Com 103: Introduction to Public Speaking

1
Com 103 Introduction to Public Speaking

• Instructor Iva Thelen
• Fall 2006
• Lecture 5

2
Overview

• Lecture Analyzing the Audience
• Activity

3
Responding to Speeches

• Listening
• Hearing

4
Listening

• Listening is active
• You must concentrate, interpret and respond be
  involved

5
Obstacles

• Information Overload
• Personal Concerns
• Outside Distractions
• Prejudice
• The Difference Between Speech Rate and Thought
  Rate
• Receiver Apprehension

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Become a Better Listener

• Adapt to the speakers delivery
• Listen with your eyes as well as your ears
• Monitor your emotional reaction to a message, and
  avoid jumping to conclusions
• Be a selfish listener
• Listen for major ideas
• Identify your listening goal, practice listening,
  and become an active listener

7
Critiquing Speeches

• Criticism
• What is the difference between a criticism a
  critique?
• HANDOUT

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Acting on Criticism

• Focus on what your critics say, not how they say
  it
• Seek clear and specific feedback
• Evaluate the feed back you receive
• Develop a plan of action

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Analyzing Your Audience

• Recognizing Audience Diversity/Demographics
• Psychological Audience Analysis

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To Communicate Successfully

• Recognize your own place as part of the audience
• Respect your listeners
• Recognize and act on feedback from your audience

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Analyze BEFORE

• Analyze Audience Demographics
• Audience Segmentation
• Audience Targeting

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Common Characteristics

• Age
• Gender
• Ethnicity
• Education
• Religion
• Economic Status
• Group Membership

13
Analyze Audience Psychographics

• Characteristics of the audience, such as values,
  beliefs, attitudes, and behaviors.
• These elements help us understand how our
  listeners think, feel, and behave.

14
Levels of Influence

• Values
• Beliefs
• Attitudes
• Behaviors

15
Applying this to the Class

• Identify and emphasize audience needs that are
  relevant to your topic.

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Gather Information about Your Audience

• Using a questionnaire
• Administering a questionnaire
• Analyzing responses

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Adapting to Your Audience

• Types of Audiences
• Voluntary audience
• Captive audience
• Audience Disposition
• Size of the Audience
• Occasion
• Physical Environment
• Time

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Analyze DURING

• Be aware of the audience attention/ interest
• Assess their understanding
• Listeners evaluation

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Analyze AFTER

• Post-speech analysis
• Self
• Audience
• Instructor

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Visualization Exercise

• J

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Breathing Exercise

• ( )

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For Tuesday

• Lecture Preparing a Speech, Part 3-Chapter 8-11