AppExchange Partner Academy Building Your Application Listing - PowerPoint PPT Presentation

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AppExchange Partner Academy Building Your Application Listing

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... application interact with Salesforce.com- do you create data in a custom object? ... By default only Get It Now and Test Drive are available for your listing ... – PowerPoint PPT presentation

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Title: AppExchange Partner Academy Building Your Application Listing


1
AppExchange Partner Academy-Building Your
Application Listing

ByJesse Dailey
2
Building your listing Agenda
  • Get to know the AppExchange Listing
  • Select the Setup for your Application listing
  • Build Your Application Listing
  • Frequently Asked Questions

3
Get to know the AppExchange Listing
Title
Thumbnail
Logo
Abstract
TD/ GIN
Additional Resources
4
Building your listing Agenda
  • Get to know the AppExchange Listing
  • Select the Setup for your Application listing
  • Build Your Application Listing
  • Frequently Asked Questions

5
Select the Setup for your Application
  • Demonstrate your application using
  • Distribute your application through

or
or
or
6
Select the Setup for your Application
  • Demonstrate your application using
  • Distribute your application through

or
or
or
7
Demonstrate your Application through
  • Fully functional read only version of the
    application
  • Allow customers to kick the tires
  • Present data in a dynamic working environment
  • Appropriate for all Native applications and some
    Composite applications

8
Demonstrate your Application through
  • For applications that are too complicated to
    demonstrate through a Test Drive
  • Demonstrates the functionality of the application
  • Walkthrough of the application- A day in the
    life
  • Appropriate for some Composite applications and
    all Client applications

9
Demo- Suggested Format
  • Overview- Quick introduction to the demo and a
    discussion of the value proposition. 
  • Step by Step
  • Show everyday use of the application
  • Outline the functionality a user will see- show
    it in action!
  • How does your application interact with
    Salesforce.com- do you create data in a custom
    object?  Do you import leads?  What are the steps
    that make this happen?
  • Additional info and conclusion

10
Additional Considerations in Building a
  • Market your demo toward Salesforce.com users
  • Stay away from marketing your company
  • Screenshots are a must!
  • Remember you only have 60 seconds to grab a
    customers attention.  

11
Select the Setup for your Application
  • Demonstrate your application using
  • Distribute your application through

or
or
or
12
Distribute your Application Through
  • Deploy your custom salesforce.com application at
    the click of a button
  • Automatically install various elements ranging
    from Custom Tabs to Pre-Made dashboards
  • Appropriate for all Native and Composite
    applications

13
Distribute your Application Through
  • For applications where an immediate installation
    is not available
  • Hardware Appliances
  • Integration services
  • Applications that require contact with direct
    sales or consulting services
  • The Learn More landing page provides
  • Additional information about the application
  • Sales contact information
  • Marketing directed towards a salesforce.com
    customer
  • The Get It Now should be packaged and left
    private

14
Distribute your Application Through
  • For applications that install directly to the
    users desktop or external services that do not
    use the salesforce.com interface
  • Links to a landing page with more information
    about the download (not just a direct link to the
    file)

15
How do I enable these buttons?
  • By default only Get It Now and Test Drive are
    available for your listing
  • Other buttons Demo, Learn More, Download- need
    to be enabled by salesforce.com
  • Contact your Partner Success Manager or email
    appexchange_at_salesforce.com or emeaappexchange_at_sale
    sforce.com for an evaluation of your application

16
Building your listing Agenda
  • Get to know the AppExchange Listing
  • Select the Setup for your Application listing
  • Build Your Application Listing Tips and Tricks!
  • Frequently Asked Questions

17
Use the Listing Form as a Guide
  • Use the form when writing your copy for the
    listing. Log into www.appexchange.com and click
    on edit for your listing
  • You can now see the text limitations for each item

18
Title and Logo
  • Title- the name of your product - should not
    include for AppExchange
  • Logo- Your 60x60 record cover

19
Thumbnail and Screenshot
  • Two separate files
  • Thumbnail is 160x115

20
Datasheet and Customization Guide
  • Datasheet- Two page summary of key information
  • Customization Guide- For applications that
    require additional setup or customization to
    function
  • Step by Step walkthrough for System Admins
  • Adding page layouts for standard salesforce.com
    objects and tabs
  • Any steps that are needed to activate the
    application

21
Presentation
  • Excellent supplement to a Test Drive
  • Give the business value of your application
  • Use any format

22
Building your listing Agenda
  • Get to know the AppExchange Listing
  • Select the Setup for your Application listing
  • Build Your Application Listing
  • Frequently Asked Questions

23
FAQ I dont have a listing!
  • Log into the publisher area of https//www.salesfo
    rce.com/appexchange/publishing.jsp
  • Native/ Composite application- After you package
    and register your first version you will see your
    listing in the manage my apps area.
  • Client Application- you will need to request a
    listing from support
  • Log in to the publisher area of
    www.appexchange.com
  • Click Manage My Publisher Profile and create a
    profile
  • Click Request Assistance and log a case for a
    new listing

24
FAQ My publisher tab is blank!
  • Your publisher profile needs to match the
    username associated with the profile you created.
  • It will always be in the format of an email
    address e.g. jdailey_at_salesforce.com
  • Tip When in doubt after clicking Assign
    Publisher Profile just click My Publisher Profile

25
FAQ My Publisher Tab is Blank!
26
Questions?
  • Contact us via AppExchangePartners_at_salesforce.com
  • Click on request assistance under Manage My Apps

Thanks!
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