Foreign Market Entry Strategies

1
Foreign Market Entry Strategies

• EXPORTING
• LICENSING
• FRANCHISING
• FOREIGN DIRECT INVESTMENT (FDI)
• WHOLLY-OWNED SUBSIDIARY
• GREEN FIELD INVESTMENT
• ACQUSITION
• INTERNTAIONAL JOINT VENTURE

2
International Strategic Orientations

• GLOBAL STRATEGY Viewing the whole world
• as a single market require
  standardization
• Benefits Globalization of consumer
  preferences
• Scale economies
• MULTIDOMESTIC STRATEGY Considering each
• country market is unique require
  adaptation
• Benefits Better responsiveness to local needs