Don

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Dont Miss the Boat! Embark on the Voyage of
Helping Your Kids Think Like Entrepreneurs

• Kathy Gielow
• November 2009
• Entrepreneurship Forum

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In the beginning..

• Founded eleven years ago
• Started as a one week program 25 hours
• Now 6 weeks 150 hours
• Purpose to develop workplace readiness skills and
  social responsibility
• Students start own businesses

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Developmental Assets

• Youth as Resources -Young people are given useful
  roles in the community
• Personal Power - Young person feels he/she has
  control over things that happen to them
• Positive View of Personal Future optimistic
  about personal future
• Community Values Youth young person perceives
  that adults in the community value youth
• Sense of Purpose young person reports that my
  life has purpose
• Planning Decision Making young person knows
  how to plan ahead and make choices

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How kids qualify..

• Must be income qualified by Buffalo Employment
  and Training Center
• Most kids are entering Junior or Senior year of
  high school
• Must meet outcome measures as determined by the
  U.S. Department of Labor
  

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Collaborations 4 Success!

• Small Business Development Center
• Bryant and Stratton Business College
• Buffalo State College Talent Search
• Business First
• Buffalo First
• Local and national entrepreneurs
• WUFO Radio Station

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Collaborating With CollegesTalent Search

• Free online SAT prep assistance for entire year
• Workplace visitations
• Assistance for college acceptance

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Getting Started!

• Survival Simulation
• Branding Game show logos from internet teams
  use buzzers to identify product
• Great Egg Drop
• SAT word activity with graphic designer

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Concert Promotion Companies

• First 3 weeks
• Branding and marketing
• Set up parameters for benefit concert
• Introduce musician Vance Gilbert

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Vance Gilbert

• Nationally known folk singer
• All elements of blues, RB, gospel
• Certified teacher
• Changes of image
• over the years

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Concert Promotion Companies

• Select company name
• Create logo and slogan
• Research Vance Gilbert
• www.vancegilbert.com
• Research Ferguson Planetarium as benefit recipient

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Concert Promotion Packages

• Radio Promo for concert
• Write script
• Variety of opportunities for public speaking
• Record promo at WUFO Studio
• Promos aired week prior to concert
• Ticket and CD give-aways
• Demo CDs played

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Promotion Components

• Bio
• Fan newsletter
• Promotional item (see samples)
• Press photos
• Sample CD, with cover and tray insert
• Concert tee shirt
• Concert ticket
• Concert flyer

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Drawings!!!

• Vance Gilberts newest CD
• Vance Gilbert tee shirts (as designed by kids)

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Business Meetings

• Communication Director for Buffalo Niagara
  Partnership
• Owner of Ad Songs
• Graphic designer
• Graphic communications/printer
• Managing Editor of Business First who is also an
  author

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Competition

• Semi-finals with media communications, other
  authentic judges
• Finals judged by Vance Gilbert himself!
• Vance does workshop about owning a business as a
  musical artist
• Vance does private concert for kids

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Benefit Concert

• Kids assume all roles at theater
• Kids interact with public
• Kids handle all fiscal transactions
• Kids develop tremendous rapport with Vance
• Kids love music totally out of their usual genre
• Concert successful!

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Business Plan Competition

• Form partnerships
• Develop business plan
• Semi finals and finals with judges from SBDC,
  City Love Clothing and Bryant Stratton
• Judged to be better than college or adult
  potential business owners
• Guest from Vietnam to view
• Post on YouTube
• Create Facebook group

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Tickle My Pickle

• Check out the story of this 1st place group in
  last months issue of Future CEO Stars!
• Check out the business they perceive as their
  competition in the upcoming issue of Future CEO
  Stars!

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Business Beach Day!

• Held at beach on Lake Erie many kids had never
  been to a beach!
• Develop commercials for a suntan product
  promotion
• Design a blueprint for business development in a
  beach area
• Mind Your Own Beach Business develop a new
  product, jingle, marketing plan, costs, identify
  target market
• Picnic lunch, swimming, basketball

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Most Creative Sandwich Competition

• Work in groups to create unique, sandwich
• Do own shopping for supplies
• Judged on appeal (appearance and taste),
  creativity, healthy, price and value, appropriate
  for identified demographics
• Competition selected by studentscan do creative
  pizza, healthy hamburger, etc.

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Hitting the Road!

• Manufacturing Ford Gumball

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Design a Board Game!

• Game creation and packaging
• Task is to come up with a new board game for
  Parker Brothers (in groups of 4)
• Target market 5-12 year olds
• Game must include game pieces, directions and
  strategies to win
• Research to make sure your game does not already
  exist in the market
• Use pizza boxes for packaging

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Even More Fun!
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Introducing.

• Distinguished Staff
• Gregory A. Gilbert
• Corporate Security, Business Continuity and
  Disaster Recovery specialist from New
  Jersey/Philadelphia
• .and brother of Vance Gilbert!

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Questions?