New Subjects/Markets for Educational Offerings

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New Subjects/Markets for Educational Offerings
Presented by Ron Cerros of the San Fernando
Valley Chapter and Ben Schlussel of the Inland
Empire Chapter Aug. 8, 2009 Tucson, AZ
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Your Workshop Leaders
Ron Cerros has only been a member of APICS since
2006 but is already the VP Marketing for the
San Fernando Valley Chapter. A graduate of CSUN,
majoring in international business and finance,
he has committed himself to APICS, so that he can
continue to build his personal and professional
growth. Ben Schlussel is currently the VP
Education for the Inland Empire chapter. He has
been a (hyper) active member of APICS for more
than 30 years serving chapters and regions in
two countries. He has been Chair of 2 APICS
International Conferences and has served on
numerous working committees.
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Topics To Cover Today

• Types of Educational Offerings
• Methods of delivery
• Unusual topics
• Speaker Sources
• Marketing of programs

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Types of Educational Activities

• One-shot seminars/classes
• Multi-class courses
• 1-hour PDM
• Plant Tours
• _________________
• _________________

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Methods of Delivery

• Webinars
• Face-to-Face
• Video Conferencing
• Live speaker
• DVD on interesting topic
• Workshops (very interactive)
• Plant Tours go to a different location
• _________________
• _________________

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Unusual Topics

• Green topics
• Lean Topics (for non-mfg)
• Lean Office
• Lean Accounting
• APICS classes/seminars youve never taught before
• CSCP, Fundamentals,
• Intro to ERP
• Lean Enterprise Workshop
• Global Sourcing Workshop
• Inventory Control standalone courses
• Theory of Constraints Concepts Principles
  workshop series
• Others?

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Speaker Sources

• BOD
• Instructors
• Members
• Previous students
• Other Chapters
• Consultants in your area
• International Conference
• Others?

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Marketing of Programs

• ONCE IS NOT ENOUGH!
• Interesting write-up is crucial! (WWWWWH)
• Contents
• Who is program geared towards?
• What benefits will they derive by attending?
• What specifically will they learn?
• Cost of marketing?
• Who should you market to?
• Membership
• Local companies
• Past/current students
• Nearby APICS chapters
• Others organizations ISM, SME, IIE, etc.

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Specific Examples

• SFV
• Lean Office seminar and Lean classes at CSUN
• Community Colleges Universities
• Inland Empire
• Presentation skills
• Webinar process
• Newspaper Columnist !
• Case Studies

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Your Ideas ?

• ___________
• ___________
• ___________

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Your Turn !

• What did we leave out ?
• What really impressed you ?
• Which/What will you do when you get back to your
  chapter?
• What else can we do to help ?

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• This presentation will be available on the
  District web site

Thank You !