BMW

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BMW

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... of German panzer and motorised divisions of the Heer, Waffen SS and Luftwaffe. ... BMW was banned from manufacturing for three years by the Allies and did not ... – PowerPoint PPT presentation

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Title: BMW


1
BMW
Bayerische Motoren Werke GmbH
2
Pre-WWII
  • BMW was founded by Karl Friedrich Rapp in October
    1913, originally as an aircraft engine
    manufacturer, Bayerische Flugzeug-Werke. The
    Milbertshofen district of Munich location was
    chosen because it was close to the Gustav Otto
    Flugmaschinenfabrik site, a German aircraft
    manufacturer. The blue-and-white circular logo
    BMW still uses alludes to the blue and white
    checkered flag of Bavaria and also indicates a
    spinning white propeller on a blue-sky
    background.
  • In 1923 BMW built their first model motorcycle
    the R32. The R32 had notably a 500cc air-cooled
    horizontally-opposed engine. A feature that would
    resonate among their various models for decades
    to come... albeit with displacement increases and
    newer technology.

3
World War II
  • BMW motorcycles, specifically the BMW R 12 and
    the BMW R 75 combination were used extensively by
    the Reconnaissance formations of German panzer
    and motorised divisions of the Heer, Waffen SS
    and Luftwaffe.
  • The BMW works were heavily bombed towards the end
    of the war. Of its sites, those in eastern
    Germany (Eisenach, Dürrerhof, Basdorf and
    Zühlsdorf) were seized by the Soviets. The
    factory in Munich was largely destroyed.

4
Aftermath of WWII
  • After the war the Munich factory took some time
    to restart production in any volume. BMW was
    banned from manufacturing for three years by the
    Allies and did not produce a car model until
    1952.
  • In the east, the company's factory at Eisenach
    was taken over by the state-owned Awtowelo group.
    That company offered "BMWs" for sale until 1951,
    when the Bavarian company prevented use of the
    trademarks the name, the logo and the
    "double-kidney" radiator grille.

BMW head office Munich
5
Production outside Germany
  • BMW started producing automobiles at its
    Spartanburg, South Carolina plant in 1994. Today,
    the plant manufactures the BMW X5 and BMW Z4
    Roadster.
  • The Spartanburg plant is open six days a week,
    producing automobiles approximately 110 hours a
    week. It employs about 4,700 people and
    manufactures over 500 vehicles daily.
  • After a period of local assembly, BMW's Rosslyn,
    South Africa plant now manufactures cars, with
    over 70 percent of its output destined for
    export. In the mid-1990s, BMW invested R1 billion
    to make Rosslyn a world-class facility. The plant
    now exports over 50,000 3 Series cars a year,
    mostly to the USA, Japan, Australia, Africa and
    the Middle East.
  • Starting from October 2003, BMWs are produced in
    Shenyang, China. BMW has established a joint
    venture with Chinese manufacturer Brilliance to
    build BMW 3 Series and 5 Series vehicles for the
    local market.

6
BMW Cars
7
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8
  • THE END
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