Chief Executive Rural Regeneration
Cumbria
2
Making a Difference

• what is?
• how do we know?
• what are the implications?
• what next?

3
Co-operation

• learning
• exporting
• importing
• access new markets
• how long for.

4
Tourism Challenge

• environment
• housing
• quality jobs
• cultural erosion / cultural celebration
• external threats

5
However

• big/small/wet/dry/quiet/loud
• huge employer
• quality of life

6
Cumbria

• design led
• environmental incentives
• pay back schemes
• (truly) transformational

7
Future EU Programmes

• mainstream cooperation
• convergence
• culture led
• commissioning
• quality

8

Cooperate on move one thereafter, do whatever
the other player did the previous move.
Anatol Rapaport 1911
Russian-born Canadian mathematician, social
philosopher and peace advocate.
The two commands for his computer program, Tit
for Tat, designed at the University of Toronto.
It outperformed all other programs at an
international computer tournament in 1979, and it
continues to excel in tournaments. The program
initiates reciprocal cooperation yet responds in
kind to provocation.