Guardian%20Plan%20A%20speech

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Richard Gillies Director of Plan A
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A few words before we start

• CSR in a downturn - not CSR in a recession
• How we do business - not CSR
• Not a cliffhanger speech
• MS always aims to do business in a sustainable
  and responsible way

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What are the issues?

• Rising fuel and energy prices
• Waste
• Raw materials - especially water
• Carbon charging
• The shadow of climate change

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Whats our response?

• Plan A
• An ambitious eco-plan with 5 pillars and 100
  commitments
• Covers climate change, waste, raw materials, fair
  partnership and health
• Clearly branded, clearly defined a framework
  for a sustainable business

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Whats our opportunity?

• Make MS carbon neutral by 2012
• Put our own house in order - CO2 from our
  operations down 9 this year
• Drive down carbon emissions in our supply chain
  and our customer base
• A leader leads and were a leader

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Why Plan A?

• Its in our DNA - 100 years of enlightened
  self-interest and counting
• Our customers us told us to take the lead
• The right thing to do - morally, socially,
  environmentally and commercially

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Plan A today

• Progress on 77 actions - 14 already achieved
• Numerous awards and accolades
• Clear added value for our business
• Cost advantages
• Enhanced brand reputation
• Engaged and motivated employees

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Plan A - an important truth

• Eco-thinking makes commercial sense
• MS people - commercial animals and
  eco-warriors
• Its good to be in two minds!

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The lightbulb moment

• Moved from 70w lamp, costing 100, to 20w
  lamp, costing 68
• Saving not only in cost to buy, but cost to run
• A simple change leading to continuous savings

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Hanger recycling
Hangers
07/08 122m 32 LY Cost savings 500K rebate
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Carrier bag charging

• By charging 5p per carrier, weve reduced the
  number of bags our customers use by over 80
• The trial period alone raised over 80,000 for
  greener living charity Groundwork

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Tear Drop Trailers
Diesel 10 more fuel efficient More volume
10 more capacity Less Co2 840 tonnes
Cost Savings 250k (Fuel)
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Green factory - Brandix, Sri Lanka
Usage reduction
-78
-52
-48
Cost saving - 100K- (20M rupees)
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Plan A - why stop in a downturn?

• Why stop saving costs?
• Why stop reducing carbon and waste?
• Why stop coming up with innovative ideas?
• Will climate change slow down with the economy?

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Plan A and brand reputation

• Plan A does our brand good
• We can democratise sustainability
• 11 of our customers are Green Crusaders
• 65 of our customers are ready to go green if
  we make it easy for them

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Making Plan A easier for our customers

• Shout louder
• Educate
• Work in partnership
• Make eco products chic products

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Plan A engages and motives our people

• 75,000 Plan A champions - the driving force
• They believe in it - so they do it
• Coat hangers and carrier bags
• Green advantages can be a core MS benefit

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Why were sticking to Plan A

• Downturn or no downturn
• It saves costs, builds our brand and inspires
  our people
• Al is right - sustainable can be profitable if
  you get it right

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New century, new thinking

• 20th century
• harvest use dispose
• Western, oil-based manufacture

21st century Eastern, water/carbon based
manufacture
make
use
recycle
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New opportunity

• Lead the new way
• The best of commercial animal and
  eco-warrior thinking
• A successful and sustainable MS
• Trust your MS to get it right