Word of Mouth Marketing Association WOMMA

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Word of Mouth MarketingAssociation (WOMMA)
ROI of Membership in WOMMA
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Word of Mouth Marketing Association Value

• Set the Bar for Ethics Standards
• Networking Build Your Business
• Educate, Educate and Educate Some More
• Promote Yourself and Your Attributes

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Importance of WOM and Social Media

• Social Media is No Longer an Experiment
• WOM has more Impact
• Integrity and Honesty Matter
• Consumers Control the Conversation

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Word of Mouth Marketing Association

• WOMMA advances the discipline of credible word of
  mouth marketing and use of social media.

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Who are WOMMAs Members?

• Major Brands and Non Profits
• Research Firms
• Traditional Advertising Agencies and PR Firms
  Taking an Active Role in WOM.
• Technology Service Providers

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Who are WOMMAs Members?
Agencies account for roughly 49 of
membershipBrands and nonprofits are 27Service
providers are 17Research firms are 6
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Why Should You Join?

• High ethical standards you want to be
  associated with an organization that sets the
  standards for the WOM industry.
• Build your knowledge and your business.
• You need this organization to stay ahead in this
  fast changing industry.

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Why Should You Join?

• 80 of WOM is done offline
• 82 of Fortune 50 companies are doing WOM
• According to PQM, WOM cost approximately 1.35
  billion dollars in 2007 and is expected to grow
  to 3.27 billion by 2011.

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25 Things You Should Know Love About WOMMA 1.
Phenomenal Organization Be a Proud WOMMA Member
2. The Industry Standard The WOMMA Ethics Code
3. Member Evangelism We Love to Brag (About
You) 4. WOMM Education Webinars, Seminars
Podcasts Oh My! 5. Outstanding Members 6.
WOMMAs Headquarters Team Contact Us Anytime 7.
WOMMA Word Blog 15,000 Subscribers...and
Counting 8. Member News Tell 15,000 People
About What You Just Did 9. Buyers Guide
Showcase Your Company, Get New Business 10.
Regular Updates Important Memos on What Matters
11. WOMMA Web Site Always Current, Always Fresh
12. Committed Board of Directors 13. Committed
Volunteers 14. Awesome Volunteer Opportunities
15. Brands Council Educating Our Brand Members
and Clients 16. Exciting New Awards Program 17.
New Job Placement Service 18. WOMMA 2.0
Facebook, Twitter, MySpace, Flickr, Delicious
19. Discounts Deep Savings on Books, DVDs, and
Events 20. Networking, Networking, Networking
21. Sponsorship Opportunities 22. Speaking
Opportunities 23. Global Presence Friends of
WOMMA Program 24. Case Study Library Talk is
Cheap. Lets Show You How. 25. Member Center
Showcase Your Best Work, Get Connected Get
Connected, Get Results http//womma.org
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Word of Mouth Marketing Association

• www.WOMMA.org
• 312-853-4400