ABC Coalition Fans CIG

1
ABC CoalitionFans CIG

• Barbara Heck, Co-Chair
• Greg Johnson, Co-Chair

2
Fans Support Committee Members

• Paul Carder
• Barry Cobb
• Tommy Duff
• Terry Haas
• Roger Kurz
• Dick Oliver
• Phil Balducci

3
Fans Support Mission

• The Fans Support Mission is to
• identify the Rays fan base
• engage the Rays fan base
• expand the Rays fan base
• liaison with the Rays management team

4
Themes most often heard

• Fan Experience
• Location
• Transportation
• Community Outreach

5
Overall

• We love the Rays ! ! !
• 2008 winning season increased the fan base.

6
Fan Experience(at the stadium)

• Some feel the Trop and its lack
• of amenities is a hindrance to a
• great family fan experience.

7
Fan Experience(in the community)

• Rays have clearly defined their
• target groups and have multiple
• activities to engage each one.

8
Location

• Each location has its benefits
• and its drawbacks.

9
Transportation

• An appropriate transportation hub
• is essential to building attendance
• and may trump location issues.

10
Community Outreach

• There is an impression that many
• players have lost sight of the
• tremendous impact they have on
• kids, especially the 8-12 year olds.

11
Baseball is a family event

• Very few sports are truly an all-age
• family event. Baseball is.
• Engage them as young kids.
• They will remain loyal fans for life.

12
Other Involvement

• Treat neighborhood associations (NA),
• home owner associations (HOA) and
• non-profits as small corporations.

13
Recommendation

• We recommend that joint research with
• our other ABC committees would be the
• best and most economical method of
• obtaining the data.