Taking the Campaign to the Next Level

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Cool Cities Workshop Sierra Club Maryland
Chapter

• Taking the Campaign to the Next Level
• Overcoming Hurdles
• Ann Elsen
• Elsen Energy Associates
• http//ElsenEnergy.com
• David Hauck
• May 31, 2008

ElsenEnergy.com
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BackgroundOur Perspective

• Ann - Where Local Officials and Staff are Coming
  From
• Examples from Personal Experience
• Energy Planner Montgomery County
• State/Local Public/Private Partnerships
  Maryland Energy Administration
• Outreach Coordinator Prince Georges County
  Office of Energy Services
• Director of the Maryland Center for Industrial
  Energy Efficiency
• Executive Director MDV-SEIA
• David Working with County/City Councils and
  Internal Champions

ElsenEnergy.com
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OverviewSome Common Hurdles

• Delay the temptation to wait until the
  inventory is complete, wait for stakeholders to
  reach consensus, wait for next budget
  cycleforever
• Funding how to get it, how to start without it.
• Institutional Memory lack if it, both for the
  jurisdiction and the environmental advocate do
  we need to repeat the process again?

Elsen Energy Associates
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Campaign DynamicsWho is the Audience?

• Locating an internal champion
• maintaining trust and support
• Identifying decision makers
• The champion doesnt necessarily have authority
• Identifying Key Problems
• The discussion This is the right thing to do.
  Got that. What else do you have?

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Cool Cities Process - Momentum

• Signing the Agreement is Step 1 no time to
  catch your breath now
• Next Hurdles moving through inventory and
  participatory process to ACTUAL reductions (Ann)
• Effectiveness of Legislation Montgomery County
  example (David)

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Pursuing Measures Rather than Process

• Early action important because
• Renewable Energy
• 3 years lead time for measures not unusual
• Energy Efficiency
• Cost of delay
• Race to defer power plant/transmission approval
• Solid Waste
• Can be motivator for real economic change
• Transportation
• Road and land use projects happening now

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Build Accountability Into Inventory

• What is measured? (ex. kWh consumption, VMT,
  volume of refuse)
• Who will measure it?
• When will it be measured? Monthly? Annually?
  Other?
• What is specific role of the Sierra Club? Who?
  When?
• How do we define progress/achievement? Need
  quantifiable performance measures for reductions.
• Differentiate emissions reductions from
  process.
• A completed inventory or action plan is not a
  reduction.

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Funding the Continuous Hurdle

• Not everything costs money avoid pitfalls of
  expensive planning processes, target resources to
  measures
• Many strategies save money energy efficiency
  boosts the economy and reduces internal
  government utility budget, PAYT reduces MSW
  expenses
• Securing a revenue stream

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Who has done this before?

• Local Officials dont want to invent the wheel,
  or go first.
• Provide examples of laws passed, measures
  implemented, and/or results from other cities
  experience
• What are the basic elements of an action plan?
  Best practices?
• Can we provide a menu of options from successes
  elsewhere?
• Who are the keepers of institutional memory?
• How will the Sierra Club maintain and pass on
  records of local efforts/progress/challenges?

Elsen Energy Associates
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Action brings good fortune.
Elsen Energy Associates